Retail Reward Programs: What’s the Price of Loyalty?

Running head: IT PROFESSION AND ETHICS
Retail Reward Programs: What’s the Price of Loyalty?
Name of the Student
Name of the University
Author’s Note:

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IT PROFESSION AND ETHICS
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1 Definition of Privacy, Digital Privacy and Description of Digital Privacy in Australia..2
2.2 Issues of Concern raised around Digital Materials..........................................................3
2.3 Options for considering ensuring Digital Privacy............................................................3
2.4 Measures for ensuring Users protected on Platforms like Facebook, Google and iCloud
................................................................................................................................................4
2.5 Requirement of Same Level of Privacy and More Vulnerable People............................5
2.6 Legislators for passing New Laws to Protect Privacy with New Technologies and
Products for Collecting Information......................................................................................5
2.7 Individuals bearing Responsibility of Protecting Own Privacy and most People
understanding Method in which Information is being accessed............................................5
2.8 Discussion of Functional Comparison within Current Privacy Law in the European
Union and in the Australia.....................................................................................................6
3. Conclusion..............................................................................................................................6
References..................................................................................................................................8

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IT PROFESSION AND ETHICS
1. Introduction
Ethics is required for systemization, defending as well as recommendation of concepts
of correct and incorrect. It comprises of moral codes, which is required for guiding individual
choices or behaviours throughout the professional life (Xu et al., 2014). The entire idea of
moral philosophy extends beyond an individual for including right for society and
community. Digital privacy is one of the most significant requirement within an organization.
The following report outlines a brief discussion on importance of digital privacy after
considering the case study of retail reward programs and two distinctive case studies of
online privacy with relevant details.
2. Discussion
2.1 Definition of Privacy, Digital Privacy and Description of Digital Privacy in Australia
Privacy could be defined as the core capacity of any specific group or even an
individual for secluding themselves or any specific information regarding themselves, hence
expressing themselves selectively (Zhang, 2018). There are four distinctive types of privacy,
which include intrusion of solitude, false light, publicly disclosing private facts and
appropriating name or likeness.
Digital privacy is being utilized in contexts, which promote advocacy on the behalf of
consumer and individual privacy rights within digitalized spheres and it is majorly utilized in
opposition to the respective business practices. Digital privacy ensures that data is not
exposed and organization is not lacking data privacy.
Australia has always focused on digital privacy laws and has ensured that invasion of
privacy is not allowed under any circumstances (Cao et al., 2014). They are protecting
privacy in limited ways by the Australian common law as well as a range of territorial, state
and commonwealth laws or any administrative arrangement.