This presentation covers the concept of International Business, analysis techniques of marketing, performance measurement, and various issues like ethical, legal, social, labour, and environmental issues. International Business (IB) has many advantages with some potential issues as well. Marketing field requires measurement of performance of employees and various business processes. IB requires strong ethics to work in international market. Different countries have different laws for starting of business. It is a basic need to implement IB in host country and they should build schools, hospitals, and many other things. Labour is a huge factor, which affects international business. Global warming is increasing data by day. Therefore, it is necessary to follow international standards. There are many standards at different levels, such as local, national, and international standards to overcome environmental effects from industries.
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