Impact of Covid-19 on Italian Tourism: A Dissertation Study

BSc (Hons) Business Management Top up
BMP6001 Dissertation
Italian tourism and pandemic
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Table of Contents
Abstract 4
Acknowledgement 5
Chapter 1: Introduction 6-7
1.1 Background/Context of the Research 6
1.4 Research Questions 7
1.5 Research Aims and Objectives 7
Chapter 2: Literature Review 7-12
2.1 Introduction of Literature Review 7
2.2 Main body with heading and sub-headings 7-12
2.3 Conclusion of Literature Review 12
Chapter 3: Methodology 12-17
3.1 Research Process 12
3.2 Research Approach 13
3.3 Research Strategy 13
3.4 Research Methodology and Tools 13
3.6 Sampling Approach 14
3.6 Ethical Implications 17
Chapter 4: Findings (Data Presentation) 17-33
Chapter 5: Discussion (Data Interpretation) 34-35
Chapter 6: Conclusion, Recommendations and Implications for
Further Research
36-37
7.1 Conclusion 36
7.2 Recommendations 36
7.3 Implications for Further Research 37

References 39
Appendices 41

Abstract
Purpose: The purpose of this research is to analyse the impact of Covid-19 on
Italian tourism. There is need of understanding the problems that are faced by Italy
due to Covid-19. There is need of forming the strategies that will help to overcome
the problem.
Design/methodology/approach: The use of primary research is done to analyse
the data. The use of quantitative research tools is done. The survey method is used
in order to know about the view point of the respondents.
Findings – It is analysed that the tourism sector in Itlay has faced losses due to
Covid-19. They have to develop the strategies that will help them to attract the
customers in future. There are various problems that are faced by tourism sector due
to Covid-19.
Practical implications – This study finds the negative impact of pandemic on Italin
tourism. The determinants of tourism are also important part of this research.
Originality/value– This is first paper regarding the impact of Covid-19 pandemic on
the tourism in Italy.
Key words – Covid-19, pandemic situation, Italy, Tourism.
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Acknowledgement
First of all, I am thankful to God for making me capable that I am able to carry
on the research. I am also thankful to my teachers and supervisors that have given
me opportunity to conduct research. Also, my teachers helped me at each and every
stage of conducting this research report. Due to the guidance and support I am able
to complete the overall project effectively and at right time.
Now, I am able to understand the impacts of Covid-19 on tourism sectors
properly. All the reason of losses and the impact on the firms operating in tourism
sector were analysed. I am thankful to the local people, shopkeepers and the
travellers who helped me to complete the research effectively. Their answers and
support were necessary to analyse the impact properly.
In the end, I want to thank my family members for helping me to reach at this
position. Also their support was necessary to complete the research during this time.
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Chapter 1: Introduction
1.1 Background/Context of the Research
There are regular changes in the market and that impacts the operations of
business organisation. It is seen that recently the world has faced the issue related
to Covid-19 pandemic. The pandemic has direct impact on the hospitality industry
and its operations. People around the world are scared from the pandemic and this
impacts the tourism industry (Del Chiappa, 2021). The major tourism destinations
around the world are facing issues related to pandemic. The people were in need of
living at a safe place and were not willing to go out for the purpose of leisure. The
virus was spreading at a rapid rate and due to this reason people were not ready to
step out of the house. Italy is a European country with a long Mediterranean
coastline. It also has left a powerful mark on Western culture and cuisine. It is the
capital of Rome and is home to Vatican as well as landmark art and ancient ruins.
There are various famous places at Italy that attracts huge tourist. Italy has faced
major issues due to pandemic situation the tourism destinations have seen low
occupancy. The Italian tourism is famous part of European country. People visit the
place due to its rich culture, history, cuisine, fashion, architecture and art. Tourism is
a good source of GDP contribution. Tourism is one of the significant part of
hospitality industry and helps to generate effective employment opportunity to the
people (Collins-Kreiner and Ram, 2020). There are various famous destinations that
are present at Italy that enhances their tourism and help to earn good amount of
revenue. There id impact of Covid-19 pandemic on the Italian tourism. This research
report is based on analysing the main determinants related to the tourism. The
strategies being formulated by Italian tourism in order to overcome the situation are
mentioned in the report. It is important to critically evaluate all the strategies that they
have taken so that there is no problem faced in future. The methods and tools used
to carry on the research are also discussed in the report. In the end some
recommendations for overall research report are mentioned.
Research Rationale
The reason behind choosing the research topic is to know about the
challenges faced by Italian tourism due to the pandemic situation. The pandemic has
influence on all the sectors of business and this dissertation is being carried to know
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about the impact on Italian tourism (Roccetti and Casini, 2021). This research helps
the researcher to know about various important aspects related to the topic with the
help of literature review. It is necessary to use the research skills in effective manner
in order to gain knowledge about the topic of research. This will help to enhance the
knowledge and also develop skills after successful completion of this research
report. My personal interest is to get a good in tourism sector and this research will
help me to know about the problems faced by the tourism sector and the actions that
they have taken to improve the problem and hurdle.
1.2 Research Question (s)
 What are the determinant factors of Italian tourism?
 What was the reason of decline in Italian tourism due to COVID 19?
 What are the steps taken by Italian tourism after pandemic?
1.5 Research Aims and Objectives
Aim: To analyse the impact of pandemic on Italian tourism.
 To evaluate the Italian tourism
 To assess the knowledge about the declination in the Italian tourism due to
COVID-19.
 To analyse steps taken by Italian tourism after pandemic
Chapter 2: Literature Review
2.1 Introduction of Literature Review
Literature review is one of the important chapter of dissertation. It includes
secondary research regarding the topic with the help of articles, books, magazines,
publication research (Oztemel and Gursev, 2020). It is necessary to use
authenticated sources so that proper details and information can be mentioned. The
sources will be related to the topic and will help to understand and gain insights. The
impact will be understood by doing literature review section.
2.2 Main body with heading and sub-headings
What are the determinant factors of Italian tourism?
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According to the Tsionas, (2020) Tourism is a cultural, social and economic
phenomenon that entails the movement of people from one country to another. It
may be for the purpose of business or self-entertainment. The organisations in
tourism sector work to enhance the experience of people by attracting them and
providing them proper place to accommodate and provide them quality food. The
destination is so attractive that all the people like to visit the same. There are various
activities that are undertaken so that the people enjoy their visit.
As per the view point of Atsız, Leoni and Akova, (2020) There are certain activities
that are part of tourism and have impact on tourist activity. All the people have their
own needs and wants the tourist organisation has to fulfil. It is necessary to
understand the needs and wants of the customers and then provide them
accordingly. This will make them successful but the Covid-19 pandemic has
changed the scenario. There are certain determinants of Italian tourism that have
impact on the tourism activity. The beauty of the place is a determinant and it helps
to attract tourist towards the place. There are certain destinations that attract the
people and enhance the number of visitors. Italy is home to the greatest number of
UNESCO World Heritage Sites in the world. The monuments attract the people to
visits the place. There are certain places like Rome, Venice and Florence that
attract more and more people since centuries. It is known as city of art and this is the
reason the place is successful. Italy is ranked 34th on the list of world's safest
countries. It is safe place for the tourist and the local people ae also supporting in
nature. They build relations with clients and enhance their experience.
As per the opinion of Fernández and et.al., (2020) The place that is safe and
secure attracts the people and help them to manage their working. There is need of
taking proper care of all the determinants so that more people are attracted towards
the destination. There is need of taking proper care of all the people that come to
visit the place and are tourist. The cost of transportation is also affordable in Italy
that help tourist to visit the place. There is key role of the cost of transportation on
the tourist and there visits. They also have fixed budget and if the cost of
transportation is high then the tourist has to face issues in working. Along with that
the place is good for food and provide high quality food (Festa and et.al., 2020). The
cuisine provided by the restaurants in Italy enhances the attractiveness of the
people. It is seen that the beverage and food provided makes the people to visits the
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