Ivy Leaf Marketing Plan

Ivy Leaf
Marketing Plan
[ ]
BUS 90

Introduction
● Our mission is to bridge the gap between the
opportunities available at new immigrants high
schools and the level of competitiveness required
for admission to elite universities.
● We will be offering the in-center one to one
counseling and college application editing. We
will also offer test preparation classes and one on
one tutoring.

Environmental Analysis
● The counseling center in Cupertino, CA, US
region is mainly focusing on the US students
and they ignored the immigrants and thus
the firm can reduce the gap between
immigrants and Us students (Alhassan,
2018)
● A budgeted amount of 51,000 dollars is
selected for establishing the firm in terms of
the total addressable market
● The selected firm chosen for this study
provides counseling and college application
editing procedure that provides an
enormous opportunity for immigrant
students, that changes their trends (Perez-
Encinas and Ammigan, 2016)
● National Center for transforming school
counseling is the main competitor

SWOT Analysis
Internal Strengths Internal Weaknesses
External Opportunities External Threats
• Needs of new immigrant
students fulfilled
• Enhance the opportunity for
immigrants to get admission
in elite universities op
Financial resources?
• ?
• Lack of expertise in this
field
• Lack of technological
aspects
• Various alternative
technologies have been
used by the competitor
• Regulations of
government
• Counselling and college
application editing
program enhances the
growth of business in
another region of US
in the channel?