ITM CAPSTON1
Answer to Question 1: -
Digital asset management software is a type of a tool for the corporate marketing,
which is used to control, manage, organize and share the digital files. This software is helpful
in managing the brand asset of the firm through editing, storing, protecting and sharing their
creative content (Muller et al, 2015). The followings are the some important capabilities of
the Digital asset management software: -
 It provides the user friendly interface to the users.
 This helps the users to organize their assets.
 This also provides the search engine for search functionality.
 This performs the content rights management.
 This also provide security to digital assets in the basis of user permissions.
The followings are the some top rated digital asset management software and their users: -
 Adobe Experience Manager
 Cloudinary: - This is used by the web and mobile developers.
 Bandicam: - This used for the desktop screen, game and video.
 PicMonkey: - This is used for managing the image.
 Asset Bank: - This is used for storing, tracking and organizing the digital assets.
 Interpaly MAM: - This is used by the media houses.
Answer to Question 2: -
The off the shelf products are products that is used ‘as is’. These products are
developed for the existing system as well as compatible and easily installable, like operating
systems and other software (Jolly et al, 2015) In the basis of the NAO’s findings it would not
wiser for the BBC to adopt the collections of these existing products.

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