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Evaluating the Effectiveness of Unified Communication Systems for Flydubai

   

Added on  2019-09-19

13 Pages2871 Words221 Views
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Running Head: IT Strategy IssueIT STRATEGY ISSUE INFLYDUBAI[Document subtitle]
Evaluating the Effectiveness of Unified Communication Systems for Flydubai_1

IT Strategy Issue1Table of ContentsIntroduction......................................................................................................................................1Information Technology Strategy Model of Flydubai.....................................................................1Goals behind Information Technology Alignment..........................................................................3How Information Technology Alignment provide Competitive Advantage...................................5Weaknesses of Current Information Technology Model of Flydubai.............................................6Recommendations............................................................................................................................8Conclusion.......................................................................................................................................8References........................................................................................................................................9
Evaluating the Effectiveness of Unified Communication Systems for Flydubai_2

IT Strategy Issue2IntroductionFlydubai is an Aviation organization of Dubai. It is a government owned organization whose headquarter is situated in Terminal 2 of Dubai International Airport. In this paper, we will study the IT strategic issue faced by the organization. Apart of this, we will also study about the strategic project of the organization that it had executed to solve its strategic issue. Flydubai is operating in the more than 95 destinations. It is mainly serving the Europe, Africa, Middle East, and Asia from Dubai. It was established during 2008 by the government of Dubai.Strategic Issue or ProblemFlydubai has been receiving a large volume of inquiries to its customer center. Due to a large number of customer inquiries, the organization faces the problem of severe disruption. This caused heavy loss to the organization. Delay in sharing information makes them disappoint, and they don't want to travel further by using Flydubai services. This not only reduces the profitability but also influences the competitive advantage of the organization in its potential market. To resolve this problem, Flydubai decides to implement IP communication system. With the help of IP communication system the organization can significantly resolve its customer quarries and can manage the overall system in an effective manner.Information Technology Strategy Model of FlydubaiFlydubai mainly uses unified communication strategy model to integrate, voice, record, and manage its passenger record. Generally, it is considered that unified model is an intelligent network but the organization fails in using it appropriately. Unified communication technology covers a wide range of technologies. With the help of Unified communication technology the
Evaluating the Effectiveness of Unified Communication Systems for Flydubai_3

IT Strategy Issue3organization effectively manage communication with its target customers and passengers (Baxter2013). It brings various benefits for the organization such as:Reduce cost of networksImprove security of transportationBring new sources of revenueBut, apart from these benefits, it brings a lot of problems for an organization such as the poor system of passenger record management. Due to such problems the organization loses its market reputation and image in the mind of customers. This IT strategy model is used by Flydubai to control and manage its day to day operations. On the other hand, Flydubai also uses it to integrate its different communication channels, systems, networks, and IT business applications. With the help of unified communication system, the organization connects information and teams with its comprehensive and collaborative experiences (Davenport, 2013). Furthermore, it can be said that if unified communication system boost productivity, it also brings various problem for an organization. Today due to unified communication system the organization not able to manage its passenger queries.Flydubai is facing strong competition from LATAM Airlines which is generally known as LAN Airlines. LAN Airlines capture a large share of Aviation industry due to its competitive strategy and strong information tool. LAN Airlines mainly use IBM information management system to proceed and record their day to day transactions. This helps it to manage the data effectively and solve customer query on a timely basis. IBM management system is considered as a joint hierarchical database with a large number of transaction processing capabilities. It can be said that the information technology system utilizes by both the organizations have a great difference.The unified communication system has all such features which an organization requires to gain
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