IT Management Issues in Bid Taxi: Case Study and Recommendations

This report discusses the case study of Bid Taxi, a technology-oriented taxi service. It explains the business operations of Bid Taxi and provides three recommendations for its betterment. The report also suggests two additional recommendations to improve the overall business operations of Bid Taxi.

Running head: IT MANAGEMENT ISSUES
IT Management Issues
Name of the Student
Name of the University
Author’s Note:

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Task 1
Introduction
The successful utilization of any computer, networking devices, system storage and
all other physical devices, processes as well as infrastructures is known as an information
technology or IT in simple (Holtshouse, 2013). This type of utilization is solely done for the
purpose for creating, processing, exchanging, securing and even storing or manipulating the
information or data of each and every form. This information technology is eventually
utilized within the context of the operations related to enterprise that is opposed to the
technologies of either entertainment or personal. This commercial utilization of the
information technology solely encounters both of the telephony as well as computer
technology. Bid Taxi is one of the most popular taxi services in the world that has
incorporated information technology or information system within it (Van Der Aalst, La Rosa
& Santoro, 2016). It helps the passengers to use the taxi service explicitly and exclusively.
The following report has eventually focused on the popular case study of Bid Taxi.
The safest as well as the technology oriented taxi service; Bid Taxi is used by several
passengers and users and therefore can be termed as the most popular taxi services. This
report has also focused on the various important and significant business operations of this
particular taxi service. For the better improvement of the business, three important
recommendations are also provided here. These recommendations are expected to bring more
success and popularity in the business of Bid Taxi.

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Discussion
Case Study
Bid Taxi is one of the most popular and significant taxi services in the world.
Transportation system is the most important and significant need for the public in the current
days (Bloom et al., 2014). They are utilized by various passengers or individuals for
successfully travelling through public vehicle. Taxi service is one of them. The several
advantages of this taxi service mainly include community’s facilities and fuel efficiency.
Moreover, these taxi services are extremely cost effective and do not take up much cost or
expenses of the people. This taxi service even frees up the time as well as attention and thus
is utilized by all. Furthermore, this taxi services are available all the time and the customer
can travel anywhere with this. Bid Taxi is one of the taxi services that are used by various
public and are even considered as the most safest mode of transportation. However, this
particular taxi service is not like the other taxi services. Bid Taxi does its work in a different
manner and they use the unique facility of bidding (Laudon & Laudon, 2015). The customers
are not picked up and finally dropped off after taking money. Rather the customers are
provided with the facility to select their drivers. This particular taxi service has two formats
present, each one for a driver and for the customer. Both of the driver and the customer in the
beginning have to register themselves in the application of Bid Taxi. Once, the process of
registration is over, both of the customer and the driver will be provided with a specific
profile in the account. The driver and the customer will be checking each and every detail of
each other in this format (Sennewald & Baillie, 2015). At first, the customer would be
providing all the details of the journey and once these details are given, the drivers who are
nearby and who are comfortable and suitable to the journey get the notification. After getting
this notification, the driver starts bidding for the journey cost. The drivers would be unknown
to each other’s bid and thus, they eventually start bidding for the next ten minutes (Lloyd,

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2017). An estimated cost of the journey is provided to both to the format of the customer and
the driver. The estimated time of journey is also given with this. The customers would then
select any one of the driver as per their choice and would even have the facility to choose for
their price. The moment the customer clicks on the confirm button of the journey, the price as
well as the driver of that journey is booked. The driver does not get the choice of the
selection of the customers. If the customer has booked him, he is bound to take up that
journey. It is affordable and is taken by all passengers.
Business Operations
There are various business operations in the taxi service of Bid Taxi. The various
business operations are given below:
i) Cab Booking: The first business operation of Bid Taxi is the booking process. The
customers could easily book the taxis without any problem. This booking of taxis is done
even without the smart phones. Website booking is available, which is not available in other
cab services (Bilbao-Osorio, Dutta & Lanvin, 2013). Moreover, this cab booking is extremely
easier and thus could be executed by anybody even without the knowledge of technology.
Bidding facility is available here and all the drivers bid for their journeys. The customers get
to see the real time responses of the drivers. The moment they click on the “confirm booking”
option, the price of the journey is booked and cannot be altered.
ii) Presence of Tools: The next fundamental operation of business in Bid Taxi is the
presence of the several tools for both the customer and the driver. These tools are utilized for
both of them to check for the specific journey details like estimated time, estimated cost,
picking up location and the drop location (Pinto, 2015). Furthermore, the customer as well as
the driver’s details could also be viewed with these. GPS tracker is present for the purpose of
tracking of the journey.

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iii) Verification of ID cards: The next business operation of Bid Taxi is the
verification of identity cards. The driver and the customer have to provide valid identity cards
before starting of their journeys. This helps in the successful reduction of forged cases.
iv) Easy Payment: The entire payment scenario is very simple and can be done easily
(Zhao et al., 2013). All types of payments are possible like credit cards, debit cards, cash and
even Osko card payments.
These business operations are extremely unique and thus could be easily executed by
both the driver and the customer. The presence of information technology makes the business
operations extremely popular and trustworthy.
Three Recommendations
There are three specific suggestions or recommendations for the betterment of the
business operations of Bid Taxi. These three recommendations are given below:
i) Improvement in Quality: The first recommendation to Bid Taxi is the advancement
and enhancement in overall quality of the taxi service. They should improve the quality of
driving by undertaking professional drivers. Inexperience drivers should not be at all be
entertained.
ii) Separate and Better Services for Aged Customers: The next recommendation is to
incorporate separate and better services for the old passengers. Medical kits and drinking
water should be provided to the old customers as soon as they get into the car for journey.
Moreover, a continuous taxi service should be available for these old people.
iii) Wi-Fi Connection: The third recommendation is to incorporate internet
connection within the taxi (Schaper et al., 2014). The phones that the customers are carrying
should be having internet connection so that they can track their journey properly.

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These recommendations are extremely important for the Bid Taxi cab service as they
are supposed to bring various innovative changes and betterment for the business.
Conclusion
Therefore, from the above discussion, it can be concluded that the flourishing use of
all kinds of networking services, computer, storage of system and any other physical devices,
procedures as well as infrastructures can be termed as an IT or information technology. This
specific kind of use of the computers is eventually done for the sole purpose of creation,
processing, exchange, securing as well as storage or manipulation of the data or information
in each and every form. This IT or information technology is ultimately used in the exclusive
context of all operations that are related to the enterprise and is opposed to all technologies of
either personal or entertainment. This commercial utilization of the information technology
solely encounters both of the telephony as well as computer technology. Bid Taxi is one of
the most popular taxi services in the world that has incorporated information technology or
information system within it. It helps the passengers to use the taxi service explicitly and
exclusively. The above report has properly explained about the famous case study of Bid
Taxi cab services. The safest as well as the technology oriented taxi service; Bid Taxi is used
by several passengers and users and therefore can be termed as the most popular taxi services.
This report has also focused on the various important and significant business operations of
this particular taxi service. For the better improvement of the business, three important
recommendations are also provided here. These recommendations are supposed to bring out
more success as well as popularity within the organization of Bid Taxi cab services.
Furthermore, the recommendations should be implemented within the business as soon as
possible.

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Task 2
The taxi service of Bid Taxi is a popular advancement within the public transportation
in the world. Bid Taxi is completely separate from all other taxi services. The customers do
not have to find for any cabs on road and have to wait for much time. They simply book their
taxis with an application (Heizer, 2016). Website booking is also available in Bid Taxi if the
customer is not carrying a smart phone. The customers enter the data of their journey in the
application. The details mainly contain the date and the time of journey, estimated cost of
journey, estimated time to reach the destination, the picking up location and the destination of
the journey. The most unique feature that is present within the application of Bid Taxi is that
it does not follow the same rule as the other taxi services. Rather, they utilize the bidding
feature in their taxi service. When the customer enters the details of his journey, a notification
reaches to each and every available driver. The traditional checking of rates that depend on
the distance of time of journey is discarded here. There are no previously fixed rates and it is
completely dependent on the instant journey time and distance (Al-Mamary, Shamsuddin &
Abdul Hamid, 2013). The drivers bid for ten minutes of the details entry and keep on bidding
until and unless the customer confirms the booking. This confirmation is extremely
important, since it books the cost of the journey and under no circumstances, this cost is
changed. This has helped to reduce the sudden demand of high cost after the journey that the
driver often claims from their customers. The Global Positioning Service or the GPS service
is present in both the phones of driver and customer and thus they can track the entire journey
as their wish.
Although this taxi service has various benefits, two more suggestions can improve the
overall business operations of Bid Taxi and make them better (Jacobs, Chase & Lummus,
2014). These two suggestions are as follows:

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i) Safety as well as Security Measures: The most relevant suggestion that is to be
implemented is the safety and security measures. The most important safety and security
measure is the secured driving. For this purpose, the drivers should be trained properly. A
special training should be conducted for fifteen days before any driver starts driving (Galliers
& Leidner, 2014). This training period should be properly utilized for the drivers and they
can learn every little thing related to driving. Moreover, they will also have to learn how to
deal with distractions and become successful professionals. Basic motor skills should also be
learned by them so that there is less chance of accidents in the journey. This suggestion will
definitely bring out some of the secured drivers and secured driving.
ii) Online Tracking: The second significant suggestion to the taxi service of Bid Taxi
is the presence of online tracker in every car (Schwalbe, 2015). All the cars should have an
online tracker within it and thus this would be reducing the cases of forged driving.
Moreover, the safety of the passengers and the drivers will also be maintained by this
particular suggestion.

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References
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