Business Plan for Complementary Therapy Practice

This document provides guidance on creating a business plan for a potential complementary therapy practice. It covers various aspects such as mission statement, market research, competitor analysis, premises/location, corporate image and design, products/services and prices, staffing requirements, SWOT analysis, and more. The document also includes templates and examples to help with the planning process.

ITEC Level 3 Diploma in Complementary Therapies
Project Guidance Form
Unit 385 Business Practice for Complementary Therapies
Plan and prepare an appropriate business plan for a potential complementary
therapy practice
This must include the following:
 Mission statement
 Market research
 Competitor analysis
 Premises/location
 Corporate image and design-marketing and publicity material, business
stationary
 Products, services and prices
 Fixed and variable costs
 Staffing requirements and employment opportunities
 SWOT analysis
 Risk analysis
 Marketing and publicity
 Finance – start up and running costs
 Additional professional services
 Legal requirements
 Security and Data Protection
 Customer Service and communication
Analysis of findings may be presented in any of the following formats and must
include some ICT:
 Written report
 Written survey
 Chart (Pie,Bar, Spider or other) / Graph
 Image or Photo
 Screenshot
 3D-model
The acceptable minimum is 1 x Chart and 2 x Images

Business Practice for Complementary
Therapies – Unit 385
Student Name:
You may or may not being taking this course to run your own massage practice. You may just
want employing by a Salon or Spa. We want you to understand the process and implications of
setting up a small massage business. It may help you greatly in setting up your own, or it may
give you a glimpse of what your employers faced when they did it and indeed what they are still
doing.
We’re not asking for a huge business plan ready to present to a bank. We do want you to
consider every aspect of setting up a business and we want it to be fun as well as practical.
Important Notes
1. KEEPING THE HEADINGS please use the template on the following pages
2. You must write a minimum of 90 words per each section / question.
3. Include some pictures or diagrams to help decorate and demonstrate your business. You
should add at least 1 x Chart and 2 x Images or Screen shots
4. Do not Copy and Paste directly from the Internet or copy from books. It is important that
you write your own words to demonstrate your understanding of each section.
5. You must complete ALL sections, empty/missing sections means your Business Plan will be
rejected

Mission Statement
Write your mission statement (this should be a short statement – 10-20+ Words)
The mission statement of the organization states that it would be serving to the considerate
parameters, which would be with the needs of the customers, satisfying their needs.
Describe how you came to this and what it means (90 words min)
Certain aspects are needed to be assessed before formulating the mission statement of the
organization. Parameters are needed to be set in order to quantifying the needs of the customers
and describing the various aspects of the organization. The mission statement should be having
the proper explanation of the purpose of the business and what would be the services that would
be provided to the customers. The management should be formulating the mission statement on
the motive of making the customers picture a vivid sketch of what quality of the services would be
provided to the customers.
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Market Research
What are the aims of the research? (90 words min)
The particular aim and purpose of the market research is to gather the relevant data which would be
measuring the extent of the customers and the potential serving customers. It would generally be
helping in collecting the relevant data which would be providing assistance to the apex level
management in making decision related to the business. It would also be helping the organization in
understanding the needs of the customers so that they could be asserting their service according to
that. It would also be aimed for understanding the extent of the market and its condition.
How are you going to achieve this? (90 words min)
Marketers uses analysis techniques in completing the marketing research and formulating relevant
data from the research. Usually, marketers of any organization uses the field research. The method
of field research composes of two techniques namely – qualitative and quantitative data collection
technique. These techniques are used for collecting data from the customers. These two techniques
uses methods like survey and qualitative interviews for collecting data and completion of the market
research.
What are your results? (90 words min)
From the market research, it was found that the customers would be needing a centre where they
would be getting ideal massages from professional experts. There are some centres in the locality
which claims to be having professional but lacks in their services. Hence, the customers would be
needing a professional place with professional services. The market of the masseuse have been
quite fruitful. Therefore, it would be ideal of the organization for opening a centre as it would be ideal
for business.
Conclusion (90 words min)
Therefore, the market research could be concluded by providing a brief analysis of the needs of the
customers and the condition of the market. The market research have been helping the organization
in analysis the competitive market, to understand the current condition of the market and also
investigating the needs of the potential customers. It have also helped in gathering data of current
condition of masseuse in the market. Henceforth, the market research have provided an schematic
analysis of the market in which the organization would be operating and serving customers for
satisfying their potential needs.
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Competitor Analysis
It is important to appreciate your Competitors, as you will both have a common interest and fighting
for the same business.
What type of businesses are you competing with? (90 words min)
The organization have been competing in the business of massage parlour and potential spa with
professional masseuses. There have been also many massage parlour which offers various kind of
massages with and other foreign techniques which are popular among the customers. The
organization with would be the potential competition in the business are spa, massage parlour and
salons. There are some of the salons which offer massages to their clients along with other services.
List of Competitors
Name Their Services Operating Hours Prices (GBP) Are they busy?
The Winstons
Health & Leisure
Swedish massage 12pm-8pm 55 YES
The Massage
Room
Swedish and hot
stone massage
10am-4pm 40-75 YES
The One Thai
Massage
Thai and
Aromatherapy
massage
11am-8pm 50-65 YES
Brooklyn Massage Deep tissue
massage
5pm-12am 65 NO
Gina Conway salon
and spa
Beauty care along
with spa and
normal body
massage
9am-3pm, 5pm-
8pm
55-200 YES
Thermae bath spa Spa and full body
massage
10am-6pm 60-120 YES
The following Photo or Screen Shot or Chart represents some of my competition or analysis…
High Cost
High Quality
Low Quality
Low Cost
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Gina
Conway
salon and
Thermae
bath spa
The
Winstons
Health &
Leisure
The
Massage
Room
The One
Thai
Massage
Brooklyn
Massage

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Premises or Work Place
Once you qualify, you will need to consider where you are going to operate you business. There are
several options such as:
 Home
 Rented Rooms – Sports club, Spa, Health Centre etc.
 Own business premises
 Home or Office Visits
Consider:
 How convenient is it?
 Will it give a professional feel?
 Can you expand in the future with more rooms etc.?
 Will you own or rent the premises?
 How much control will you have in the operation of the place?
 What legal or permit requirements are there?
Premises or Work Place (90 words min)
The premises or the place of work should be situated in a place where there should be traffic of
people all the day. A bushy area would be ideal for operating a business of massage. It would be
helping in the progress of business, as work pressure would induce people for having a relaxing
massage. Massages usually eases up the body and help in relaxing and releasing the tension.
Therefore, in busy area where a lot of work places exists, a massage parlour would be ideal as it
would be attracting a lot of people for having an easy day.
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Corporate Image, Brand and Logo Design
Having the right look is important if your potential Client’s are going to be attracted to your business.
Your business must look respectable, professional and reflect your intention.
Think about how you want people to view your business, consider:
 Business Name, what will your call your business?
 Logo or Image, will you have a logo, or just a name?
 Colours, what colours will your business be?
 Business Stationary, what will your business cards look like?
 Working professional uniform, will you wear a branded uniform? What will it look like?
The following Logo or Photo or Graphic represents my business brand or image…
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Additional Services, Products & Prices
You may decide to offer more than one service, to increase the appeal to you Client’s.
List your additional services and additional products here, and add the prices too.
Additional Services Price (GBP)
Full body therapy 66
Facial massage 75
Spa 70
Foot cleansing 40
Tissue cleansing 100
Hair therapy 50
Just offering services may not generate enough revenue, or you may want to sell additional products,
such as skin care, essential oils, and books. List any additional products and their prices here.
Additional Products Price (GBP)
Kukui Nut Oil 20
Jojoba Oil 35
Avocado Oil 45
Sunflower paste 30
Argon cream 25
Hair cream 15
Sweet Almond oil 50
Pomegranate Seed face pack 65
Sesame Oil 70
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Finance – Start-up, Fixed & Variable Costs
What costs are going to be involved in setting up the business?
Start-up Costs
Description Cost (GBP) Description Cost (GBP)
Purchasing raw
material
12000 Trademark 1000
Wages and salaries 15000 Property 60000
Marketing Expenses 6000 Furniture and fitting 2000
Administration
Expenses
20000 Licence Fees 500
Business registration 1000 Deposit for Electricity 2500
Fixed and variable costs are really expenses. Examples of Fixed costs are: Your salary/wages, rent,
rates, business council tax, staff wages etc. Examples of variable costs are: Electricity, postage,
laundry for towels/bedding/uniforms, occasional staff, massage oil etc.
Fixed Monthly Costs / Expenses Variable Monthly Costs / Expenses
Description Cost (GBP) Description Cost (GBP)
Wages and Salaries 5000 Furniture 1000
Electricity 150 License 500
Raw Materials 2000 Marketing 300
Cleaning 170 Bonds 2000
Telephone 200 Registration 1500
Total 7250 Total 5300
When you’ve added up your fixed monthly costs and your variable monthly costs, how many
treatments do you have to sell to cover your costs and make a profit?
Treatments per Month
No of Treatments Treatment Cost Monthly Income Monthly Expense Profit ?
280 60 16800 12550 4250
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Staffing Requirements & Employment Opportunities
Consider if you will require additional staff for the business you have in mind.
What about using occasional staff or part time staff?
Will you require a receptionist?
How will you manage your bookings?
What about an Accountant?
Staff Requirements (90 words min)
The organization would be needing a total of 15 working staff. As there would be various sectors in
the organization, all the required staff would be divided accordingly. Most of the masseuses are full
time worker, however in times, the organization would be employing part time workers too.
Administration – 3
Receptionist – 2 (According to working shift of the organization)
Masseuse – 8
Manager – 2
The organization have 8 working masseuses whom are full time worker. They have usual timing of
work. However, the organization operates when there are lot of appointments during rush hours, the
organization incorporates part time workers too.
The organization would be requiring a receptionist. There would be two receptionist, depending on
the working hour of the organization.
The organization would be managing the appointments with by keeping record of all the calls from
the customers, who are calling for massages. There are no first come first serve policy in the
organization. Customers would be needing appointments for massages in the organization.
An accountant would be required for keeping track of the budget, expenses and other facilities.
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S.W.O.T Analysis
What are your
Strengths
What are your
Weaknesses
What Opportunities
for business are there
What Threats to your
business are there
Excellent premises Up]grading the
services
Quality service Introducing more
varieties
Professional
Masseuses
Using more fine quality
of products
Quality product Professional upgrade
Customer satisfaction Administration upgrade
Meeting the
requirements of
customer
Weaknesses and Threats will be added to Risk Analysis for further investigation and review
Comments
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Risk Analysis
Threats & Weakness
(refer to S.W.O.T)
Estimate Risk
High, Med, Low
Manage Risk
How will you manage the risk?
Review
How often?
New competitors High Increasing the brand advertisement Monthly
Poor advertisement High Increasing advertisement among local
and other customers
Every 6
months
Competition in the
market
Medium Analysing the market and
understanding the service offered by
them
Every 4
months
Customer preferences Low Knowing the preferences of the
customer by survey
Weekly
Timing Low Changing the shift timing of operation Daily
Product variation Medium Changing the brand of the product Monthly
Customer loyalty High Maintaining the service so that the
customers stay loyal to the
organization
Yearly
Comments
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Marketing & Publicity
How are you going to promote your business? Consider the following:
 Flyers
 Talks
 Website
 Buy 5 get 6th free
 Vouchers
The following Photo, Graphic or Chart demonstrates my ideas for marketing…
Flyers – The flyers should be spread and given to every personal passing nearby and to other areas
for knowing the service of the organization.
Talks – Talking about the service of the organization among the local and potential customers would
eventually help them in spreading the quality of the service.
Website – Creating official page and website would also help
Buy 5 get 6th free – Applying offers to the products which customers buys for self-care would also
help.
Vouchers – Providing vouchers to regular and potential customers would eventually help in
increasing the marketing of the organization.
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Additional Professional Services
Consider selling or providing other services to enhance your business and increase your revenue.
Additional Services
Description Cost of Training / Production (GBP) Cost to Clients (GBP)
Swedish Massage 2000 50
Rock massage 1500 45
Skin care 1200 35
Hair treatment 2500 65
Legal Requirements
Outline the legal requirements for setting-up or running your own complementary therapy business.
Include links to websites that demonstrate your research into the legal requirements
Legal Requirements (90 words min)
There should be certain requirements required for setting the therapy business bin the United
Kingdom. There should be employment legislations, which would clearly stating the laws and
regulation biding the requirements. Other legal requirements are health and safety, safe contact and
finances.
Link - https://www.lawontheweb.co.uk/business
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Security and Data Protection
Consider your response and planning to comply with the legal requirements of data protection and
security. Include links to websites that demonstrate your research into the legal requirements
Security and Data Protection (90 words min)
There should be protection of data and privacy of the information provided by the clients for booking
the appointment. Leaking of privacy data could be illegal and highly punishable. Misuses of the data
by the organization is also illegal. Therefore, protection of data and security of the protection is
required. It would be done by keeping track of the input and output data.
Link - https://digitalsense.com.au/to-protect-or-secure-that-is-the-question/
Customer Service and Communication
Consider how you will ensure good customer service and how you will communicate professionally.
Customer Service and Communication (90 words min)
Certain points are needed to be followed by the organization in times of delivering quality customer
service services.
It should be kept in mind that management is personalizing the interaction with personal level for
comforting the clients.
They should be avoiding the negative phrases at all cost.
Using positive language with empathy is highly appreciated
Using the consistent amount of brand vocabulary
Giving thorough answers to technical questions asked by clients for clarification.
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