Introduction to ITIL BRM

This presentation provides an introduction to ITIL BRM (Business Relationship Management) and its role in identifying and meeting customer requirements. It discusses the purpose and objectives of BRM, including its association with the ITIL framework and support for business strategy. The presentation also highlights the role of service level management in managing client expectations and maximizing customer satisfaction.

I T I L B U S I N E S S
R E L AT I O N S H I P
M A N A G E M E N T
P R O C E S S
N A M E O F T H E S T U D E N T
N A M E O F T H E U N I V E R S I T Y

INTRODUCTION TO ITIL BRM:
• The procedure of ITIL BRM can identify the
requirements of potential and existing
customers as well as it ensures that the
services that are appropriate are developed
for meeting those requirements. The
manager act as the network between the
Client and the organization to inform about
the incidents and also collect the customer
feedback.

PURPOSE AND OBJECTIVES
OF BRM:
• Business Relationship Management is associated
with the ITIL framework in dealing with predicting
the needs of customer in present or future.
• The BRM ensures that the projects are associated
to the latest technology to serve best outcome.
The BRM also provide support to the business
strategy.
• The BRM tries to acquire new customers by
offering the services to the customers and ensure
that the customer accepts the offers

SERVICE LEVEL
MANAGEMENT:
• BRM’s role revolves around managing the
expectations of the clients and serving outcomes
that do not have any detrimental impact on the
business.
• Service Level Management is responsible for
managing and preparing the documentation of the
service level targets and requirements
• BRM focuses on the customer needs and
maximising the dealing value via customer
satisfaction.

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