Incentivizing Rightful Deeds

The article discusses the moral character of Mr. David Shingy, a prominent figure in AOL's marketing efforts. According to Consequence Theory, his actions are motivated by financial incentives, rather than moral principles. Deontology Theory suggests that his duties and agreements drive his actions. Character-Based Theory emphasizes his virtues, such as concern for social issues, which guide his decisions. The analysis highlights the importance of understanding Mr. Shingy's motivations and values in shaping AOL's policies and public image.

Food for thought...
AOL's Digital Prophet
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Table of Contents
Introduction.................................................................................................................................................2
Consequence- Based Theory...................................................................................................................2
Duty- Based Theory................................................................................................................................2
Contract –Based Theory..........................................................................................................................3
Character- Based Theory.........................................................................................................................4
Conclusion...................................................................................................................................................5
References...................................................................................................................................................6
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Introduction
‘David Shing’ known as the Digital Prophet, AOL is a forty-year-old man who is a story teller
and a novelist. AOL is an online service provider and web portal of USA. AOL stands for
American online which provides service to the American citizens. Shingy is an Australia by birth
and works AOL Company. He writes journals and novels on the changing attitude of people
towards internet world. The company's subscribers had lowered from twenty- five million to two
and a million in few years. The digital prophet called the stage ‘a company in transition'
(Marantz, 2014). The paper reflects the relationship with AOL’s prophet, Mr. Shingy and the
Company with the four theories of ethics. After analyzing the context, a proper recommendation
has also provided to support the development of the Company.
Consequence- Based Theory
The Theory proposed by result of deeds done by an individual is known as Utilitarian or
Consequence Theory. It had some underlying assumptions that lead to the central concept. This
thesis deals with the idea that any act that produces the maximum amount of happiness in the
society is defined as the utilitarian argument. The hypothesis considers an idea to be morally
correct on the grounds of its results. An act is said to be morally acceptable if it gives importance
on the outcome. It put stress on the promotion of utilities within a culture (Brosche & Kumar,
2016). The Thesis does not concern about the happiness of a minority class of people. Mr. shingy
is a novelist and a story teller who work for the AOL company. The company deals with the
online advertisement of the Applebee's restaurants. The craze for of technology has increased in
recent times and peoples are talking about the relationship between society and mobility
(Braybrooke & Jordan, 2017). It had encouraged many online hacking procedures and crimes on
the internet. The portal provides service to a vast number of peoples of America and works for
the media brands too (Underwood et al., 2014). The society receives happiness in listening to the
stories of David Shing and learns the advancement in technology. The result of the deed is
undoubtedly benefiting the community and the organization as well.
Duty- Based Theory
The Theory based on duties and responsibilities is called as Deontology Theory. Immanuel Kant
was the person who argued and logically proved that duties are the sole elements in deciding an
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action's morality. Kant viewed that sometimes the deed does not produce desirable results which
were required. But the functions and obligations play an important part in determining its
morality. The meaning of the word deontology is derived from the word ‘deon’ which means
duty in Greek. The two principles of deontology thesis are impartiality and universality. It
similarly treats all human being without any distinction. It provides principles to do equality
towards every section of the society (Belch & Belch, 2013). The theory has an important
application in the article as it deals with the work and duty of Mr. David Shing. He believes in
the act of doing things which include more social involvements than information technology
(Heriot, 2015). The intellectual property of ethical issues has got its place in the Food for thought
piece on Shingy. His duty is to recognize the future of IT sector in the form of text or images.
The cartoons which he draws state many facts about the fast changing minds of the young
generation (Gratch & Crick, 2015). The massive fall in the number of subscribers does not affect
the responsibility and duties of Shingy. He finds it the phase of transition of the Company and
tries to change it. If people's views can be modulated towards technology, then a large group of
person can be associated with the Company. The ideas of Shingy help to do the needful changes
in the strategy of the Company which accelerates the economic condition.
Contract –Based Theory
The Theory which is related to contracts and agreements formulated to do any act morally is
known as Contract- Based method. It is postulated by social regulation between individuals or
companies. The social bonds motivate a person to do the rightful deeds. The motivation to
develop moral values is absent in both Consequence and Deontology theories. The method
provides the reason for being moral, but it is showing least amount of morality. The text on MR.
David Shingy suggests that AOL is paying him a huge amount to continue his job of
conversation with media on the topics which converge the mind of the American's to use their
service (Collison et al., 2017). The act of moral duties has been motivated by the pay scale of
the Company. The chief marketing officer of AOL and Shingy exchanges innovative ideas which
benefit the organization. According to Shingy, people are no longer interested in technology
rather they want social gathering (Braybrooke & Jordan, 2017). Therefore the contracts and
agreements of the company instigate him to tell more stories regarding the future of Internet
world.
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Character- Based Theory
The arguments based on virtues are known as Character based theory. The theory focuses on the
criteria of development of character traits in an individual. It considers only the habits of a
person or an organization in developing the moral values. It contradicts with the fact that an
action can be evaluated on the ground of results, duties, and agreements. According to Aristotle,
a person must possess right virtues to be called as morally correct. It mainly stresses on the moral
development and education of a human being. The description of the characteristics of Shingy
holds the virtues of morality according to Character based theory. He had an intrinsic property
that signifies his concern about the social issues. He is a famous personality and regarded as the
Prophet of AOL. He plays a significant role in deciding the social image of the Company. The
ethical issue based on social inclusion has been very much supported in the article (Christian et
al., 2016). Shingy moves to different countries to attain conferences and meet a variety of media
planner. He interacts with the members of lots of media brands and discusses the topics of the
fast changing mood of the youngsters. AOL's service is based on the qualities that an
organization must possess to be morally right. Mr. Shingy’s view has changed the Company's
policy, and it had started to recover the loss suffered by the decrease in the share price (Lemley,
2015).
Recommendation
The analysis helps to determine the points on which both Mr. David Shing and the American
Online Company has to put more stress. It can be recommended that Mr. Shingy has to transform
the minds of the public by his art of drawing cartoons or by storytelling on various technological
systems.
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Conclusion
The discussion on Mr. David Shing, popularly known as Shingy is a man of versatile intellectual
property. He works for the American online service provider known as AOL which had to
headquarter in the USA. The company pays his salary up to six digits for shaping the future of
online landscape. He flies from one country to another to attain conferences (Kuratko, 2017).
The Australian man has very well accustomed with the thoughts of the local people. He shares
good relation with the C.E.O. of AOL, Mr. Tim Armstrong. The contrast of the theory with
Shingy’s lifestyle concludes that he had to change his topics and focus on real time issues.
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References
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Gratch, A., & Crick, N. (2015). The Storyteller, Novelist, and Charlatan: Forms of Performance
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