The assignment content discusses the integrated functions of sales and marketing, specifically focusing on McDonald Inc.'s approach to creating awareness among prospective customers through creative advertising and promotional campaigns. The marketing group helps generate leads, score them, and follow up with potential buyers, while salespeople focus on voicing customer concerns and educating marketing managers about their needs and wants. The content highlights the importance of an integrated marketing and sales program where both teams work together to take care of prospective customers.

Gain insights into the integrated functions of sales and marketing with this ISMM Model assignment U502 on McDonald Inc.'s marketing research project.

Understanding Integrated Sales and Marketing Functions

Impact of Social Media Marketing on the Buying Behaviors of Consumers | Business Research Methods

This report discusses the concept of Integrated Marketing Communication (IMC) and its importance in presenting a cohesive and coherent image to the audience. It explores different types of marketing channels used by Four Seasons hotel & resort, such as sales promotion, social media marketing, advertising, and digital marketing. The report also covers the IMC plan for communication strategy, choice of channels, and creative content. The aim is to enhance communication with customers, increase brand awareness, and improve profitability.

Professional Development

Marketing

Integrated Hospitality Marketing Communication

This presentation discusses the strategic marketing strategies for McDonald's expansion in Iceland, including adaptation and standardization of marketing mix, CBBE model, integrated communication mix and method, and measurement of success.

Strategic Marketing for McDonald's Expansion in Iceland

PowerPoint Presentation

This presentation covers various aspects of sales planning, including personal selling in the promotional mix, buyer behavior and decision making process, role of sales team within marketing strategy, and sales presentation for selected products and services. It provides insights into the importance of each element and how they contribute to the overall sales strategy. The presentation also includes information about a specific product, Samsung Gear 2, and its sales objectives, target customers, competitors, pricing, and promotional methods.

Leadership Management

Sales Planning

This document provides an introduction to marketing principles and discusses the importance of effective marketing in sustaining a business. It explores different marketing approaches and how customers make decisions locally and internationally. The document also covers the marketing process and its vital elements.

Marketing Principles

This presentation discusses the integrated marketing campaign for Twinings Green Tea, including its features, promotion strategies, target audience, and impact on consumer behavior.

Understanding Integrated Sales and Marketing Functions

End of preview

Impact of Social Media Marketing on the Buying Behaviors of Consumers | Business Research Methods

Integrated Hospitality Marketing Communication

Strategic Marketing for McDonald's Expansion in Iceland

Sales Planning

Marketing Principles

Integrated Marketing Campaign for Twinings Green Tea

Understanding Integrated Sales and Marketing Functions

End of preview

Impact of Social Media Marketing on the Buying Behaviors of Consumers | Business Research Methodslg...

Integrated Hospitality Marketing Communicationlg...

Strategic Marketing for McDonald's Expansion in Icelandlg...

Sales Planninglg...

Marketing Principleslg...

Integrated Marketing Campaign for Twinings Green Tealg...

Impact of Social Media Marketing on the Buying Behaviors of Consumers | Business Research Methods

Integrated Hospitality Marketing Communication

Strategic Marketing for McDonald's Expansion in Iceland

Sales Planning

Marketing Principles

Integrated Marketing Campaign for Twinings Green Tea