Tourist Destination Governance and Image

The assignment delves into the complexities of tourist destination governance, focusing on the role of local elites. It examines how destination image influences visitor choices, particularly among university students traveling to Mauritius. The analysis also considers factors like word-of-mouth marketing, visitor expenditures, and the impact of tourist involvement on destination perception.

Tourist Destination

TABLE OF CONTENTS
INTRODUCTION.....................................................................................................................................3
TASK 1....................................................................................................................................................3
1.1Analyse the main tourist destination and generators of the world in terms of number of visitors
and income generation......................................................................................................................3
1.2 Analyse statistics to determine tourist destination trends and predict future trend...................5
TASK 2....................................................................................................................................................6
2.1 Analyse the tourist destination are based upon the culture, social and physical features..........6
2.2Comparison on factors of the developing countries and the UK in the tourism industry.............7
Attached in PPT..................................................................................................................................7
TASK 3....................................................................................................................................................7
3.1Compare the appeal of current leading tourist with the currently developing tourist destination
...........................................................................................................................................................7
3.2 Evaluation how characteristics of a tourist destinations affect its appeal...................................9
TASK 4..................................................................................................................................................10
4.1Analaysing the issues that may impact the popularity of tourist destinations...........................10
4.2Discussion on the potential for responsible tourism to enhance the host community at
worldwide tourist destination.........................................................................................................11
CONCLUSION.......................................................................................................................................12
REFRENCES..........................................................................................................................................13

INTRODUCTION
Tourism is one of the most fastest growing industry as they also contribute the highest
in the economy of any country. There is an increase in the scope of tourism sector due to
various factors that may include in it are the changes the lifestyle, highest in the young
population, high disposable income that grow the tourism industry. There are various place in
the UK that the visitors like to go as there is also an increase in the international as well as
domestic visitors widely. The London has a top most rank in the UK as there are some many
beautiful places that may attract the visitors and also there are heritage as well as ancient
culture may attract the most. In the present research project there is discussion on the analysis
the tourist destination in terms of number of visitors as well as revenue generation. There is
also discussion on the tourism destination trend and its future prediction trends. Further there
is also discussion on the various feature of the tourist destination are the culture, physical and
social features and there is a comparison on the developing and leading tourist destinations.
In the another section part of the main body there is comparison the appeal of current
destination with the current developing tourist destinations. There is an evaluation on
characteristics how it affect the tourist destination appeal and also various issues that may
impact the popularity of the tourist destinations. In the last section there is an discussion on
the potential responsibility that may attract the or enhance the host community at the tourist
destination worldwide.
TASK 1
1.1Analyse the main tourist destination and generators of the world in terms of number of
visitors and income generation
Tourism destination is categorised into two parts are the domestic and international
tourism. Therefore, in the international tourism in which the UK citizens visits an another
country or there are some other visitors of ananother country who visit the UK country. On
contrast, in the domestic tourism where the local UK visitors made trip overnight or day
within the country itself (Beritelli,2011). Tourism agencies such as UNWTO and UNESCO
generate report at the global level that shows the tourism economy in that is create a number
of jobs due to which they generate revenue more than 160 billion GBP by the 2015. It will be
expecting that the UK tourism industry generate revenue more than 200 billion by the year
2020. Thus, it will be possible if they creates5 million jobs.
Year Number of
visitors
( millions)
Spend
(£)
Average spend
per visit
Average night
per visit

2003 25.700 £ 11.653 £465 7.2
2004 28.800 £13.048 £455 7.2
2005 30.700 £15.248 £461 7.3
2006 32.776 £16.003 £476 7.4
2007 32.997 £15.963 £477 7.3
2008 29.900 £16.323 £510 7.3
2009 29.800 £16.499 £544 7.3
2010 30.683 £16.998 £553 7.2
2011 31.064 £17.889 £575 7.2
2012 31.034 £18.640 £500 7.0
2013 32.925 £21.014 £630 7.1
The above mentioned table it has been describe that the international tourism that is clearly
shows that in the year 2003 there is a about 25.700 number of visitors come from another
countries in the world in the UK. It increase in the number of visitors from year 2004 to 2007
that is 28.800 to 32.997 but it has be reduce in the number from 2008 to 2012. Therefore,
now it again comes to the same position in the year 2013 that is 32.925 that are nearly same
as the number in the year 2007 is 32.997 million visitors. Whereas, it is also clearly indicate
that there is a 465 GBP Average spend per visit in the year 2003 there is an increase in the
year 2013 60 GBP. In addition there is an observation that there is overnight visitors per
capita in the year 2014 is 7,975 and in the year 2015 it is forecast that there is 8,062.
In the UK tourism there are some most of the countries they receive tourist are the
incoming number of visitor in the UK are the most 3 countries Germany, United States and
the France. These are the top three countries that majorly visit UK and the people like to visit
for many purpose are the holidays, business and the recreational (Tortella, B.D. and
Tirado,2011). It has been analysed that the France and the Germany there is about 20%
visitors and there is 11-12 % are the visitors to the UK. In the travel and tourism industry
some countries are majorly responsible for the income generation China, India, USA,
Australia.

1.2 Analyse statistics to determine tourist destination trends and predict future trend
In the UK country there is about 40% inbound visitor visits due to holiday purpose
and 30 % are coming for the business purpose. The London is one the most famous
destination there is a frequently number of visitors coming to visit from various countries. In
the year 2013 there is about 17 million number of visitor spent its time (Pandža Bajs,2015).
There is another country after the London that is a Scotland it is also a highest destination in
which both domestic as well as international tourist like to visit. It has been analysed that
there is about 4-5 million international visits these place. The Scotland is mainly famous for
the ancient monuments and heritage culture due to which people like to visit this country in
the UK.
In the below mentioned table there is some most popular destination in the UK and
they are the big income source where the revenue generate. Thus, the table shows the trend
tourist visit in the UK different countries with the rank are as follow-
Rank City 2007 2008 2009 2010 Total
1 London 15341 14752 14210 14705 59010
2 Edinburg 1330 1190 1323 1314 5156
3 Manchester 970 890 799 812 3471
4 Birmingham 699 764 710 739 2912
5 Glasgow 754 630 624 550 2558
6 Liverpool 543 554 457 453 2007

7 DK Towns 480 454 433 437 1804
8 Bristol 469 493 422 376 1761
It is indicate that the London is the top most rank as the people like the most as there
is many places that attract them to visiting the London (Beritelli,2011). The mainly famous
places due to which visitor attract the most are includes the British museum, the London
tower, the London eyes and the Buckingham palace. Whereas, the second rank the people like
to visit is the Edinburg as it is most famous city as well as the Scotland is a Capital. The
people attract from these place as it is famous for the Royal Yacht Britannia, Cove and
Scotland’s National museum etc. Further, the third famous place is a Manchester in the UK as
it is famous for its shopping exhibitions and design centres etc. Therefore, the fourth tourist
destination in the UK country is a Birmingham in the England and there are some famous
place that people like to visit this place is the Aston hall, Botanical garden etc. The UK
country is most famous for the heritage and culture tourism and almost there is a five
destination that are famous for the heritage. In the year 2011 to 2012 there is about 6 million
visitors are visiting the British museums. The heritage and culture tourism are the main
contributors generate revenue about 4.5 billion GBP in the UK tourism industry.
Future trend in the UK tourism
The online presence in that it is used as a promotional media that plays a vital role in
the tourism industry. The Britain destination can promote its destination in sites as a
visitbritain.com (Santos and Vieira, 2012). Therefore, it is also analyse that there is number of
visitors spend more than the holiday purpose visitors that spends about 200 million per trip.
The UK government has mainly focus to establish the coastal resort that aid them to increase
as international and domestic tourist in the UK country.
To enhance a number of tourism the UK country can promote the various ecotourism
organizations.
TASK 2
2.1 Analyse the tourist destination are based upon the culture, social and physical features
The TUI group can establish its business in the UK and Thailand as there is some
factors that attract them and give them an opportunity to expand business.The UK is 10 top
most destination in the tourism industry in which there is a London is select as a tourist

destination in the UK. There is an analysis of the various features in terms of culture, social
and physical. The London is one of the most attractive places to visit and it is famous tourist
destination in the UK country. They contribute more than 9.76 million to the UK country as
there is a almost more than 60,000 number of visitor spend time in the London. Thus, there is
a economic development and it also contribute that gives the economic employment to the
about 0.02 million people. There are some factors of London destination are as follows-
Social factor- The London is famous for the social features that attract the tourist as it
gives a culture to the visitors as well as also give them a source of peace.
Thus, it gives them to develop the culture understanding among the people. London supports
most of the industry for the business these are the food, construction and apparel industries
(Phau, Shanka and Dhayan, 2010). There is a social benefits that it gives lifestyle those
people who are look for the seasonal employment and also permanent jobs. There are many
purposes that attract the people to visit the London such as education, business and leisure
etc. Along with that, it increase a number of jobs that reduce the poverty line and increase the
employment level
Culture factor-The culture is one the most factors in which there is an expansion of
market in craft and design that helps improving the culture aspects. Therefore, it provides
behavioural as well as dressing value to the international and domestic tourist. Most of the
places in the London give the visitors to new information about culture that satisfy their
needs. The museums and theatres gives them a lifestyle, culture, rituals and festivals to the
visitors.
Physical factor-The physical factors of the London place in that there is various
attractive place available are the London eye, Buckingham, the tower of London etc. The
highland are made up in the London are in valleys, mountains, plains and rugged hills etc.
2.2Comparison on factors of the developing countries and the UK in the tourism industry
Attached in PPT
TASK 3
3.1Compare the appeal of current leading tourist with the currently developing tourist
destination
In the tourism and travel industry is depends upon the various characteristics in terms
of tourist destination. All these characteristic are positive as well as negative factor that
impact the tourism. Thus, the physical, social, political and economical factors that appeal of
current leading tourist with the currently developing tourist destination that are as follows-

Features Costa Rica United Kingdom
Culture factors  The culture of the
Costa Rica is that it has
a Spanish culture that
attract the most of
people to visit the
place.
 The United Kingdom that
gives the classical music
that gives the old tradition
that attracts the visitors
such as Royal opera house
and Royal Albert hall.
 It also introduce the
another chapter in which
there is Byron and Milton
as well as literature of
Shakespeare.
 Along with that, there is
also a historical museum
and architecture that
appeal the most.
Environment factors  The Costa Rica are
ranked in terms of
environmental
protection at the 5
place in the world.
 United Kingdom is rank
at the ninth place in the
world.
Economic factors  The Economy of the
Costa Rica is a stable
as there are some
sectors who contribute
to the country that
include tourism,
agriculture, medical
manufacturing etc.
 The poverty is nearly
about the 15-20% from
the 20 years and
 The UK country have a
strong economic
development as the
tourism sectors create a
number of jobs that leads
to reduce in the
unemployment level.

unemployment level is
a 7.9% in the year
2013 (Botha, 2016).
Political factors  Costa Rica is also have
a most political
stability.
 The United Kingdom
have a political stability
as there is not political
unrest that is an appeal
factor that attracts the
tourist.
Transport factor  Costa Rica have a poor
situation as it has only
national roads and
there is an
underdevelopment of
public transport
system.
 In the United Kingdom
there is a well condition
of the public transport
system as there is a buses,
trains as well as airport
system.
Physical features  The Costa Rica is a
exotic country that
most of the people like
to visit these
destination as there is a
lot of beaches that are
beautiful that attract
the most. It has a great
type of Flora and
Fauna.
 In the United Kingdom
there are most amazing
physical features that
includes Scottish
mountains, Lake district
and British Isles etc.
Hence, it has been concluded that, there is a unique feature in the developed countries
as compared to the developing nation. Therefore, the developed countries attract the most
both domestic as well as international tourist.
3.2 Evaluation how characteristics of a tourist destinations affect its appeal
There are some factors that are need to be consider to compare the characteristics of
tourist destination that impact its appeal that are discussed below-

 The Promote the sales as well as publicity are the most significant factors that impact
positive and negative on the tourism sector of any country. It can be explain by the
example there is an Olympic in the year 2012 that have a huge positive affect in the
London tourism sector.
 The UK country is the safest place for the visitors as there is a less number in the
crime rate.
 To provide a better services to the visitor that will increase the product life cycle in
the UK. The services that include in it are the maps, latest location and centre for
information.
 The economy factor is also impact on the tourism sector if the economic condition is
positive that means it attract a large number of visitors in the UK (Zhang,Cai and
Huang,2011). There is an reduction in the inflation rate, favourable exchange rate and
reduction in the cost infrastructure.
 Political stability is one of the most important factor that mat attract a large number of
tourist and less in the number of attacks is also enhance the tourist destination that
may leads to enhance the growth of tourism sector.
TASK 4
4.1Analaysing the issues that may impact the popularity of tourist destinations
The TUI group manager find out the area that affects the popularity of tourist that are
as follows-
 Weather condition-It is the most determinants that may impact the travel and tourism
industry. The people would like to prefer the tourist destination those places where
there is a so much cold and snow falling especially the couples who are newly
married. They prefer to go honeymoon in these places but there is a climatic disaster
that impact the tourism business. The Tsunami is the best example that impact badly
on the economy and it also impact on the tourism sector (Hao, Lin and
Shanting,2011). Thus, most of people does not like to prefer these places as there is a
fear presence in its mind.
 Fluctuation in the currency- The currency play a vital role in the tourism sector as
people makes decisions to visit the tourist destination that are based upon the money.
Therefore, there is any change in the currency rate increase or decrease that are highly
impact on the tourism sector. Therefore, the cost of tourist is entirely depends upon
the changes in the fluctuation of currency. Most of the tourist would to prefer to go to

the UK when there is a weak in the pound currency against the another countries.
Thus, that resultant into visitors have to pay less money and the pound is stronger
there is reduction in the visitors inflow in the UK country. It requires a huge amount
of money spend to go to visit the destination. The fluctuation in the currency is also
affecting the tourism operations . The tourist business make an agreement with the
other countries business partner that includes hotels and travel companies.
 Economy of the nation-The inflow of tourist is very much depends on the economy
of the any nation. The infrastructure of any tourist destination will be stronger that
shows the economy in better condition (Jacobsen and Munar,2012). The United
Kingdom is considerd as the best economy that increase a flow of tourist to the tourist
destination. In the developed countries there is huge investment in the tourism sector
and have a strong economy as well as tourist cab spend amount on promotional
campaigns. Thus, it will attract a large number visitor in the country.
 Fear of Terrorism- Terrorism is also an another factor that impact on the tourism
business, The increase in the number of attack of terrorist decrease the number of
visitors in the tourism sector. Thus, the people start thinking that they are unsafe to
visit those places where there is an increase in the number of terrorist attacks. The
United Kingdom also influence by the terrorist attacks as they try to hijack the
aeroplanes and it creates fear in the minds of the tourist. Government laws and regulations- The changes in rules and regulation of any
country is also impact on the tourism sector there are some act to be consider as
follows- Tourism act 1969- In these act there is a laws through which all the tourism business
come together that help them to resolve problems in the tourism sector. It also help in
promoting the tourism business.
 Package travel, holiday and tours regulations act 1992- There is a tourist operators
come under these act and all the guidelines are set up that allow them to satisfy the
needs of customers.
4.2Discussion on the potential for responsible tourism to enhance the host community at
worldwide tourist destination
The TUI group operate their business at the Europe so, it is responsibility to enhance
the host community at the worldwide tourist destination. The tourism activities that are
responsible that need to ignore the effects of tourism on the social, economic, society and
culture. It is responsibility to minimizes the cost so that there is enhance in the tourism

benefits for the particular tourism destination. The local people have to attract the tourist and
they should become more friendly as well as they have try to treat them in equal manner.
Tourism have to generate the jobs that create a more opportunities to the visitor and provide
them a equal salary so, they get benefits more effectively. They should also try to know the
people and also become more eco-friendly (ZHANG and LU,2010). Thus, it maintain the
environment healthier and also weather that attract the most tourist. There is an increase in
the number of problems to the local communities as they are feel discomfort as they are not
highly satisfy with the tourism. Along with that there is an increase in the number of crimes
in the tourism sector so, it is responsibility for the tourism is that to solve the issues
sustainability. They also have to follow the ethical values. There are some strategies to
become a sustainable tourism that are to be follow:
Social equality- It is a responsibility of the tourism sector to enhance the social lives
of the host country’s citizens. They should provide them an equal benefits to the local people
that are made socially.
Protection of environment and culture- It is responsibility to protect the
environment and culture of the host country. The government have to establish the
infrastructure to the tourist destination. The culture should be protect as it attract a large
number of visitors towards the tourism industry.
CONCLUSION
Summing up the whole report it has been concluded that in the UK there is the
London is the first rank the people would to visiting. There are so many factors that appeal
the tourist destination in the UK as there is political instability, less number of terrorist
attacks, economic condition is favourable as it create a number of job by the tourism sector.
The TUI group can done business in the UK country by considering the major factors and
there is also analyse in the present research report it that the developing countries like India,
Thailand is not attract the tourist as compare with the UK country. The tourism should be
responsible for the eco-tourism and also provide various benefits to the local people to
enhance the host communities at the worldwide tourism destination.

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