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Issues in Global Business and Strategic Concepts pdf

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Added on  2019-12-03

Issues in Global Business and Strategic Concepts pdf

   Added on 2019-12-03

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Issues in Global Business and StrategicConcepts
Issues in Global Business and Strategic Concepts pdf_1
TABLE OF CONTENTSCOURSEWORK 2...........................................................................................................................1INTRODUCTION ..........................................................................................................................1Factor needs to be consider while selecting strategy for international expansion ................1Application of uppsala model of internationalization............................................................4Strategic option for international strategy..............................................................................5Issues in choosing strategic option ........................................................................................5Strategic option used by McDonald for international operation ...........................................5CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7
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ILLUSTRATION INDEXIllustration 1: PESTEL analysis.......................................................................................................2
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COURSEWORK 2INTRODUCTION Expanding the operation of firm in international market is not an easier task, but itrequires constant and regular monitoring from the side of firm's manager. This is because,through monitoring only manager of firm will be able to gather an effective information aboutthe conditions which are prevailing in the external environment. This information will assist inimproving the sales and profitability related condition of organization in an effectual way. Forthe purpose to carry out the present report, McDonald is selected. It is famous American fast food chain which has around 35000 outlets in more than 119countries (McDonald, 2016). The corporation was founded in the year 1940 by Maurice andRichard McDonald. In addition to this, the corporation primarily offers the products such ascheeseburger, hamburger, chicken and french fries etc. However, later on it has carry out someexpansion into the menu. As a result of this, it has started offering the foods such as salads,smoothies and wrap etc. The firm has the team of 420000 employees, however this data haveincreased further. In the present report, modern day scenario with respect to the international strategy willbe analyzed. Thus, for this purpose the strategic option for global expansion as adopted byMcDonald will be analyzed. Moreover, the given report will state the different type of factorswhich needs to be consider by the firm while making the decision for the selection of specificstrategic option. Furthermore, the report will also depict the issue which firm will face whilemaking the selection of specific strategy for global expansion. Additionally, in the given reportwill also give detailed explanation regarding varied strategic option which will be used by thecompany. Factor needs to be consider while selecting strategy for international expansion There are number of factors assessed which needs to be consider by the manager ofMcDonald while making the selection of specific tactic for international expansion. With an aimto assess the factors, assistance has been taken from the tool such as PESTEL analysis. Thedetailed explanation with regard to the same is depicted in below:1
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