The Marketing Strategy and Behavior | Report

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ISMM Model assignment U502 Understanding the integrated functions of sales and marketing-Task 4Name:Student Number:Word count:Name of the course:Tutor name:TASK-4: MARKETINGANDSALESINPRACTICE(A PROJECTREPORT)(McDonald Inc. at Singapore)1|Page
ISMM Model assignment U502 Understanding the integrated functions of sales and marketing-Task 4TABLEOFCONTENTSIntroduction........................................................................................................................................3Marketing and Sales in Practice.........................................................................................................3The Proposed strategy for sales:....................................................................................................3Competitive advantage:..................................................................................................................3Market analysis based on the market trends and competitor activity............................................4Porter’s Five Forces Model........................................................................................................4Ansoff Matrix.............................................................................................................................5Benefits acquired by McDonald by addressing the requirements on the target market....................5Estimated financial return for McDonald Corporation..................................................................6Return upon Investment.................................................................................................................7Marketing strategies and marketing plan for developing the positive relationships within thesales team as well as the customers...............................................................................................8Evaluation of the value for marketing with progressing sales.......................................................8Conclusions........................................................................................................................................8Reference List....................................................................................................................................92|Page
ISMM Model assignment U502 Understanding the integrated functions of sales and marketing-Task 4INTRODUCTIONThis report focusses on the marketing strategy and behavior of the customer to improve the salesfor the organization. The organization is chosen here as McDonald Corporation as the globalbusiness prospective and generates multiple products in Singapore market. The sections aredivided into sub segments for betterment in understanding the strategies for betterment in sales aswell as the profit generation.MARKETINGANDSALESINPRACTICEAs a sales manager of the organization, the following points are taken care while doing themarketing strategy for development of more effective sales strategy:THEPROPOSEDSTRATEGYFORSALES:The market is the procedure by which the information is gathered about the market, customers aswell as competition. Through a market research one can know more about the people to whom theproduct or service is sold, what is their preference , their need or want and most important howthey will act on observing the new product in the market.The proposed strategy always includes the positioning statement that will always meet the targetmarket as positioning is an essential part of launching the product with the company within themarket. Some of the positioning query is like, “What is it?”, “What is does?”, “What does itmean?” or “Why should be this taken care?” The answers are respectively the product, the benefit,the effect or the motivation[ CITATION MaR13 \l 16393 ].COMPETITIVEADVANTAGE:The sales and marketing practice is directly depending on the competitive advantage of theproduct with respect to the others product of same category in the market. It is required tomaintain the buyer cost which is raised with buyer performance through the impact of the valuechain depending on the value chain of the buyers. It is also needed to implemented simultaneousstrategies for localization as well as the globalization of the global market. Many companies focuson the market as well as the customers which has the real market orientation that involved withinmore customer value for outstanding of the understanding with both the customers as well as thecompetitors[ CITATION Par13 \l 16393 ].3|Page
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