Utilizing social media platforms to enhance the offerings of the organization is a good strategy is
a good way to increase the awareness of customers thus leading to the increase in the number of
sales in an organization. Design Craft should not view the social media platform as a tool for
sales, but as an accessible medium of communication. The organization should utilize it to
disseminate its information, highlight how the organization works or repost and retweet articles
of particular importance. Asking for referrals is another alternative that can be used. Design Craft
present customers are a significant assent in offering the organization with customer referrals.
Design Craft should inquire the contact and names information of other small owners of
businesses, when it discovers that the customer is happy and satisfied with the organization
product. Design Craft can also utilize testimonials from customers and utilize those in
newsletters, emails and website. Finally, Design Craft should possess a promotion or limited-
time sale. Putting discounts in the Design Craft products may seem unusual to maximize sales,
however, providing a minimal discount could make the services and product of the organization
more appealing.to customers. Design craft should distinctly outline the sale parameters including
end and start dates so that there is no misunderstanding when he customer makes a decision to
remain working with the organization once the promotion comes to an end.
Quantitative Analysis
Sales Analysis
Decorations Decorations Per Box Sales Price per Box
Small Decorations 12 $ 9.00
Large decorations 6 $ 11.00

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Identifying Issues and Success Factors for Design Craft

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