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MKT3214 Consumer Behaviour Module

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Added on  2021-10-13

MKT3214 Consumer Behaviour Module

   Added on 2021-10-13

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J18026545
CENTRE FOR UNIVERSITY OF HERTFORDSHIRE PROGRAMMES
Assignment Cover Page
Module
Title: Consumer Behaviour Module
Code: MKT3214
Assignment
Title:
Self-Reflection based on Group
Assignment Date: 11/10/2021
Student Information: (Do not include your name unless your tutor has told you to do
so.)
Name* Student ID*
WONG PEI JIUN J18026545





I (we) have submitted one printed copy of my (our) assignment bound together
AND one electronic version via Black Board.

I (we) have read through my (our) work and to check for errors in spelling and
grammar.

I (we) are happy for my (our) work to be shared with future students.
*Tick () the box next to your name, agreeing to the ‘Academic Conduct’
Statement.
I (We) certify that this piece of in-course assignment is my (our) own work, that it has not
been copied from elsewhere, and that any extracts from books, papers or other sources
have been properly acknowledged as references or quotations. In addition, I(we) agree
that the electronic version of this assignment may be subject to electronic analysis for the
detection of collusion, plagiarism and other forms of unfair advantage.
1
MKT3214 Consumer Behaviour Module_1
J18026545
Table of Contents
1.0Introduction..................................................................................................3
2.0Content.........................................................................................................3
2.1 Scope and Role................................................................................................3
2.2 Disagreement/ Conflict....................................................................................3
2.3 Key Ideas based on Behavioural Psychology & Overall Consumer
Behaviour....................................................................................................................4
2.4 Recommendation.............................................................................................4
3.0Conclusion...................................................................................................5
4.0References....................................................................................................6
2
MKT3214 Consumer Behaviour Module_2
J18026545
1.0 Introduction
The purpose of writing this report is to study on the behavioural psychology and
consumer behaviour based on the process of doing group assignment with group
members. Gibb’s Reflective Cycle will be used to guide me while writing the
content of this report, such as evaluation, analysis and action plan. 50
2.0 Content
2.1 Scope and Role
After discussing with the group members, we agreed with the group
leader, Xue Lin and divided the assignment into 9 parts. The 9 parts of the
group assignment include executive summary, introduction, content,
conclusion and recommendations. The tasks were distributed equally and
I was in charge of writing the digital marketing tools for 7-11,
recommendations to boost sales and conclusion. 60
2.2 Disagreement/ Conflict
The conflict experienced based on the group assignment would be the
work style conflict. Different people have different work style. The group
members also have different preferences on how to complete the
assignment as well. Hence, the work style conflict arises while we were
doing the group assignment. Some of the group members are self-starters
and they could complete the tasks quickly with little guidance. However,
some of the group members need more guidance and might not complete
the tasks quickly. This makes the group members that need more
guidance, feel pressured while doing the tasks when other has already
completed their parts. The group members should respect and deal with
each other’s differences. In addition, communicate with each other and
take the initiative to help the group members who face difficulties while
doing group assignment. By doing these, the group members could avoid
this conflict and complete the assignment effectively. 151
3
MKT3214 Consumer Behaviour Module_3

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