Issues in International Business - Doc
Added on 2021-04-21
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Running head: Issues in international business Issues in international business
Issues in international business ContentsIntroduction of chosen host country and rationale.......................................................................................3Cultural analysis of the host country...........................................................................................................3Business culture of the host country............................................................................................................5Comparison between Australian and Singapore business...........................................................................6Hofstede 5 cultural dimension.....................................................................................................................7Conclusion...................................................................................................................................................9References.................................................................................................................................................102
Issues in international business Introduction of chosen host country and rationale The main object of this task is to provide a brief overview about the culture of Australia. Australia has been selected in the task to explain the culture of Tesco. Tesco is the biggest multinational grocery company. In today’s era, the firm is increasing its profit and revenue by providing several supermarket products to customers. Apart from this, it explains that how Australian culture influence the success and growth of Tesco company. Hofstede cultural dimension model also has been explained in the task. Tesco plc is a British multinational grocery and general merchandise company with its headquarter is located in Welwyn Garden city, Hertfordshire, England United kingdom. It is the third biggest retailer in the world evaluated by profits and ninth largest company measured by revenues in the world. It has stores in 12 countries across the Europe and Asia. It is the market leader in the United Kingdom, Thailand, Hungary and Ireland. The company was incorporated by Jack Cohen in 1919. There are approx 476,000 employees employed in the organization. In today’s modern era, the firm is flourishing its business across the world. The firm wants to explore its business activities in host country Australia. The economy of the country is strong and Australian government easily implements policies for the benefit of the country. Furthermore, strong political and financial system would easily assist Tesco to start new businessactivities in such country (Tesco, 2018). Cultural analysis of the host country Australian culture is unique and dynamic because it follows western culture. It is derived from Britain but affected by the geography of Australia. In addition, the country follows a three tier model which consists primary school, secondary education and tertiary education. Australian’s official language is English. Australia is a well developed nation and marketing conditions of the country is also unique. It maintains diverse culture and lifestyle reflects its values, and demographic traditions. In today’s world, the country has a population of more than 21 million people. The culture of Australia based on the productive diversity (Wiewiora, Trigunarsyah, Murphy & Coffey, 2013). Australian people can practice their own culture and religion. The Australian values include equal worth, freedom of speech, equality under the law, 3
Issues in international business freedom of association and respect. These values help to gain competitive advantages in such country (Turner, Fiske & Hodge, 2016). People inspire and motivate people to learn English in Australia because it is the national language and it also helps to conduct business successfully. People do not use any official language however the majority of the population speaks English (Garde, 2013). In addition, Australia is a predominantly Christian country therefore; it reflects society in the country. Peoplehave their own spiritual values, and traditions (Shwalb, Shwalb & Lamb, 2013). Australians dress codes are different from other countries due to location and situation. The dress up in Australia is very casual and Australian fashion is laidback and pretty. Moreover, they celebrate a number of special events and holidays. Additionally, Australia is a financially hub for the supermarket business. Employees come from different cultures in Australia and they can contribute on an assignment. Diversity culture is a unique strength of Australia. Diversity culturehelps to resolve the problems and it can create a strong team. Australians people do not interfere in the matters of other people; they only take care about their own issues. It can also provide several advantages to Tesco in Australia. Having a group of employees helps to maintain office environment and it also improves the working culture of the company. In addition, the firm can utilize high skilled educated workforce in such country. For example, students come from different countries for high education. Along with this, cultural awareness and sensitivity trainingis provided by the companies to sustain a healthy environment in a multiethnic labor force (Sharifian, 2014). In Australia, cultural exchange programs are also conducted to help in understanding the different country culture. The environment of the country is dynamic because Australians are dedicated to preserving the environment. Apart from this, Australians have a great sense of humor and they are friendly with other persons. Australians are devoted, talented and they love their country very much (McFarland & Wehbe-Alamah, 2014). People maintain reciprocal relationship with their neighbors. Australia is one of the most obese countries in the world when it talks about food. People are becoming more diet conscious however, majority of Australians like unhealthy chips, fish, pizza deliveries and meat pies. Further, eating habits also depend on the cultural background of the family. In this way, it can be said that Australians maintain a favorable working environment and culture in the country. If Tesco wants to continue its 4
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