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Jack Ma and Alibaba: A Case Study in Entrepreneurship and the FORT Model

   

Added on  2024-05-23

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MARKETING AND ENTREPRENEURSHIP
Jack Ma and Alibaba: A Case Study in Entrepreneurship and the FORT Model_1

1a. It is seen that Jack ma the entrepreneur of Alibaba said that he got used to failure and he
understood that he was not good in failing anymore. This observation was clear and he said that
overcoming the pain and rejection made him more strong and he got to know the opportunities
that you had by the ducting all the failure from his life that he has been receiving till then. Jack
ma visited us in 1995 for undertaking a project related to building of highways. For the very first
time he got introduced to internet and computers. He was fascinated and thought of equalising
that knowledge in China which was clearly there in China then. Computer and internet was
something that was not believed by the Chinese people that existed at all in the world. Jack ma
made sure that computers must be properly provided people in China. The idea of providing
internet and computer to the people of China began when he got no result related to China when
he type the words China in one of the browser surfing internet in a computer in United States of
America. That was the time when he thought of providing China the essential of having
computer and internet in their hand with the most basic efficient knowledge. The idea of
providing Chinese people the taste of Internet and new computers was something very much
difficult and for that requirement of fund and support of friends were required which was clearly
understood by jack ma the future founder of Alibaba. Every 17 of his friend regarding the
prospect of providing the Chinese people the taste of e-commerce through internet service. The
E-Commerce sector or startup that Jack ma and 17 of his friend believed in was named as
Alibaba which we can from his apartment. After discussing of the starter they had their first acid
as Jack ma’s own apartment. To invest in the startup people need. In that case Alibaba did not
have a penny for investment from outsider’s investors. A lot of Thinking Jack ma and 17 of his
other friend made sure of $20 from Milio from softbank. That was the very beginning of
persuade in bank to believe in their startup and provide them loan. The very objectivity of
persuading the bank to provide them loan resulted in gathering of 5 million dollar from Goldman
Sachs in 1999. After the gathering of fund from Goldman Sachs the prime issue that the founder
of Alibaba faced was to make sure that the people in China were aware of the safety protocol that
they were following while managing the online transaction and Packaging of products for the
final end. Jack MA in one of his interviews date that making the people believe that the online
system was secure enough will always remain his favourite cherishing moments and memory.
Jack Ma and Alibaba: A Case Study in Entrepreneurship and the FORT Model_2

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