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Why Tim Tam Should Expand Its Operations to the Indian Market

   

Added on  2019-09-23

7 Pages1489 Words198 Views
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ISSUE IN INTERNATIONAL BUSINESS
Why Tim Tam Should Expand Its Operations to the Indian Market_1

Table of ContentsINTRODUCTION...........................................................................................................................1PRODUCT TO SELL......................................................................................................................1BRIEF BACKGROUND OF SELECTED COUNTRY.................................................................1SUMMARY OF INDIA..................................................................................................................1SUMMARY OF AFGHANISTAN.................................................................................................2LITERATURE REVIEW................................................................................................................2RECOMMENDATION TO BOD...................................................................................................2JUSTIFYING RECOMMENDATION...........................................................................................3REFERENCE..................................................................................................................................4
Why Tim Tam Should Expand Its Operations to the Indian Market_2

INTRODUCTIONThe company that is selected for this report is Tim Tam. It is an Australia based biscuitcompany. This sells a variety of chocolates (Xu and Hitt, 2018). The company had started itsoperation in the year 1865. On the other hand, in the Asia Pacific Region the firm had won thetitle of the largest food company. There are around 50000 employee’s works in Australia. It hasits operation present in more than 40 countries. The two countries that are chosen for firmexpansion are India and Afghanistan. PRODUCT TO SELLIn both the market, the company would sell its Arnott’s fancy favorite range that includesthree flavors such as Iced VOVO, Rasberry shortcake, and Venetian. The price range is between3 to 4 dollars. In the Australian market, people like the flavors of biscuit a lot. Further, thesebiscuits are made from different fruits flavors and they are high in nutritional value also. BRIEF BACKGROUND OF SELECTED COUNTRYIndia and Afghanistan are the two countries where the firm could expand. India comesunder the list of the seventh largest country. It has a population of around 1.3 million. On the other hand, Afghanistan is an Islamic country and it has a population around31,575,018. SUMMARY OF INDIAOn the basis of the analysis, it is identified that the GDP of India is 10.401 TrillionDollars. The current inflation rate is 2.57%. The average interest rate in India is 6.65%.However, there is less than 5% workforce in India who had undergone formal skill developmenttraining (Jiang and Holburn, 2018). But, this does not reveal that India is backed with skilledlabor. The government runs different programs with an aim to make its citizens employable. IUSD is equal to 69.44 INR. 7.20% of people in India are unemployed. Further, the averageincome of people in India is around 616 dollar. Thus, these are the major characteristics of therespective country in an effectual manner. India possesses competitive advantage in its welldeveloped transportation facility as well as supportive law to the international business. 1
Why Tim Tam Should Expand Its Operations to the Indian Market_3

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