IRM Social Media and the Ethically Informed Global Supply Chain

IRM social media and
the ethically informed
global supply chain

Table of Contents
Introduction.................................................................................................................................................3
Role of social media platforms as a mechanism to improve communication with external customers........3
Discuss the way in which social media platforms can be employed to aid relationship development
within a business to customer relationship in context of apparel industry.................................................5
Discuss how private sector fashion industry that global supply chain adhere with business practices which
are clean, informed ethical and sustainable. While give answer also consider importance of being legally
complaint with all operational practices which are associated with worker rights.......................................6
Recommendations.....................................................................................................................................10
CONCLUSION.............................................................................................................................................11
References.................................................................................................................................................12

Introduction
Technical advancements which are taking place in current world proved beneficial for
apparel industry. Enhancement in social media proved highly beneficial for fashion industry.
With the increasing use of social media, now companies belong to apparel industry has the scope
to target millennia audience than earlier. Brand can ensure genuine interaction with customers
proper & systematic use of social media (Hodosi and Rusu, 2019).It also helps in enhancing
business to customer relationships which further lead towards long term collaborative
relationship. Apart from this, it also important to ensure that the business practices including
supply chain, daily operations managed ethically, legally for ensuring sustainability in future
period of time. In the current scenario, company of apparel industry is looking forward to expand
business in youth segmentation. The present report includes analysis of market along with the
role of social media in attracting more number of youth buyers. Here, ways to ensure
sustainability, ethics in global supply chain activities within apparel industry has also been
discussed in the report.
Role of social media platforms as a mechanism to improve communication with external
customers
Social media is growing rapidly and has become a crucial medium of exchanging
necessary information with each –other. Now, social media is considered as a vital part of daily
life of individuals. There are some social media apps such as Whatsapp, Face book, Instragram
and more are used by people on daily basis. These platforms also hold an important place in
trade practices. Through the implementation social media practices, now it is possible for
business entities to share short and east messages with customers. For a business entity, it is easy
to connect with buyers through social media. It is often seen that after making purchase, reviews
are sought by business entities through social media (Vieler-Porter, 2020). Almost each and
every business entity has its own social media page where customers can stay in touch with
them. Here, customers can share the reviews, feedbacks and even can tag the company in their
post. It enhances reach of business entity thus they are able to attract more number of potential
buyers. Through the increasing use of social media, customers can easily consult with business.
Here, organization can also address the issues faced by buyers instantly.

Social networking enables company to maintain positive relationship with domestic as
well as foreign customers. Social media is highly potential in making the global image of a
brand. It also helps in increasing brand awareness among local as well as distant customers. In
addition to this, social media also helps in reaching to millions of audience. As thousands of
people visit over social media platforms thus visibility of brand is also increased. It makes people
familiar with the brand that is crucial to stay connected with current & potential buyers in
positive way. Social media platforms increase traffic over website and also allow companies to
increase online sales as people visit to webpage via social. In present scenario, Appearal
Company is looking forward to expand business in youth segment. Youth remains highly active
over social media. Their preferences, choices is also get affected through social media. For
respective company, social media is a great way to communicate with potential buyers. It will
help them to stay connected with existing users and also make it possible to attract new ones. For
As per one of the study, it is examined that nearly 130 million Instragram users tap on shopping
post each and every month. In addition to this, millennial like to watch online videos before
purchase any product and 85 % of out of those purchase products after watching the video (10
Social Media Stats Affecting the Fashion Industry, 2020).
Role of social media in apparel industry is explained with application of 6 C’s model of
social media marketing. Here, factors of this model are mentioned below:
Content Individual can share their own blogs, personal and other social media
interactions which are highly adaptive. Content really plays an
imperative role in fashion industry as it affect buying habits, attitude,
and perception of buyers (Ghadimi and et. al., 2020).
Context With advance algorithms, social media is able to offer valuable insights
to customers. It offers unique services based on the context from which
customers come from.
Commerce Social media is important in e-commerce. With increasing number of
smart phones, social media has become a crucial method of commerce
& trade. With enhancement in social media marketing, it is possible to
trade online to meet with specific requirements of customers of apperal