Introduction to Information Technology in Travel Industry

This report discusses the use of Information Technology in the travel industry, with a focus on TUI Travel Plc. It covers different types of application software used by the business, ethical and social issues faced by the company, different types of networking technologies, the impact of Artificial Intelligence on business operations, and the stages of software development. The report also includes an analysis and discussion of the topics covered.

INTRODUCTION TO
INFORMATION
TECHNOLOGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Literature review..............................................................................................................................3
1. Different types of application software used by travel industry.............................................3
2. Explained Ethical and social issues are increasingly becoming important in the digital
world...........................................................................................................................................4
3 Different types of networking technologies.............................................................................4
4 Discuss the impact of Artificial Intelligence in enhancing the business operations,...............5
5 Presenting stages of software development.............................................................................5
Analysis and discussion...................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In this digital era, companies use range of tools and techniques which in turn helps to
improve the business performance and engage customer for a long term. Also, the current study
will help to gain a better understanding regarding IT and their use in travel industry. For that,
TUI Travel Plc will be chosen which one of the top British Leisure companies who provide best
tour packages for the company. Also, the report will determine different application software
used by the business and various ethical as well as social issues faced by the company during the
digital age. Further, report will describe different types of networking technologies are also used
by the company and impact of artificial intelligence for raise business performance. Lastly, study
will explain different stage o software development life cycle.
MAIN BODY
Literature review
1. Different types of application software used by travel industry
As per the view of Bogner and et.al., (2019) with the changing era, each industry focuses
upon IT sector and this in turn causes direct impact over the business. Similarly, travel industry
is also uses range of software for booking purpose and meets the need of customers. As there are
wide variety of software available and each company uses the same according to their need.
Hendarman and Cantner (2018) reflected their views and stated that Galileo is a best software
application system that is owned for computer reservation system, however it is used by airlines
for increasing their booking and meet the demand of customers.
In addition to this, Travel Agency Software is application software that help travel
companies to manage bookings, package customization. Argal and et.al., (2018) shared their
views and stated that with the help of this tool, company increases the sales and finances to
increasing bookings. Sadath, Karim and Gill (2018) explained that Rezdy is cloud based B2B
solutions which help tour operators to sell their product online or by using multiple distribution
networks. This in turn also provide different facilities to the customers which include payment,
billing with a reasonable discount.
Perelygina, Kucukusta and Law (2022) critically evaluated that Travel work is another
best software which is used by top tour operators in order to keep update their new services. In

this, company mainly secure their data which entails that their data is secured and cannot be
shared by third person. Along with this, it helps to increase the customers demand.
2. Explained Ethical and social issues are increasingly becoming important in the digital world.
Information technology are very common for the society and all the sectors are depended
on the IT. According to Chege and Wang, (2020) it has been analyzed that there are some
of the ethical and social issues which are becoming important in the digital world. On the
basis of digitization every aspect of life connected with information technology such as
internet, advertisement and marketing purpose of organization etc. Some of the ethical
issues are related to the benefits for the customer so that it helps to greater access to
convenience and information such as students are habitual for internet searching in order to
getting educational knowledge. There are so many organizations which are using robotics
that are very common and it helps to attract the customer and help to do the easy work. The
social issues are related urbanization and provide employment. Urbanization is related to
people are adopting more newer technologies which are help to solve their daily life
problem, women are using internet for seeing videos for cooking and getting general
knowledge. Along with this, digital technologies are help to provide employment to the
people such as online marketing, creating social media content, SEO (search Engine
optimization) etc.
3 Different types of networking technologies
Wei and et.al., (2022) shared that Personal Area Network is the most common type off
network technology which is used by small business and also revolve around one person in a
single building. This is also used in residential areas in order to connect one device from another.
Wang and Wang (2022) investigated in their study that Local Area Network is second type of
network where computers connect at short distance i.e. between group of two or three building in
order to share the information.
The third type of network Metropolitan Area network which is more larger than LAN
because it is used in geographic areas. This is mainly used where business or ownership is
handled by single person. On the other side, Yan, Zhang and Liu (2022) shared their views
that Wide area Network is a forth type of network technology which help in connecting
computer together at longer physical distance. This network is mainly used to connect large
network in order to make effective communication between the people who are miles apart.

4 Discuss the impact of Artificial Intelligence in enhancing the business operations,
Artificial intelligence (AI) encompasses the demonstration with the help of machines that are
opposed with the natural intelligence that displayed in animals and humans. In the simple
words, it is the combination of science and computer that robust the datasets that are helps to
solve the problem. According to Chouki, Okar and Chroqui, (2022) there is a positive impact
of AI by providing 24/7 availability with the helps of machines that are not require any break
and refreshments like human being. Also, it can be worked very longs without tired and
distracted by others and the results provided by AI are 100 % accurate and constant that can
not be expected by human being. Feldman, Buchalter and Hayes, (2018) stated that there are
some of the negative impacts that can be faced by the organization such as there are high cost
requires for installation services of machines which are not possible for people that easy to
buy that kind of services. The original creativity is less as compared to human because there
is no mental intelligence for the machines. Further, AI has the capacity of handling the
repetitive jobs without bored, that are help to provide same level of productivity by same
work also human is getting bored with same work that is why it impacted the productivity of
the organization.
5 Presenting stages of software development
As illustrated by Honest, (2019) software development is usually a long and time-consuming
process that contributes in developing the right type of software for the application. Along with
this, the process is mainly used by project manager and data analyst to outline, design, test and
develop the data. Moreover, system development life cycle or SLDC is generally a project
engagement model that describe different stages that are essential for developing the initial ideas
or conception all the way to deployment and later maintenance. Furthermore, Rao, Kumar and
Reddy, (2018) has explained the seven stage of software development. The first stage is known
as planning stage that includes the phase in which developer will implement the ideas for the
upcoming project. It helps in determining the problems and the scope of any existing system and
define the objectives of the new system. Along with this, the effective planning helps in
identifying the overcritical issues and helps in finding the right solution. In addition to this, it
contributes in building an appropriate budget for the resources that are essential for the plan.
Moreover, it helps in planning the appropriate time schedule so that task is completed in the
limited frame of time. According to Padmanabhan and Sharma, (2019) the second stage is

known as analysis that means gathering important information from various sources that is
required for new system and determines the first idea for prototypes. In this step, developers
define any prototype system requirement and evaluate alternative to existing prototypes. In this
developer also conduct the research so to determine the needs of end users. Along with this, the
fourth stage is consisted of design and it is very important for the main developer stage. In this
step, developer will firsts outline the details for the application as well as define the specific
aspects such as user interface, system interfaces, network and data bases. Furthermore, the
development stage is known as fifth step in this developer actual writes the code and build the
application according to the earlier design document and the plan that has been outline. All the
planning will be implemented at this step to implement the application. In this step developer
will use the coding style that has been given by the organization or utilize different tool likewise
compilers and interpreters. The programming language include staple such as C++ or PHP.
Along with this, mere building software is not the end of the plan rather the sixth step is to test to
identify if there is any bug that will create issues to the user or negatively affect the application at
any point. In addition to this, the developer will go through software with fine tooth comb in
order to defects bug. So that it can fix it is very important test the software before launching.
Analysis and discussion
As per the information by the company’s website, it has been analysed that TUI uses
TIBCO Spotfire where different offerings are posted by the company to let people know about
the new offers. In this, TUI also analyse competitor pricing and then immediately change the
strategy by analysing market trend. This helps a business to improve the business performance
and also increase the profit margin of a firm as well (TUI software, 2020). With the help of this
software, company can extract the information in easier manner and with fast and slick
performance it determine the competitor’s performance as well. On contrary side, the installation
charges for the company is higher and that is why most if the small firm do not uses the same.
On the other side, Travel Work also used by the TUI in order to manage the data so that
third party cannot be misused the same. Also, with the help of this software, company manage
the inventory and minimize the negative impact within the business performance. Through this,
sales of a business also improve and performance can be tracked over different years.

In context to organization it has been analysed that there is importance of using robotic
technology for the purpose of serving food to the customer in restaurants. It helps to attract
customer and there is no chance of mistake done by robots. Also, robot assistant is helping the
customer by providing all the related information to the client as well as played the role as guide
these types of ethical issues are important for the society (Tan and Hu, 2019). Moreover, another
ethical issue is related to digital advertisement that are necessary for travel industry for the
purpose of attracting customer by sharing all the related information of the services provided by
TUI travel Plc. There are different types services that are shared on the Instagram, Facebook,
website etc. Customer are likely to share their day-to-day activities with the help sharing photos
with families and friends so that it helps to attract general public. Further, the social issues
related to online marketing are helped the customer by providing them discounts and offers for
the tour package. Also, entity put all the business information for the potential customers that are
helps to execute brilliantly. The organic traffic to the website is help to attract customers as well
as selected keywords are providing all the related information.
Networking technologies are help to connect the hardware (computer) in the offices of
TUI travel Plc. This is the wired connection that are help to link with the outreach other in order
to using the LAN to theories of peripherical devices as the printers etc. (Holzinger, Zatloukal and
Müller, 2019). Travel and tour sector is very large so that there are different services are help to
build the connection for creating the link on the basis of there are all the computer devices are
work together. So that it can be helpful for getting the proper information about customer
services that are provided by the origination. Also, the wide area network is helping the company
for connecting all the system with the support of physical distance in order to provide large
network so that employees get connected to each other and it is also help to maintain the
effective communication for making the digital services better with reference to cover large
geographical areas in the seconds. It provides all the information related to customer as well as
them maintain the business from the long distance (He, Zhou and Zhang, 2019). Further,
employees are using the network for sharing their data so that it can be help for further process.
On the other hand, the drawback of networks are related to high cost of services and need
specific team which can be performed all the functions.
For the organization purpose TUI travel Plc. has been analyzed that travel and tourism
industry are using AI in order to personalized the trip planning that re help to provide adequate

information to the users of smartphone and system related to google maps, booking for tickets
related to flights, hotel, services, food etc. In all the sector there are necessary to use AI for
providing all the related information to the customer (Ducharlet and Miloudi, 2020). That are
provide better experience to the customer so that they can focus on the travelling and having fun.
There is positive impact for the organization and there are 24/7 services provided to the people as
well as organization that are helps to maintain constant relation with people by getting
information such as google maps, nearby places for travelling etc. are ajar keywords that are
using by customers. The data processing and analysis are very helpful for the travel agencies in
order to find the preference the customer so that they can show the results accordingly. Further,
the productivity of cited organization increases on the basis of constant results that can be
provided by the artificial intelligence (Popesku, 2019). It has been analyzed that there are 60% of
AI are used in this travel company and it is played important role for the purpose of reforming
the tourism industry.
CONCLUSION
From the above report it has been analysed that information the digital workstation
technology is played important role in today’s world by providing succeed. Also, at the time of
pandemic there are different types of services are help to increases the productivity of the
organisation. The report discussed different types of application software which are used in the
business also there are explained the ethical and social issues which are increasing in the digital
world on the basis of remote assistance, other technologies used by the TUI travel Plc. Moreover,
there are differentiate the networking technologies with the support of literature review and
major types are LAN, wide network etc. Further, discussed the major impact of artificial
intelligence which are enhancing the operation of business on the basis of 24/7 services, accurate
results provided. Lastly, explained about the different stages of software development life cycle

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Online
TUI software. 2020. [Online]. Available through: < https://www.tibco.com/customers/tui-group
>.