Business Plan for Complementary Therapy Practice

ITEC Level 3 Diploma in Complementary Therapies
Project Guidance Form
Unit 385 Business Practice for Complementary Therapies
Plan and prepare an appropriate business plan for a potential complementary
therapy practice
This must include the following:
 Mission statement
 Market research
 Competitor analysis
 Premises/location
 Corporate image and design-marketing and publicity material, business
stationary
 Products, services and prices
 Fixed and variable costs
 Staffing requirements and employment opportunities
 SWOT analysis
 Risk analysis
 Marketing and publicity
 Finance – start up and running costs
 Additional professional services
 Legal requirements
 Security and Data Protection
 Customer Service and communication
Analysis of findings may be presented in any of the following formats and must
include some ICT:
 Written report
 Written survey
 Chart (Pie,Bar, Spider or other) / Graph
 Image or Photo
 Screenshot
 3D-model
The acceptable minimum is 1 x Chart and 2 x Images

Business Practice for Complementary
Therapies – Unit 385
Student Name:
You may or may not being taking this course to run your own massage practice. You may just
want employing by a Salon or Spa. We want you to understand the process and implications of
setting up a small massage business. It may help you greatly in setting up your own, or it may
give you a glimpse of what your employers faced when they did it and indeed what they are still
doing.
We’re not asking for a huge business plan ready to present to a bank. We do want you to
consider every aspect of setting up a business and we want it to be fun as well as practical.
Important Notes
1. KEEPING THE HEADINGS please use the template on the following pages
2. You must write a minimum of 90 words per each section / question.
3. Include some pictures or diagrams to help decorate and demonstrate your business. You
should add at least 1 x Chart and 2 x Images or Screen shots
4. Do not Copy and Paste directly from the Internet or copy from books. It is important that
you write your own words to demonstrate your understanding of each section.
5. You must complete ALL sections, empty/missing sections means your Business Plan will be
rejected

Mission Statement
Write your mission statement (this should be a short statement – 10-20+ Words)
The mission statement of the organization states that it would be serving to the considerate
parameters, which would be with the needs of the customers, satisfying their needs.
Describe how you came to this and what it means (90 words min)
Certain aspects are needed to be assessed before formulating the mission statement of the
organization. Parameters are needed to be set in order to quantifying the needs of the customers
and describing the various aspects of the organization. The mission statement should be having
the proper explanation of the purpose of the business and what would be the services that would
be provided to the customers. The management should be formulating the mission statement on
the motive of making the customers picture a vivid sketch of what quality of the services would be
provided to the customers.
London School of Massage 2016 ©: ITEC Business Practice for Complementary Therapies
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Market Research
What are the aims of the research? (90 words min)
The particular aim and purpose of the market research is to gather the relevant data which would be
measuring the extent of the customers and the potential serving customers. It would generally be
helping in collecting the relevant data which would be providing assistance to the apex level
management in making decision related to the business. It would also be helping the organization in
understanding the needs of the customers so that they could be asserting their service according to
that. It would also be aimed for understanding the extent of the market and its condition.
How are you going to achieve this? (90 words min)
Marketers uses analysis techniques in completing the marketing research and formulating relevant
data from the research. Usually, marketers of any organization uses the field research. The method
of field research composes of two techniques namely – qualitative and quantitative data collection
technique. These techniques are used for collecting data from the customers. These two techniques
uses methods like survey and qualitative interviews for collecting data and completion of the market
research.
What are your results? (90 words min)
From the market research, it was found that the customers would be needing a centre where they
would be getting ideal massages from professional experts. There are some centres in the locality
which claims to be having professional but lacks in their services. Hence, the customers would be
needing a professional place with professional services. The market of the masseuse have been
quite fruitful. Therefore, it would be ideal of the organization for opening a centre as it would be ideal
for business.
Conclusion (90 words min)
Therefore, the market research could be concluded by providing a brief analysis of the needs of the
customers and the condition of the market. The market research have been helping the organization
in analysis the competitive market, to understand the current condition of the market and also
investigating the needs of the potential customers. It have also helped in gathering data of current
condition of masseuse in the market. Henceforth, the market research have provided an schematic
analysis of the market in which the organization would be operating and serving customers for
satisfying their potential needs.
London School of Massage 2016 ©: ITEC Business Practice for Complementary Therapies
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Competitor Analysis
It is important to appreciate your Competitors, as you will both have a common interest and fighting
for the same business.
What type of businesses are you competing with? (90 words min)
The organization have been competing in the business of massage parlour and potential spa with
professional masseuses. There have been also many massage parlour which offers various kind of
massages with and other foreign techniques which are popular among the customers. The
organization with would be the potential competition in the business are spa, massage parlour and
salons. There are some of the salons which offer massages to their clients along with other services.
List of Competitors
Name Their Services Operating Hours Prices (GBP) Are they busy?
The Winstons
Health & Leisure
Swedish massage 12pm-8pm 55 YES
The Massage
Room
Swedish and hot
stone massage
10am-4pm 40-75 YES
The One Thai
Massage
Thai and
Aromatherapy
massage
11am-8pm 50-65 YES
Brooklyn Massage Deep tissue
massage
5pm-12am 65 NO
Gina Conway salon
and spa
Beauty care along
with spa and
normal body
massage
9am-3pm, 5pm-
8pm
55-200 YES
Thermae bath spa Spa and full body
massage
10am-6pm 60-120 YES
The following Photo or Screen Shot or Chart represents some of my competition or analysis...
High Cost
High Quality
Low Quality
Low Cost
London School of Massage 2016 ©: ITEC Business Practice for Complementary Therapies
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Gina
Conway
salon and
Thermae
bath spa
The
Winstons
Health &
Leisure
The
Massage
Room
The One
Thai
Massage
Brooklyn
Massage

London School of Massage 2016 ©: ITEC Business Practice for Complementary Therapies
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