Issues of Digital Privacy and Strategies for Ensuring Digital Privacy

Running head: IT PROFESSION AND ETHICS
IT PROFESSION AND ETHICS
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1IT PROFESSION AND ETHICS
Issues of digital privacy:
Privacy in digital framework has become an important point of discussion, as it is associated
with personal privacy as well. Hence, it is important to recognize discussion on digital
privacy and offer insight into this topic with effective strategies to enhance digital privacy for
ensuring effective application of digital technology (Filkins et al., 2016). While talking about
digital privacy, it is important to note that in order to steal sensitive information that is
associated with privacy, it does not require others to have physical access to information, as it
is available online (Zyskind & Nathan, 2015). Hackers or cyber-criminals just require
sophisticated methods for exploiting database where this information is available. However,
the interesting thing to note here is that, most of the time owner of the data does not have
information that there privacy is being comprised and this makes this even more significant
than traditional notion of privacy.
Digitization of document provides access to various information in a single place, which
often encourages for piracy of information. As people have access to document easily, they
often tends to steal it without concern of the owner of the original document. This is a
significant issue associated with the digital document.
There are various options available for ensuring digital privacy. However, it is important to
consider those options that are simple, yet effective so that majority of the people are able to
apply these measures. One of the possible measures are to create password for each digital
document, digital devices to make it difficult to access them without proper authentication
(Friedewald & Pohoryles, 2016). Secondly, while searching information online it is important
to switch between search engines as these search engines keep track of information to keep
track of what users have searched online to show ads. Hence, it is recommended to consider
different search engines. When certain services or vendors ask for information, it is required

2IT PROFESSION AND ETHICS
to properly understand why that information are needed and they should not share their
information if they do not understand the purpose of the information collection. This is a
significant measure to ensure proper control on digital information and digital privacy as well
(Schmidt & Cohen, 2015). However, it is seen that if users are not aware enough to apply
necessary measures to ensure their digital privacy, it is difficult to protect their privacy on the
digital platform.
When discussing about digital revolution, it is important to recognise that this revolution
would not have been possible without access to millions of information that is served through
search engine via internet and one company that has established itself as the pioneer is none
other than goggle. Apart from search engine, it also various services such as video streaming
platform youtube, mail service Gmail, google drive for cloud service. Now in order to access
all of these services only one account is required and this is done to make the service most
consistent, convenient, and easy to organize (Marriott, Williams & Dwivedi, 2017). However
thus has various security challenges and that is access to all of these service requires
knowledge about only username and password, which is often accessed by hackers for illegal
access to personal information (Kumar et al., 2019). In order to protect themselves on google,
users are suggested to make username and password in such a way that it is hard to guess and
not easily exploitable. Along with that, two-phase verification is recommended, as it will alert
users if anyone tries to access their account through wrong password and it will notify users if
attempt is made to change password by anyone, even if it is by the users themselves for
ensuring enhanced protection of digital data associated with that particular account.
New services are being brought to the market, which is application of advance computing and
intelligence. For example, Application of machine learning and artificial intelligence has
brings some innovative products in the market. Machine learning collects information about
people through tracking of mobile data such as information regarding online purchase,