Benefits and Challenges of Big Data in Food Industry and Healthcare Sector

IT

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Table of Contents
Introduction...........................................................................................................................................1
One of the chosen industry- Food industry........................................................................................1
Benefits of using Big Data in case of McDonalds.............................................................................2
Associated challenges of big data in case of McDonalds...................................................................3
Second industry selected- Healthcare sector......................................................................................4
Significance of Big Data in health care sector...................................................................................4
Associated challenges of big data in case healthcare sector...............................................................6
Value gained by big data.......................................................................................................................7
Current techniques and technologies...................................................................................................10
Conclusion...........................................................................................................................................14
References...........................................................................................................................................15

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Introduction
Big data is a technique that is used to main the structured, semi structured and unstructured
data. This technology has gained importance in the past years as this is used to control large
amount of data. It works on 3Vs like volume, variety and velocity. This report helps in
understanding the concept of big data and the significance of big data. The way in which big
data has impacted McDonalds has also been discussed. The industry chosen for this report is
McDonalds (John Walker, 2014). The need of big data arrived because organisations are not
able to handle large amount of data. They manage the existing as well as new data over the
cloud. In this report the high level architecture that is used by big data is discussed along with
its working principal (Gandomi & Haider, 2015) . Big data increases the efficiency to
perform operations over network. The data is collected from different sources like mobile
phones, emails, applications and data bases (Wu, Zhu, Wu & Ding, 2014).
One of the chosen industry- Food industry
The industry that has been selected in this report is food industry to be more précised
McDonalds is selected. It is an American company that started in 1940 by Richard and
Maurice. This company offer various kinds of fast food and beverages to the customers like
burger, col drinks, coffee and many more. This organisation was converted into a franchise
industry this lead to development of many branches of McDonalds. The headquarters of
McDonalds is shifted to Chicago in 2018 from Oak (Stephens, et.al, 2015). It is a popularly
known food industry that is serves various products like French fries, deserts, chicken
product and much more. In this report the proposals and ways in which big data technology
can be adopted are discussed (Wang, Gunasekaran, Ngai & Papadopoulos, 2016). In case of
McDonalds they have a wide variety of data that need to be managed as they communicate
with many users daily(Chen, Mao & Liu, 2014) . Thus, big data is used to store and manage

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the data efficiently by using advanced processes that avoids the risk. In the present date, here
are approximately 37,250 restaurants located all over the world. If considering the operating
income of the company in 2017 it was found as $9.55 (Kwon, Lee & Shin, 2014). The
company has many users thus the main problem faced by the organisation is managing large
amount of data set(Wamba, Akter, Edwards, Chopin & Gnanzou, 2015) . It was found that
McDonalds have adopted the use of big data technique to manage the structured as well as
unstructured data.
Benefits of using Big Data in case of McDonalds
Big data technology has helped the company to fulfil its business priority like increasing the
clients, expanding the business world wide, serving the services at best customer satisfaction.
Big data has proved to be beneficial for the company as it collects the information on the
basis of interest of customers (Xiang, Schwartz, Gerdes & Uysal, 2015). In past years, the
company has faced various challenges in terms of quality, delivery and lack of clients. By
making use of big data the company have found the areas in which they should grow (Kwon,
Lee & Shin, 2014). The services are offered according to the interest of clients. The company
has invested in 2017 on many technologies and techniques like wireless communication,
internet of things and many more. Sill there was no change in the overall process. Lately, by
implementing big data services business improved customer satisfaction. Big data has been
widely used in all the industry and it has revolutionized food and beverages industry too. It
helps in optimizing the customer service(Assunção, Calheiros, Bianchi, Netto & Buyya,
2015) . The major benefits of big data in food and beverage industry is that it offers
optimized and timely delivery by using various data analysis tools (Xiang, Schwartz, Gerdes
& Uysal, 2015). Big data collects the information from various sources like internet traffic,
communication channels, routers and many more. Big data is beneficial as it predicates the
time that might be taken to deliver the product to the customers. This helps in updating the