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Report | Ethical Issues or Dilemmas

   

Added on  2019-09-30

5 Pages1446 Words165 Views
Issue: Should the toymaker adopt Nathan’s Ad campaign?A.There are certain ethical issues that are also called dilemmas related to business practices,which create a situation in which a choice has to be made between two different options (ormay be more). These options, however, fail to resolve the situation in an ethically acceptablemanner. In these circumstances, a person always has societal as well as personal ethicalguidelines that might provide him a satisfactory outcome. In this regard, any business is notimmune to the ethical challenges within the organization. The different ethical issues that aremostly associated with the business organizations are – lack of integrity, organizationalrelationship problems, conflicts of interest and misleading advertising ("Virtue Ethics |Internet Encyclopedia of Philosophy", n.d.). Therefore, it is always expected from thebusiness that they behave in such a manner that add value to the business but withoutinappropriate consequences for any other group or individual. We can find many examples ofethical mistakes in which the decision makers pursued those practices that benefited them atthe cost of society. The recession due to 2008 economic collapse and Enron Scandal are theshining examples of individuals who chose personal rewards at the expense of the interest ofsociety at large.B.In relation to the issue in question, a struggling toymaker approached Nathan Fielder in orderto seek help. Nathan in turn did help him with a strange advertising campaign. In that adcampaign, Nathan addresses children as babies and seems to suggest that nobody wouldrespect their age unless they buy a ball called “Doink-It”. As strange as the ad campaignitself looks, it is just another way of telling kids that they need that product (Doink-It) if theywant to be cool or popular.

The complexity that arises in building a strong ethical environment in an organization isbecause of the fact that there are many schools of ethical thoughts. There are differentschools of thought that could be of immense help for the businesses to frame future strategicdecisions so that the ethical behavior is followed. These ethical perspectives are – utilitarian,deontological and virtuous. Let us use these perspectives in this issue that we are dealingwith.1)Utilitarian Approach: It is perhaps the most simple and seemingly the most idealperspective as far as ethical behavior is concerned. The first question of that is beingasked by a utilitarian individual is – what would be the ideal outcome for themaximum number of the people regarding a particular issue? So, according toutilitarian principle of ethics, the actions are morally right if and only if theymaximize the greater good ("An Explanation of Moral Theories & Traditions", 2016).2)Deontological Approach: It was first propounded by Emanuel Kant whose centraltheme is duty. That is, certain actions are to be carried out on the basis of one’s dutiesand obligations. So, these actions are intrinsically right or wrong, irrespective of theconsequences that follow these actions. In other words, some actions cannot bejustified on the basis of their consequences even if they bring benefit for anindividual.3)Virtue Ethics: the virtue ethics was popularized by Greek philosopher Aristotle.According to this theory, the ethics are all about agents not actions or consequences.So, this theory essentially proposes that an ethical life is the one that possesses rightcharacter traits (virtues) that in turn produce an appropriate moral character. Unlikedeontology, which focuses on moral rules, virtue ethics focuses on developing good

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