Issues in Hospitality and Tourism Industry

Added on - 28 May 2020

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Running head: Hospitality and Tourism IndustryHospitality andTourism Industry
1Table of ContentsDescription of the issues.............................................................................................................................1Critically analyze the significance of the issue.............................................................................................1Recommendation........................................................................................................................................2Efficient and trained staff so that demand of the customers can be fulfilled..........................................2Latest technology....................................................................................................................................3References...................................................................................................................................................5Description of the issuesHospitality and tourism industry is one of the famous industries now a days and it servestourist in a proper manner. It is important for the industry to take into consideration the behavior
2of customers about marketing of products and services related to tourism. The competition levelin this industry is increasing day by day. Change in the demand of the customers is one of thecurrent issues in this industry.Latest technology has changed the lifestyle and behavior of the consumers. Customerloyalty is important to enhance the growth in the market and it is based on the satisfaction levelof the customers. Satisfaction of the customers is an important aspect as the overall growth andcompetitive advantage can be attained effectively. Internet is becoming as an important part forthe organization and for consumers. There are many options that are available for the consumersfor searching and selecting the hotels as per the needs and wants. Consumer can easily accessrates and the location of the hotels easily by sitting anywhere in the world (Fraj, Matute andMelero, 2015).It is one of the reasons that the demand of the customers in the hotel and tourismindustry keep on changing on a continuous basis.At the time of selecting the hotel the Customers gives emphasis on eco-friendlyenvironment to stay. Consumers require fast services from the hotel and if the hotels do not giveproper emphasis on the workforce then it can create difficulty to survive in the competitiveenvironment. It will increase the poor satisfaction level of the customers towards hotel andtourism industry. If the customers give negative reviews for the services, then it can be difficultto attain good image in the market (Altinay, Paraskevas and Jang, 2015).Critically analyze the significance of the issueIt is important for the hotel and tourism industry to increase the satisfaction level of thecustomers for enhancing the growth. Satisfaction level of the customer is important indicator forthe hospitality industry as it is related with good relations between the customers and serviceprovider. There is change in the lifestyle of the people and it is evaluated that there is alsochange in the demands and expectation level of the consumers (Singal, 2015).Customers havethe knowledge about the trends in the market and also with the change in trend the attitude of thecustomer’s changes. It is evaluated that if the hotels communicate effectively with the customers,then growth can be attained properly (Law, Buhalis and Cobanoglu, 2014).Now days, customers require extra benefits like free internet facilities, good behavior ofthe employees and proper management facilities in the room. If there is difference in the
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