Indian Premier League (IPL) 2017: Event Analysis and Stakeholder Analysis

Source 1: India.com

Contents
Event Brief.................................................................................................................................2
Event analysis.............................................................................................................................2
Event type...............................................................................................................................3
Event dimension.....................................................................................................................3
Associated attraction..............................................................................................................3
Stakeholder analysis...................................................................................................................4
BCCI.......................................................................................................................................5
Government of India...............................................................................................................5
Sponsors.................................................................................................................................5
Athletes...................................................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7

Event Brief
Indian Premier League (IPL) is a leading cricketing event that takes place in India every year
and witnesses participation of all the T20 cricket players from across the globe (Peterson et.
al., 2012). The event is a largely anticipated event of the year and has proved to be a massive
commercial success since its inception in 2007. The cricketing event invites participation
from all the crickets who are then divided into 8 different teams (Singh, 2011). The league
continues over a span of one and a half months. Each team plays twice in a round robin
format. Towards the end, the last four teams qualify for the play offs. From the four teams,
two finalists are selected who then play against each other leading to a final winner
(Majumdar, 2011).

Event analysis
Indian Premier League is effectively organized and executed based on the TAIC model (Reis
& Gurgel, 2014). Application of this model for event planning ensures that all event
stakeholders participate from the inception till the end of the event.
Event type: Indian Premier League is a large scale ‘Cricket Event’ (Gupta, 2013).