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ISMM Model Assignment U502: Understanding Integrated Functions of Sales and Marketing - Task 2

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Added on  2019-10-01

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This ISMM model assignment focuses on gathering marketing research for McDonald's Inc. at Singapore. It covers primary and secondary market research, SWOT analysis, PESTLE analysis, and more. The assignment also evaluates the use of up-to-date and relevant market information to support sales-related decisions. Course code and college/university information not mentioned.

ISMM Model Assignment U502: Understanding Integrated Functions of Sales and Marketing - Task 2

   Added on 2019-10-01

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ISMM Model assignment U502- Understanding the integratedfunctions of sales and marketingTask 2-Gathering Marketing Research(McDonald Inc. at Singapore)
ISMM Model Assignment U502: Understanding Integrated Functions of Sales and Marketing - Task 2_1
ISMM Model assignment U502-Understanding the integrated functions of sales and marketing-Task 2Primary and Secondary Market ResearchThe comparion between the primary and secondary data research has been performed as follows:Source[ CITATION Dek17 \l 16393 ]Various sources of marketing information for McDonald Inc.
ISMM Model Assignment U502: Understanding Integrated Functions of Sales and Marketing - Task 2_2
ISMM Model assignment U502-Understanding the integrated functions of sales and marketing-Task 2Source[ CITATION Vro08 \l 16393 ]The qualitative and quantitative information 3
ISMM Model Assignment U502: Understanding Integrated Functions of Sales and Marketing - Task 2_3
ISMM Model assignment U502-Understanding the integrated functions of sales and marketing-Task 2.Source[ CITATION Key16 \l 16393 ]Sales related dataProduct Life cycleSource:[ CITATION ISM11 \l 16393 ]
ISMM Model Assignment U502: Understanding Integrated Functions of Sales and Marketing - Task 2_4

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