Marketing Communication Plan for Trash Isles

Isles of Plastic

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing Communication Plan..................................................................................................1
Evaluation of Degree of integration in the campaign..................................................................5
Evaluation of Degree of creativity...............................................................................................6
Idea to extend the marketing campaign in the future..................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Today, the most concerning issue that entire world is facing, is trash of plastic, which has
highly affected ecosystem. If such wastage is decomposed by thermal destruction, then it toxic
fumes reduce the air quality which directly impact on public health (Williams and Rangel-
Buitrago, 2019). Therefore, large amount of plastic, instead of burning discarded end up within
landfills, which ultimately reached towards water bodies. It has seen that an area of growing with
plastic trash in France, is reached and polluted the Pacific Ocean, where in some places, it has
become much dense which create landmasses. Therefore, responding towards it, LADbible
Group has claimed it as first nation which is made of trash and named by Trash Isles
(Stachowitsch, 2018). Under the present report, a marketing plan in the form of social
responsibility campaign is critically being analysed, that has empowered people especially youth
to give their contribution, in minimising this issue. Tackling the plastic trash through marketing
plan is main aim of this report, where degree of integration and creativity, with idea to run this
program in future also being discussed.
MAIN BODY
Marketing Communication Plan
Background:
Plastic trash is one of the most contingent problem that adversely effects the ocean bodies
and its marine life. Every year, near about 8 million tonnes of plastic has been reached into
oceans, that creates the global crises where, most of the plastic pollutions float around Pacific
Ocean (Bonnett, 2020). This has highly affected the marine life, with killing over 1 million sea
birds per year. In addition to this, half of turtles and whales have bellies with full of plastic. The
situation now become so worst and has reaches epidemic proportions. It has forecasted that if
this situation will not tackle then by 2050, there will be more plastic in oceans than marine
species. Therefore, against this kind of backdrop, LADbible Group has made a team with Plastic
Ocean Foundation and creative agencies to take the size of France that formed in Pacific Ocean,
as 196th nation – Trash Isles. To make this country idle and trash free, as well as get engagement
of billions of people to overcome from this issue that put threat not only on marine lives, but also
increases pollution rapidly which affect adversely the environment, a branding campaign is
going to be prepared (Sonnemann and Valdivia, 2017). The aim of this plan mainly relies on
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