Contemporary Issue in Travel and Tourism

The assignment content discusses contemporary issues in the travel and tourism sector of the UK, specifically focusing on Thomson Holiday as a case study. The report highlights current trends influencing change in the industry, including green tourism, grey tourism, and customization holidays. It also analyzes niche tourism markets, suggesting Northern Ireland as a potential area for growth due to its popularity in golf, screen, and food tourism. Finally, it emphasizes the importance of addressing contemporary issues to ensure sales and profits are not negatively affected.

CONTEMPORARY ISSUE IN TRAVEL AND
TOURISM

Table of Contents
INTRODUCTION ..........................................................................................................................3
2.1 Current trends influencing change in uk travel and tourism sector .....................................3
2.2 Analysing the niche tourism market ....................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES ...............................................................................................................................5

INTRODUCTION
Travel and tourism sector of United Kingdom is facing number of issues which is
resulting change in the given sector. Herein, in order to compete in the today's scenario it is very
essential for manager that it should improve its knowledge and understanding regarding the
issues which is incurring in the industry (Hudson, 2010). This is because, lack of consideration
of issue will lead to affect sales and profits of organisation in a negative way. For the given
report, Thomson Holiday is taken into consideration which is being regarded as one of the most
famous tour operator.
2.1 Current trends influencing change in uk travel and tourism sector
Number of trends assessed which is inducing change in the travel and tourism sector of
United Kingdom. These are all depicted in below: Green tourism: It is the type of tourism wherein tourist are performing their travel and
tourism activities in that specific area which is surrounded by the natural beauty of
nature. The customers have also become conscious towards the environment where they
are performing travel and tourism activity. Thus, while travelling they are adopting varied
eco-friendly activities. This form will have significant effect on the operation of
Thomson Holiday. This is because, the given thing will force the firm that it should also
take such type of measures which will not cause negative effect on the environment of
country. By complying with given type of activity only firm can attract large number of
buyers (Evans, Stonehouse and Campbell, 2012). Grey tourism: It is the type of tourism wherein travel and tourism activity is done by
those people who are old. Herein, it is examined that in the year 2010 around 5.5 million
tourists have visited Britain from overseas. This form of tourism forces the firm like
Thomson Holiday with regard to make necessary changes in its services as per the needs
and demands of old buyers. This will take lots of time and money of enterprise.
 Customization holiday: It is the practice of preparing holiday plan for the buyers as per
their own needs and demands. With an aim to raise the sales, manager of Thomson
Holiday will have to adopt given approach. But, if they it will not adopt the same at that
time sales and profit of enterprise will be affected in a negative way.
MAIN TOURISM MARKET IN UK
Main tourism market in UK are

 London
 Scotland
 Wales
 East of England etc
2.2 Analysing the niche tourism market
Niche tourism is the type of tourism wherein firm travel to carry out its travel and tourism
activities in all those areas which will fulfil their multiple needs and demands (Dluzewska,
2011). The suggested niche tourism market to Thomson Holiday is Northern Ireland. Following
are the reasons behind the suggested niche tourism market in UK which is of Northern Ireland:
 Golf tourism
 Screen tourism
 Food tourism
These three mentioned tourism are the popularity of Northern Ireland. Hence, by
performing travel and tourism activities in the respective area manager of Thomson Holiday can
fulfil needs and demands of different type of travellers. For example, there are some travellers
who make selection of tourist places on the basis of food speciality of city or country (Harish,
2010). Hence, the respective market will help in terms of fulfilling the given need of buyers in an
effectual way.
TRAVEL STATISTICS
 Around 815000 travellers have visited to Northern Ireland in the year 2015.
 Around 320000 people have done overnight trip to Northern Ireland from overseas.
CONCLUSION
It is very necessary for the firm that it should look-after all the contemporary issue
occurring in travel and tourism sector. This is because, if not done then sales and profits of
corporation will be affected in a negative way.

REFERENCES
Books and journals
Dluzewska, A., 2011. Direct and indirect impact of the tourism industry on drylands: the
example of Southern Tunisia. Management of Environmental Quality: An International
Journal. 19(6). pp. 661–669.
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic management for travel and
tourism. Taylor & Francis.
Harish, R., 2010. Brand architecture in tourism branding: the way forward for India. Journal of
Indian Business Research. 21(3). pp. 153–165.
Hudson, S., 2010. Tourism and Hospitality Marketing: A Global Perspective. SAGE.