Strategic Management and Acquisition in Farming: Technologies and IT

Strategy Management
and Acquisition
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Table of Contents
INTRODUCTION...........................................................................................................................3
All technologies used in the case study.......................................................................................3
Why U.S farms are now digital....................................................................................................4
How information technology is changing the ways farmers run their business..........................4
How do precision agriculture system support decision-making along with 3 decisions.............5
Digital farming strategy is effective or non-effective to farming business needs along with
other businesses using digital strategy.........................................................................................6
How IT adds value and providing competitive advantage to farming industry ..........................6
How discussed systems in case study can improve farming operations......................................7
Effectiveness of precision agriculture to individual farmers and agricultural industry...............8
Strategic objectives which firms are trying to achieve by investing in information systems......8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Strategic management is a process of formulating as well as implementing goals of
company based on consideration of resources and strategies (Wheelen and et.al., 2017). This
present study is all about farming which shows that how technologies used in agriculture has
changed the way of running business. It will discuss critical evaluation of technologies used in
farming processes such as; GPS, IT, wireless sensors, Field Scripts and others. Further, it will
discuss importance of precision agriculture system as well as effectiveness of using IT in this
process. Lastly, it shows ways as how agriculture industry is accomplishing their goals by
investing in IT and digital technologies.
All technologies used in the case study
In the context of case study it is identified that how farms are now becoming digital as due to
uses of advanced technology along with all other companies, farms are also making themselves
digital by making use of several technologies. Here is a list of some technologies which are
being used by farmers such as: Ohio, John Deere, Monsanto companies and others.
Granular: It is a Google funded start up from which Bryant farmer makes an effective use of
software for data gathering and analysis collected from aircraft, self driving tractors and many
other forms of automated sensors.
Remote sensors: It is other main application and software which allows farmers in soil moisture
data as for them it is important to determine the quantity or intensity of moisture in the soil in
order to grow crop accordingly (Bhattacharjee and et.al., 2017).
Global positioning system, satellite based navigation system: It is one of the effective
software and system by which tractors are being guided. This GPS based computer in farming
have capability of receiving signals from earth orbiting satellite in order to track location of each
piece of equipment. It makes monitoring process easier for farmers as on i Pads and other tool
they can monitor location and steer equipment.
Wireless connected sensors: This sensors used in farming allows farmers to map fields and also
helps in seeding and nutrition fields by planting or spraying ad using computerized instructions.
Information technologies: It has changed the system and way of farming as it allows farmers in
creating ecosystem for controlling planters and sprayers (Kothiya, Patel and Jayswal, 2018).
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Auto Trac GPS system-This Steering system is also an effective way in which farmers or
equipment operators do not require to take their hands on to wheels and operate them physically
as they can take their hands off.
Jdlink: It is a software used in this case study and in farming system which allows farmers to
upload data automatically related to fields and also downloading instructions related to planting.
Planting equipment: These tools get recommendations and work accordingly. For example: it
can receive advice related to selecting the type of seed which can help them out in planting in an
effective manner and in different areas.
FieldScripts: It is one of the best and effective software application which are being used by big
farming companies in order to get information about some external factors like the amount of
shade, sunlight which are required for planting and growing farms. It can be said that all this
information allows them to predict about climate as well as delivering precise planting
instructions to iPads which are being connected to planting equipment.
Why U.S farms are now digital
U.S farms are now known as digital because mostly companies make use of technologies
in performing farming functions digitally. Deere and company is an American corporation and
its headquarter is in U.S. It operates in agriculture, construction and other field and also provide
suggestions to small firms as how they can improve productivity and performance by making use
of software and techniques.
It is identified that Monsanto and Dupont big farming, developer of software application
known as FieldScript sell around 70% of their corn seed to U.S. Farmers of U.S have abilities of
using technologies as which technology can be the best suited for their firm (Waltz, 2017). John
Deere started working in partnership and around 3000 employees of U.S got opportunity to make
agricultural implement and this is the reason U.S. farming is now called digital because of using
technologies to the great extent like IT, Field Script, automatic sensors etc.
How information technology is changing the ways farmers run their business
In the context of information technology it can be said that it allows companies in storing,
sending and retrieving data. One of the largest producer of autonomous 4 wheeled vehicles, John
Deere is using IT in all its farming equipment. There are several reasons which shows that it has
changed the way of running agriculture business such as:
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