In the 1960s, James Hardie's board of directors made a decision to ignore the medical implications of asbestos usage, despite knowing its deadly effects. They prioritized profits over employee health and safety, leading to numerous illnesses and deaths. The company didn't take responsibility for the harm caused until much later, when it was too late. This unethical behavior led to James Hardie's downfall and destroyed its reputation. The case highlights the importance of corporate governance, business ethics, and moral responsibility in decision-making.