Question Answer | The time of Inception as an ISP provider in China in 2002,

Question 1
At the time of Inception as an ISP provider in China in 2002, Google was present as a modest
search engine, working to cater to the needs of the emerging market of Internet users of China.
The move to scale up its operation in China was a wise move to increase its profits in a new land.
Besides being a service, Google has become a “different culture of accessing knowledge tools”.
Its success in other countries was remarkable. Google’s Mission of “universal access to
information and knowledge” can be contributed to this move made by Google in the market of
China (Wilson, p. 8).
They were successful initially because of the favorable environment of the market. At the turn of
this century, the Chinese government was developing venues where their population can get
selective access to the business culture and other aspects of the western world and other parts of
the world (Wilson, p. 11). Google’s stature and function were apt to serve the immediate needs
of the government. They were looking at Google as the role model for other Chinese search
engines that were trying to carve a place for themselves.
Question 2
There were three specific aspects of the mission, first to “cater to the interests of the users,”
second “easy and unconditional access to the information” and third “responsiveness to the local
condition.” Google respected the sovereign of China by avoiding all the sensitive keywords that
can go against their wishes. They followed the commitment of “don’t be evil” by creating a
selective interface of information which was a “win-win” situation for all the parties (Wilson, p.
7). Google’s operations in China can be seen from many ethical scales, the first ethical scale is