Environmental Analysis of Automobile Industry for Jaguar

Global business
environment

Table of Contents
INTRODUCTION : ........................................................................................................................3
TASK ..............................................................................................................................................3
Meaning of swot analysis : .........................................................................................................3
PESTLE analysis of Jaguar is as follow :...................................................................................4
Porter's Five Forces.....................................................................................................................5
Value Chain Analysis..................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION :
The global business environment refers to the worldwide environment ,which comprises
different factors affecting business decisions, use of resources and capabilities, which is beyond
the control of any community or nation. The following report is based on Jaguar which is a
British multinational car manufacturing company , who manufacturer ultra premium and
luxury segment of cars (.Chao, , and et., al., 2020).. The respective organisation was founded on
4 September 1922 by William Lyons and the headquarters of the company is situated in
Whitley England .The report is going to cover the internal and external analyses of the business
environment of Jaguar. This report also cover the competitive analysis of the company with the
help of value chain analysis ,Porter's five ,SWOT and PESTLE analysis.
TASK
Meaning of swot analysis :
strength weakness opportunity threat is a study of internal factors and the external factors
of a company which can be control by the management to some extend and helps the
organisation to enjoy competitive advantage and planning of a new product
Following is the SWOT analysis of Jaguar :-
Strength
 Popularity: Jaguar is one of the most
popular name in luxurious auto-mobile
industry,it have a good brand image in
the eyes of people all around the globe.
 Research and development : Company
puts lot of efforts and money on
research and development for staying
ahead from it's complicators, by
providing latest features and
technology in their cars .
 Increasing sale:- The sale of jaguar is
Weakness
Product range:The company should increase
their number of products and introduce new
variants in order to give the potential customer
a choice.
Dependency on few models: the brand have
very few models and those models are also
very popular which leads to loss in potential
customers for the company. Problem in past:
Jaguar is known for is superior quality despite
of that there was one seatbelt problem of the
rear seat and the car was recalled by the

increasing ,which shows that the
goodwill and brand image of they have
earned in the market (Bhargava, and et.,
al., 2018).
comply.
Opportunity
 Target new market: The company have
targeted huge consumer countries like
India and china which have big amount
of potential customer.
 Demand: In the past few decades the
disposable income of the people have
increased which increases the demand
for luxuries items like Jaguar.
 Environment friendly:The brand has
reduced the emission of co2 and other
pollutants in order to show goodwill.
Threat
 Competition:Jaguar is facing strong
competition with the players like
Audi,Mercedes Benz , Porsche which
are targeting same audience .
 Financial instability of the market like
rescission and inflation leads to
reduction in the spending habits of
people , and they generally cuts the
luxuries firs which can affect the sales
of the company in a negative manner.
 The increase in the price of raw
material:The production cost of the car
increases with the increase in the price
of raw material.
PESTLE analysis of Jaguar is as follow :
PESTLE analysis:- is the study of the external factors which influence the businesses , study of
which can help in framing strategic and planning the future course of action by the management.
◦ Political factor:- The political stability and instability affects the brand like Jaguar if they
are planning to expend their production . The increase or decrease in tax and subsidies