IT Infrastructure Management PG

Running head: IT INFRASTRUCTUE MANAGEMENT PG
IT Infrastructure Management PG
Name of the Student
Name of the University
Author Note

IT INFRASTRUCTURE MANAGEMENT PG1
Table of Contents
TASK A: MySpace Case Study...........................................................................................2
1. Why did MySpace fail?..........................................................................................2
2. Was it a technology system or management failure?.............................................2
3. Suggestive strategies..............................................................................................3
TASK B: IT Risk Management...........................................................................................5
Introduction......................................................................................................................5
Discussion........................................................................................................................5
Methodology................................................................................................................5
Context.........................................................................................................................6
Risk assessment...........................................................................................................6
Risk mitigation.............................................................................................................7
Risk communication....................................................................................................7
Risk review and monitoring.........................................................................................8
Evaluating and assessing IT.........................................................................................8
Integrating IT risk management in the development life cycle...................................8
TASK C: Turnitin Originality Report................................................................................11
References..........................................................................................................................12

IT INFRASTRUCTURE MANAGEMENT PG2
TASK A: MySpace Case Study
1. Why did MySpace fail?
There are several reasons behind the failure of MySpace. Some of the potential causes
have been discussed below:
 One of the prime reasons for the failure of MySpace is the huge amount of competition from
various social networking sites. There was a time when MySpace used to be the most
preferred social networking site for the users. However, with the industrial evolution, many
industries offering the same or even larger scale of services resulted the customers to take a
shift. These industries include Facebook, Yahoo! and AOL.
 Another factor that highly affected the industry is the lack of proper revenue generation with
the help of advertisements. This include all the big scale industries within the market.
 A lack in user confidence enhancement in accordance with the content can be stated as
another important issue that highly impacted the organizational framework.
 A lack in proper balance in between customer satisfaction and revenue generation aspects.
 The lack of innovation and not keeping up with the changing industrial trends. Due to this
issue, most of the users chose to move to other social networking sites especially Facebook.
These sites offered greater functionalities in terms of meeting the changing customer
requirements.
2. Was it a technology system or management failure?
The organization of MySpace was primarily founded by the people from marketing sector
and industry. The core perspective of this site was completely different from that of other social
networking sites like Facebook. However over the course of time Facebook became its ultimate

IT INFRASTRUCTURE MANAGEMENT PG3
competitor. The organization changed its approaches and tried its best to ignore Facebook.
Severe complexities were faced by MySpace at that time and eventually they decided to copy the
Facebook approach, which they miserably failed at. At last they completely reconstructed their
framework and repurposed the whole site for musicians and artists. There are various potential
reasons that caused the closure of MySpace. Faulty technological systems and poor interface are
some of the prime reasons. Although the marketing strategies followed by MySpace were
uniquely efficient, there was a huge lag when it came to technology and interface. At that time,
other similar platforms were way ahead in terms of these factors. Although several remedial
measures were taken by MySpace by modifying the interface and allowing other companies to
provide supportive applications, nothing seemed to work on their behalf. Since the revenue
system of MySpace was completely based on ads serving, an immense amount of pressure was
exerted by the associated partners along with the investors in terms of taking appropriate
publishing strategies. This resulted their interface to become even less attractive to the users.
3. Suggestive strategies
Several measures can be taken by MySpace in order to efficiently deal with the rising
complexities. A proper decision making system is needed to be incorporated within the company
operations. In addition to that, the company needs to draw a separation line in between the
development as well as the management team. Moreover, the poor value chain system of the
company is also another aspect that is needed to be addressed. In general, the company follows a
push based model for its supply chain. This allows them to understand the customer demands
and delivering the products accordingly. However predicting the customer demands is equally
important and has been overlooked by the organization. The management team of MySpace