An Investigation into Major Issues in Hospitality Management

This report delves into the multifaceted issues within the hospitality management sector, focusing on challenges faced by students and professionals alike. It highlights three primary concerns: the increasing competition within the industry due to a growing number of companies and students, leading to potential demotivation and the need for specialized skills; the instability of the profession, influenced by fluctuating economic factors, political changes, and natural disasters, which can affect job security and income; and security challenges, including theft, public violence, terrorism, and food safety issues, which impact both employees and customers. The report emphasizes the need for skilled employees and appropriate policies to address these challenges, offering insights into the current state and future of hospitality management.

3 issues in Hospitality
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
HOSPITALITY MANAGEMENT..................................................................................................1
ISSUES............................................................................................................................................2
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Hospitality management is a study of service industry whose main objective is to serve
consumers with various facilities such as; food or beverages, hotel rooms, vehicles and so on
(Kusluvan and et. al., 2010). However, number of multinational companies are engaged in this
sector for acquiring maximum revenue as well as to establish their goodwill at marketplace.
Therefore, degree which is required in hospitality are ; BA, Bachelor of business administration,
MBA, PhD, BASc, hotel management and so on. Thus assignment is going to highlight the three
main issues or problems which is faced by a student while searching employment opportunities
in hospitality industry.
HOSPITALITY MANAGEMENT
According to survey report it has been analysed that service industry is growing in a
fastest way due to increment in consumer demand and their choices. In fact, most of the students
are loving this profession because of its benefits and high level of income. Basically, various
number of companies are emerging in hospitality sector for offering best job opportunity to
eligible person. However, their main objective is to serve domestic as well as foreign clients by
providing number of necessary services. For example ; offering hotel rooms, lunch, dinner,
travelling facilities, health or care services and so on.
(Source:- JOBS, 2018)
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Illustration 1: Major Hotel Industry Challenges in 2017 and Beyond

Beside this, it is not easy to satisfy needs or demand of consumers without analysing
several essential factors such as; external and internal elements because fluctuation in single
factor influence the decisional process of overall sector (Moutinho, 2011).
ISSUES
Hospitality management is a term which signifies the service industry of entire nation or
across the international boundaries. In today's scenario number of students are engaging in
acquiring knowledge about this sector for maximizing their job opportunity at marketplace.
However, main reason behind selecting this industry is to grab available chances which is
beneficial for life of individual. Moreover, emergence of various organization in this sector is
useful or advantageous for overall society as it aids in developing the entire society and economy
of a nation. For example; if a student is pursuing in a college for gaining degree of hotel
management then he/she have to face number of issues or problems. Apart from this after
completing this degree an individual is encountering number of obstacles while identifying
suitable job opportunities. On the other hand, this sector is seen as a major source of income
generation because customer demand get increases day by day due to changes in trends,
environment, business purposes and several one.
(Source:- Boussia, 2016)
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Illustration 2: Changing face of hospitality market

Thus, few of the major issues which is faced by a student or learner of hospitality
management after completing their study is going to explained underneath:-
Increase in competition:- First or foremost factor which has been analysed that is
maximization in level of rivalry due to emergence of various competitors at marketplace. In fact,
hospitality is developing more or more due to changes in consumer demand or desires as well as
act as a major source of income generation (Testa and Sipe, 2012). However, maximum number
of students are taking admission in this sector in order to acquire degree of hotel industry
because they believe that due to establishment of maximum companies employment
opportunities get increased in a rapid way. Thus, high level of competition act as a major
obstacle in service industry as it may decrease the chances of money acquisition due to
availability of more or more clients (JOBS, 2018). Hence, talented, skilled or more experienced
employees. Hotel industry is consider as a ever blooming business because of consumers
travelling across the international boundaries in order to fulfils the client demands during their
journey. Mainly, entire sector is developing every year which resulted in maximization of
competition level as most the entrepreneur are coming with creative ideas for acquiring more or
more revenue. Basically it has been understood that emergence of rivalries act as a major
obstacle or challenge for various multinational company as well as students whomsoever are
involving in acquiring degree of hotel management. Furthermore, influence of competition on
students of hospitality management are highlighting as follows:-
 Demotivated due to increase in consumer demand as most of the youngsters are applying
job in hotel industry for gaining maximum revenue.
 Disturb mind of entire society.
 Requirement of specialist get emerges in order to improve knowledge or learning.
 Sometime students feel uncomfortable due to availability of several competitors at
educational institution (Harkison, Poulston and Ginny Kim, 2011).
Consequently, it has been assessed that talented employees or degree holder of hotel
management are encountering major barrier of competition due to the development of entire
sector as well as nation. Along with this, employment opportunities may also get affected due to
the changes in consumer choice or preferences as company recruit only talented or learned
employees for running their business operations in most appropriate manner. At last, learner cam
identify the major drawbacks of hotel management which affect the student job at high extent.
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(Source:- Ethical & Legal Issues in Hospitality Revenue Management, 2018)
Instability of profession:- According to this factor, it has been analysed that profession of
hotel management is not stable due to fluctuation in various other factors such as ; micro and
macro. Basically, multinational companies are mainly affected by several components because
all of them are interlinked with each other (Kang, Lee and Huh, 2010). Therefore, there is
absence of stability in hospitality management because of various reason that are highlighted as
follows:-
 Changes in political norms, beliefs, rules and regulations enforce entire sector towards
alteration in their existing products, policies and organizational strategy.
 Emergence of several competitors.
 Reformation in infrastructure.
 Alteration in legal formalities encourage students to choose other sector.
 Occurrence of natural disaster affects the overall success of distinct students in various
manner.
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Illustration 3: Ethical & Legal Issues in Hospitality Revenue Management

 Profit of hospitality sector get increased in peak season whereas it might be decreased in
off season. Thus, due to fluctuation in organizational profit managers of a company
terminate their existing employees for minimizing their expenses.
Hence, future of hotel management students get affected due to alteration in overall
sector as their job life get affected and failed to attain maximum money. According to survey
report it has been determined that success or development of an individual may enhanced by
acquiring hotel management degree but encountering number of issues while grabbing job in
order to live their life more comfortably (Johanson and et. al., 2011). In fact, this industry works
as per changes in season or various other factors which resulted in instability in life of common
people or degree holder who is searching for a job.
Security challenges:- Safety is indispensable factor for every individual in order to live
their life more comfortably without facing any issue or problem regarding health. However,
students of hotel management are encountering several issues due to improper infrastructure of
various enterprises. For example; sometime emergence of advanced technology creates problems
while performing business operations because employees are not aware about the modern
equipments due to its complexity (Ethical & Legal Issues in Hospitality Revenue Management,
2018). Hence, various types of security obstacles in hospitality management are :- Theft and other crime:- Student of hospitality management are facing issue of theft,
exploitation at workplace on the basis of caste, colour, sex and various other obstacles.
Therefore all these elements have a major influence on management student while
grabbing employment opportunities. Public violence:- According to this factor it has been analysed that number of activities
or violence are occurring at marketplace because of differences in consumer opinions as
well as between entire society. Thus, it creates a very complex situation for entire nation
which automatically influence the degree holder as they are facing numerous of problem
while identifying job. For example; lack of transportation facilities due to public conflict
and absence of necessary requirements of a student (Mok, Sparks and Kadampully,
2013). Terrorism:- Political parties of a nation are always involved in few kind of conflicts due
to differences in thoughts of two countries. Thus, it also create problem for hospitality
management team as they can't able to run their business entity due to restrictions,
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changes in legal norms, policies, rules and regulations. Therefore, it is essential for
managers to consider all these issues while performing their job role in order to provide
suitable opportunities to newly appointed employees or freshers. Mainly terrorism affects
overall corporate world because it may change the entire scenario of a nation by
disturbing life of common people.
 Risk of food poisoning:- Hospitality sector is developing in a fastest way but still legging
behind due to absence of skilled or talented employees because all the business activities
are handled or managed by them only. It means, hospitality management needs to hire
knowledgable employees in order to accomplish their job role in an effective manner
without harming others (Dinnie, 2015). In fact, in few organization of hospitality sector
there is lack of hygiene which affects the human body in various manner such as;
increase the chances of diseases. Therefore, foods are mandatory for survival of every
employees because it act as a lifeline factor for consumers. Hence, company is
responsible to offer best quality of products, foods or beverages so that they get
succeeded in capturing minds of millions of clients as well as establish the positive image
of an association at global level.
At last, it has been concluded that these above security challenges are seen as one of the
major issue in hospitality management due to lack of knowledge, inappropriate policies,
strategies and so on. Basically, degree holder of hospitality sector are also encountering these
above challenges while identifying job opportunities due to modification in several micro and
macro factors (Boussia, 2016).
Instead of all these above three issues there are also some other obstacles are determined
which is faced by a person whomsoever are having interest in hospitality sector. Thus, these are
detailed as below:-
 Lack of entertainment or events.
 Absence of flexible hours.
 Cleanliness issue.
 Maximum service rates.
 Absence of knowledgable employees or talented affects the success of an association.
 Improper infrastructure.
 Emergence of maximum competitors.
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 Reformation in taste and trends in foods.
CONCLUSION
From the above report it has been summarised that hospitality management is seen as a
blooming business across the international boundaries but sometime it may not work properly
due to minimization in consumer demand. Thus, report was full of issues that are encountered by
a student or degree holder of hotel management because of fluctuation in several other factors.
Apart from this, main objective of this report was to highlight the hidden barriers of industry or
profession which is adopted by number of youngsters in order to acquire maximum revenue.
Therefore, entire report was explained the drawback of utilizing hospitality sector as their
profession or for future job.
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REFERENCES
Books and Journals
Kusluvan, S and et. al., 2010. The human dimension: A review of human resources management
issues in the tourism and hospitality industry. Cornell Hospitality Quarterly, 51(2),
pp.171-214.
Moutinho, L. ed., 2011. Strategic management in tourism. Cabi.
Testa, M.R. and Sipe, L., 2012. Service-leadership competencies for hospitality and tourism
management. International journal of hospitality management. 31(3), pp.648-658.
Harkison, T., Poulston, J. and Ginny Kim, J.H., 2011. Hospitality graduates and managers: the
big divide. International Journal of Contemporary Hospitality Management. 23(3),
pp.377-392.
Kang, K.H., Lee, S. and Huh, C., 2010. Impacts of positive and negative corporate social
responsibility activities on company performance in the hospitality
industry. International journal of hospitality management. 29(1), pp.72-82.
Johanson, M and et. al., 2011. Changing competencies of hospitality leaders: A 25-year
review. Journal of Hospitality & Tourism Education. 23(3), pp.43-47.
Mok, C., Sparks, B. and Kadampully, J., 2013. Service quality management in hospitality,
tourism, and leisure. Routledge.
Dinnie, K., 2015. Nation branding: Concepts, issues, practice. Routledge.
Online
Boussia, 2016. [Online]. Available through<https://www.hvs.com/article/7831-in-focus-greece>.
Ethical & Legal Issues in Hospitality Revenue Management, 2018. Online]. Available
through<https://study.com/academy/topic/ethical-legal-issues-in-hospitality-revenue-
management.html>.
JOBS, 2018. [Online]. Available through<https://www.soegjobs.com/2017/07/24/6-major-hotel-
industry-challenges-2017/>.
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