Strategic IS/IT Use for Innovation: Analysis, Examples, & Guidelines

This report critically discusses how organizations apply the strategic use of Information Systems and Information Technology (IS/IT) to achieve IS/IT-enabled innovation, focusing on information systems rather than mobile apps and social media platforms. It examines examples such as Sony, Hewlett-Packard, Panasonic, and Hitachi, highlighting success factors, lessons learned, and the impacts of internal and external factors on the success or failure of innovation. The report suggests recommendations and guidelines for helping organizations succeed in their efforts to use IS/IT for innovation, drawing upon relevant knowledge and literature. It emphasizes the role of IS/IT in research and development, knowledge sharing, and creating value in the market, ultimately contributing to economic growth and social innovation. Desklib offers a range of similar solved assignments and resources for students.

Running Head: INFORMATION TECHNOLOGY AND INNOVATIONS 0
Information Technology and Innovations
Report
Student Name
11/21/2018

Information Technology and Innovations 1
Table of Contents
Introduction......................................................................................................................................2
Information Technology and Innovations.......................................................................................2
Sony.............................................................................................................................................3
Background information...........................................................................................................3
Successful factors.....................................................................................................................4
Internal and external factors impacts........................................................................................4
Hewlett-Packard...........................................................................................................................5
Background information...........................................................................................................5
Successful factors.....................................................................................................................5
Internal and external factors impacts........................................................................................5
Panasonic.....................................................................................................................................5
Background information...........................................................................................................5
Successful factors.....................................................................................................................5
Internal and external factors impacts........................................................................................6
Hitachi..........................................................................................................................................6
Background information...........................................................................................................6
Successful factors.....................................................................................................................7
Internal and external factors impacts........................................................................................7
Recommendation.............................................................................................................................7
Conclusion.......................................................................................................................................8
Bibliography....................................................................................................................................9

Information Technology and Innovations 2
Introduction
Innovations are base of many businesses. An innovative idea is converted into a business model
and entrepreneur in establish that idea into practical. It is also base of an organization, as every
business has their consumers and they are required new things always. Customer’s relationship is
completely based on their needs from the organization. Information System (IS) is providing
helps to a business model for innovating new products, and Information Technology (IT) is
backbone of IS. There are so many things are necessary for research and development in an
organization, such as computer systems, digital technologies, previous data, and processing tools.
It is necessary for development and production of products as well as for innovations. It is also
necessary for innovations that they have previous research data on that field.
Research and development team is a part of an organization in now a day. Every organization
now setup their own IT infrastructure for innovations and management of their own information
system. It is cost effective but it has advantages in long term. In last two decades, it is a common
thing for all the organization that they manage their own infrastructure for managing all research
and development work (Drucker, 2014).
Human resources are also having a key role for innovations, as they hire excellent persons,
which are already good inventor. They thought like an inventor. It is based on employees, that
they give their best for an organization. Few things cannot possible to implement for an
organization, such as data warehouses, cloud structure, and platforms (Wu, et al., 2013). In this
report, IS/IT role for innovations will discuss with the help of few examples. It will also discuss
about the business process parts.
Information Technology and Innovations
Innovations are beneficial for business development. Customer’s relationship is a first process
for business development. For maintaining that relationship, always consider surveys, and
feedbacks of customer regarding products and services of a company. Business is a process in
which efforts are helpful for getting success. These efforts are hard work, Punctuality, teamwork,
honesty, and self-awareness. Many organizations are establishing research and development

Information Technology and Innovations 3
cells, rather than take products and patents form the other organizations. Few things are not
possible to implement at their end, such as cloud infrastructure. Netflix hire Amazon Web
Services for managing and development of IT infrastructure for storing data, because it has too
many cost for implantation of services and data warehouses for lots of data. However, in the case
of research and development field, all organizations are establishing their own labs for research
and development (INC, 2018). Few organization are as an excellent examples, who are used
IS/IT for innovations. IS/IT is providing a base for research and development. Digital
technologies are highly used for innovation and development of many filed for an organization
(Johnston & Marshall, 2013).
Economy of an organization based on the different process of development. Productivity of an
organization will increase using the help of new technologies, and different process with
innovations. Information technology is emerging different ideas and used them for research and
development for economic growth of an organization. Knowledge sharing a best concept in the
field of innovations, such as NASA used different logics from the help of different organization.
Sony
Sony is a good example, who takes helps of information technology for the innovations. It
provides so many products for customers and it makes a great relationship with customers. Sony
has success and failure from their products.
Background information
Few innovations are so useful but few of them are facing failure, because of many things, such as
customer’s satisfaction. There are so many things, which make economic growth of Sony, such
as Analog Consumer electronics industry. Sony gets a big success from transistor radio and TV
in 1950. That was not based on pure technology but they mix new technologies in the previous
one and make their products affordable with new technology.
Sony covers that gap successfully with the help of innovations. Information technology was
playing a great role for merging old technologies with new one. Sony creates a bridge for getting
success in their filled. They used customer’s needs as a first requirement for products
development (Marchewka, 2014). They make an international market based on innovations.
Sony was following some core competences for economic growth. They start knowledge sharing

Information Technology and Innovations 4
culture and getting so many benefits from that thing. They started knowledge management
system for managing new technologies uses, which is directly increasing their productivity and
development. It is called waterfall strategy in which follow a process for getting success in their
business.
Successful factors
That strategy creates more value of Sony in the market. It maximizes their resource efficiency.
Sony became a well-known organization in the world based on innovations. It creates a different
image in the mind of customers that Sony is the best company in the field of TV and Radio.
Based on information technologies, Sony create a value in the market, and resource utilization is
the best process for cost reduction.
In 1990, Sony started his research and development cells for getting success. Sony changes in
organization structure as per the requirements. Internet and Personal computer are common in
that time, so PC software is compulsory for connecting all devices with the PC. Software
development is very helpful for Sony for competitive advantage in the electronics industry.
Sony loses many things after different organizations are coming in that field. Few factors of
Sony, which provides success in the market, are:
 Value creation
 Effective Leadership
 Core technologies
 Best employees
 Knowledge –sharing
 Satisfied Suppliers
Sony is maintaining status with their unique innovation in the field of digital electronics. These
key factors are helping Sony. For take up challenges and fulfill all the needs of customers
(Salesforce, 2018).

Information Technology and Innovations 5
Internal and external factors impacts
Sony is developing different products based on innovations from their research and development
labs. It is an impact on the current business of the Sony as well as they makes their images in
front of the world. It is also increasing their business all over the world.
Hewlett-Packard
Hewlett-Packard (HP) has a major impact on the technological innovations. It is first and unique
in the field of innovations.
Background information
HP introduced the first reliable and go-anywhere computer HP2116A in 1966. HP is having their
own lab for research development, which is known as HP labs. HP is inventor of light-emitting
diode (LED), which is used for the traffic lights and indicator lights. HP invented atomic clocks,
which is used for communication of airplane collision and space shuttles operating (Scott, 2012).
Successful factors
HP increases their business in 1968, with their new product, which is a programmable scientific
desktop calculator. It was 10 time faster as compare to other machines. HP introduced Reduced
Instruction Set Computing (RISC) architecture, which provides faster execution of programs. HP
has a big role in the field of printers. Digital Data Storage (DDS) is the first drive for backup
formats. The HP also invents color desktop printer in 1991 (Sen, 2014).
Internal and external factors impacts
HP is not a new in this field, but it is necessary for making their business at new heights from
their innovations. HP uses their employees and research development departments for
innovations in different fields.
Panasonic
Panasonic is an icon in the field of digital technologies. This company is completing 100 years in
the field of innovation in 2018. Latest products are Visual Sort Assist and Automated Guided
Vehicle smart robots. These are based on the RFID technology and helpful in transportation
facility (Pullan, 2018).

Information Technology and Innovations 6
Background information
In 2017, Panasonic Business has created many innovations at Manufacturing Technology Centre
(MTC). All inventions are helpful for business process, such as transportation, logistics, supply
chain business, and utilities.
Successful factors
These are some innovations from the MTC:
Intelligent Security System: it provides age and gender video analytics with wireless video
distribution system.
Intelligent warehouse solution: it is beneficial for securing logistics business with the help of
barcode scanning and security system for tracking packages.
Vital Sensing Technology: it is useful for transportation purpose. It detects the person and
provides details about their help to the server, so control center take action for that particular
person.
Fleet Management system: it is so beneficial for traffic management and counting number of
parcel in logistics business (reealwire, 2017).
In the field of electronics industry, Panasonic is having great role for providing innovation to
reducing the work, and work is done smartly with full security. Designers are continuously
working on the advancement in electronics and communication field. According to needs of
industry, they invent new softwares and technologies for reducing human efforts (Busetto, 2018).
Internal and external factors impacts
Panasonic is a brand in the field of electronics industry based on their innovations, which are
created with the help of information technology in their R&D cells. It is a best way to achieve
their goals with the help of innovations. They used customer’s feedbacks for innovations.
Hitachi
Hitachi is having own research and development department. They are used information
technology for their social research programmes. They are collaborating with more than 14

Information Technology and Innovations 7
universities in japan and more than 50 universities in whole world for research and development
in the field of science and technologies (Stair & Reynolds, 2013).
Background information
Hitachi is working in the field of transportation systems, data centers, power systems,
construction equipment, and much more. Hitachi is working in the field of research and
development with the theme of social innovation. They are used cloud computing and data
centers for research and development. Information Systems are helping them for social
researches, such as smart-grid technology (HITACHI, 2018).
Successful factors
Hitachi is also introduces many testing tools in the field of medical sciences. There are so many
issues in social life, which are required innovations for solving them. Innovation are solving
problem as well as it reduces cost and time in all those problem facing by a person (Swar, et al.,
2012).
Innovations are usable as an effort for getting success in business. There are many ways to
manage business, but using right approach business get successful. Innovations are helpful for
reducing problems in many things, such as products, service, and operations. It is also provide a
good decision making for business using design-thinking approach (Xie, et al., 2018). All these
companies are having different aim for innovations based on the products and services.
Information technology is base of all the researches as so many data is required for research than
data centers are used for that information. There are so many hurdles in the field of research and
development, still innovations are continues in the market.
Creating a value in market based on the innovations and new concepts of the organization. In
case of IT industries, so many innovations are created with the help of Information systems, such
as ERP, SAP, and many more. In transportation field, the help of Information Technology
invents so many innovations.
Internal and external factors impacts
Hitachi is broadly working for the social innovations, which are directly helps people in their
daily life processes. It is a different way for making their business from these types of

Information Technology and Innovations 8
innovation. It is a way to keep them in a list of innovators. They are used proper information
technologies for the innovations in their research.
Recommendation
In present era, information technology spread everywhere and all the things are connected with
each other. Innovations are required thing for growth of a business. First thing is required for the
organization is best employees for innovations. Most of the companies are having a great status
because of their innovations. There are so many things required to fulfill the needs of customers.
Many innovations are based on theme of social innovations, such as medical science, education,
appliances, and transportation. Human resources department is manage all polices for the
employees and hire best employees for the organization. Innovative people are always having
great thinking and understanding. Problem-solving approach is best way to create new ideas for
solving a problem, which may be related to common problem.
It is recommended for the all-innovative organizations that, they work on the social innovations
for avoiding future problems, such as global warming. There are some innovations, which are
used for advancement in the technologies. They are invented for more efficiency of previous
product. Therefore, innovations are must useful for social or commercial purposes for humanity.
Innovation and business are interlinked for development. Employees are providing their best for
organization and organization is doing same thing for employees. So human resource department
is always tried to make their employee satisfied with their payment and incentives. There are few
key concepts of management of employees, which makes a huge growth of an organization.
Political scenarios are also helpful for the innovations in any company. There are so many issues
in the field of information technology field for innovations. Governments are supporting these
types of organizations for innovations. It is based on the supporting system of countries for
innovations. There are so many regions in whole world, which are always supported by political
parties for innovations. They also provide funds for innovations for social innovations.

Information Technology and Innovations 9
Conclusion
It is concluded form the previous parts of this report that, IS/IT is having a key role for
innovations. It is basic need of innovations in now a day. It is a process for upgrading a system
of an organization. Innovations are providing a face of an organization. There are few things
required for organization growth, and one of them is innovation. Innovations are backbone of a
business process. Business model is having a huge role of research and development department
for innovations, although it takes too much cost for maintaining. However, it is necessary for
fulfill the customer’s needs. Many organizations are having their virtue, because of their
innovations. Information technology is providing an environment for innovations. Because of
resources, anyone can innovate any new idea for innovation. Sony, Panasonic, HP, and Hitachi
are the most innovative companies in the field of digital electronics companies. They work for
social, commercial, and career oriented theme based innovations.
Finally, it is concluded that Information systems are helpful for innovation, because tools and
data are required for innovation. It is also necessary because data about the problem is very
necessary for innovation.

Information Technology and Innovations 10
References
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Drucker, P., 2014. Innovation and entrepreneurship. 1 ed. London: Routledge.
HITACHI, 2018. Open innovation. [Online]
Available at: http://www.hitachi.com/rd/open/index.html
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INC, 2018. Management Information Systems (MIS). [Online]
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innovation
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Information Technology and Innovations 11
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