Ireland: Business Expansion Opportunities and Implications

Running head: IRELAND
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Name of the student:
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Table of Contents
Introduction:...............................................................................................................................2
Marketing Mix:..........................................................................................................................3
Implications................................................................................................................................4
Management Structure...........................................................................................................5
Financial ratio.............................................................................................................................6
Gross profit margin................................................................................................................7
Net profit margin....................................................................................................................7
Return on Capital Employed (ROCE)....................................................................................7
Liquidity current ratio............................................................................................................8
Liquidity Acid Test Ratio.......................................................................................................8
Conclusion..................................................................................................................................9

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Introduction:
Ireland is such a country which is perfect to expand the business of the Marvin and
Smith's coffee shop and growth of population in terms of the age is the youngest in the EU.
As per the facts provided by CSO in the year 2011, the population of Ireland is about
4,588,252 where in Dublin there are about 1,273,069. It is rather considered as the proper city
in order to start an enterprise due to the fact that it is one of the largest cities. Drinking coffee
is sort of a addiction for the young people in Ireland as it has multifunctional influence in the
body of the human as it provides strength, stamina and further stimulates the brain for better
performance (Smith 2017).
On the other hand, Ireland is internationally linked with the other states in the world
which further provides the access to the international markets. As per the facts of the EU-
Start-ups in the year 2016, Dublin is considered as the 8Th European cities for their start-up
eco-system. This further states that Expatistan in the year 2016 that Dublin is considered as
the most beautiful city to live due to the fact that it took the 28th position of Living Rankings
Cost in the world.
Ireland has an effective logistics consideration and as it is a part of the United
Kingdom it has established effective delivery services within the countries. The company saw
this as an excellent opportunity to utilize the finest coffee beans from the region Gumutindo
Coffee, a Fairtrade supplier in Uganda, in order to entice additional customers by providing
high-quality coffee and service.
Some of the reputed companies also provide services regarding the shipping goods
which include the coffee beans. As per the facts of the DPD in the year 2017, the company is
regarded one of the best transportation in International and Europe as it has recognized in
both the countries. There is same service providing another company named DHL transports
goods from England to Ireland by the medium of sea, air, railway and road.
Ethics are considered as the significant part of the business in terms of the abroad
expansion as there may be large number of changes in terms of the payment rates, working
hours and cultures of the respective countries. In order to recruit employees in Ireland it is
further needed to register in the Employers PRSI with the Revenue Commissioners. On the
other hand, IrishStatuteBook in the year 2017 states that regarding the payment made to the

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employees minimum wages which must be considered is around €9.25 (£7.91) per hour. The
working time of the organization should not surpass 48 hours for 7 days period.
Davenport in the year 2010 recognized that Gaelic is the Irish language and is the
second largest language after English which actually consists of the three main dialects which
are Munster, Connaught and Ulster Irish. It might be Irish workers who further known for the
Irish coffee maker which is a mixture of the whipped cream and Irish whiskey considered as
the hot coffee.
The Irish City named Dublin includes more than 1 million populations in the
metropolitan area and the city always remains quite busy. As per the facts to Dublin in the
year 2017, Ireland is quite effective in providing transport opportunities by bus, coastal rail,
light rail, and bike scheme, which further makes travelling relaxing and comfortable makes
the customers comfortable in term of travelling.
Marketing Mix:
The products of Marvin and Smith’s products are needed to be promoted and for that
the significant thing is that to generate an effective marketing mix. The market further leads
to the elements of the organization marketing strategy which are inclined towards the
demands of the clients. The marketing mix within an organization comprises of the following
key elements which are the product, price, place and promotion (Mitchell and Calabrese
2018).
Market segmentation of the products of an organization plays significant role in the
marketing mix by targeting potential customers in to increase the profit of the business that
Marvin and Smith are aiming to ensure. The segregation of the customers is based on the
elements which are age and occupation is students, travelers, and workers. The significant
purpose of market segmentation is to classify the products in the market in order to attract the
target market.
 Products – The products comprises in the marketing mix offers the complete benefits
to the potential customers. Marvin and Smith sells the products in the UK by raising
the coffee beans produced in Uganda which further ensures highest quality coffee
beans. The company deals with the various types of coffee flavors, hot chocolates,
various type of tea, snacks and many more.