Assignment | IT on Business

MARKETING 1
DIGITAL MARKETING
Name
Institutional Affiliation
Date

MARKETING
2
Company overview and ovp
Priceline Pharmacy is a big producer and retailer of hair, skin care, hair care as well as health care
goods. Priceline company operates its pharmaceutical products under the Priceline Pharmacy
trademark. There are currently over 330 Priceline stores throughout Australia.
The has a well laid plan to capture the digital era shoppers who are mainly shopping for products
online. Priceline has established website which also doubles as an online shop. The Priceline
Pharmacy has also developed a detailed mobile App which can be used by shoppers a prescription
as well as mobile dispensary. The company further connect with customers through online social
platform such as twitter and Facebook, which acts as customer care center where clients can reach
out to the company and ask any question related to the company and its products or services.
Company Website Online-Shop Twitter Facebook YouTube Mobile
app
Praceline
Pharmacy 24k Followers Followers
Priceline Social Media promotion
Beauty company such as Priceline such as requires to be customers attentive and feedback
driven to succeed. With consumers increasingly dependent upon the referrals and views of their
associates and colleagues, promoting your beauty products in manner which will let them be

MARKETING
3
recommended to other people is very important market. The beauty marketplace is in an era of
intense revolution as majority of companies mix consumer feedback in the creation design process.
And as much as they do this they further needs marketing in order to put their products in front of
customers where they can easily be identified and picked.
The researcher applied POEM model, (Paid, Owned, Earned, Media)Detailed
examination of Praceline’s online media clearily indicated that the company gain visitors
through. (Chaffey & Ellis-Chadwick, 2015)
• Paid media means carried out is normally through Google Ads which has allowed
the company to rank higher on the search engine.
https://www.googleadservices.com/pagead/aclk?sa=L&ai
• Owned media,the company has a strong marketing strategy which involves
promoting of its products on its websites, mobile apps as well as social media ;
• Earned media of Priceline firm is not accessible on the platform.
Priceline’s online platforms
Media Priceline Channels
Paid Google Advertisements, Facebook and twitter ads
Owned Website; Mobile app, Facebook; Twitter
Earned The visitors are gained organically through referrals on social media