J18026545 CENTRE FOR UNIVERSITY OF HERTFORDSHIRE PROGRAMMES Assignment Cover Page Module Title:Consumer BehaviourModule Code:MKT3214 Assignment Title: Self-Reflection based on Group AssignmentDate:11/10/2021 Student Information: (Do not include your name unless your tutor has told you to do so.) Name*Student ID* WONG PEI JIUNJ18026545☒ ☒ ☒ ☒ ☒ ☒ I (we) have submitted one printed copy of my (our) assignment bound together AND one electronic version via Black Board. ☒ I (we) have read through my (our) work and to check for errors in spelling and grammar. ☒ I (we) are happy for my (our) work to be shared with future students.☒ *Tick () the box next to your name, agreeing to the ‘Academic Conduct’ Statement. I (We) certify that this piece of in-course assignment is my (our) own work, that it has not been copied from elsewhere, and that any extracts from books, papers or other sources have been properly acknowledged as references or quotations. In addition, I(we) agree that the electronic version of this assignment may be subject to electronic analysis for the detection of collusion, plagiarism and other forms of unfair advantage. 1
J18026545 Table of Contents 1.0Introduction..................................................................................................3 2.0Content.........................................................................................................3 2.1Scope and Role................................................................................................3 2.2Disagreement/ Conflict....................................................................................3 2.3Key Ideas based on Behavioural Psychology & Overall Consumer Behaviour....................................................................................................................4 2.4Recommendation.............................................................................................4 3.0Conclusion...................................................................................................5 4.0References....................................................................................................6 2
J18026545 1.0Introduction The purpose of writing this report is to study on the behavioural psychology and consumer behaviour based on the process of doing group assignment with group members. Gibb’s Reflective Cycle will be used to guide me while writing the content of this report, such as evaluation, analysis and action plan. 50 2.0Content 2.1Scope and Role After discussing with the group members, we agreed with the group leader, Xue Lin and divided the assignment into 9 parts. The 9 parts of the group assignment include executive summary, introduction, content, conclusion and recommendations. The tasks were distributed equally and I was in charge of writing the digital marketing tools for 7-11, recommendations to boost sales and conclusion. 60 2.2Disagreement/ Conflict The conflict experienced based on the group assignment would be the work style conflict. Different people have different work style. The group members also have different preferences on how to complete the assignment as well. Hence, the work style conflict arises while we were doing the group assignment. Some of the group members are self-starters and they could complete the tasks quickly with little guidance. However, some of the group members need more guidance and might not complete the tasks quickly. This makes the group members that need more guidance, feel pressured while doing the tasks when other has already completed their parts. The group members should respect and deal with each other’s differences. In addition, communicate with each other and take the initiative to help the group members who face difficulties while doing group assignment. By doing these, the group members could avoid this conflict and complete the assignment effectively. 151 3
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