PESTLE and SWOT Analysis of JD Sports for Business Expansion

This presentation covers PESTLE and SWOT analysis in the context of JD sports, along with recommendations regarding macro and micro factors for business expansion.

Business and business environment
Part 2: Presentation

INTRODUCTION
 Pestle analysis refers to the planning and management tool which aids to determine the
macro environmental factors of the organization.
 It includes factors likely to be termed as political, economic, social technological, legal
and environmental.
 Swot analysis can be stated as tool for gauging the strengths, weakness, opportunities
and threats of the company in their current surroundings.
 This presentation would cover PESTLE and swot analysis in the context of JD sports.
 While further recommendations regarding macro and micro factors will be stated to
execute whether the company should proceed further with its expansion plan or not.

PESTLE analysis of JD Sports
 Political factors of the organization help to analyse the internal environmental factors of the organization.
 This changes will not only impact to the organization but also create impact over other retailers in similar
industry.
 JD sports can look further for business expansion plans as Pestle analysis model is influential for
formulating effective approaches and some achievements for long term profits.

Continued
 Political factor –
 Government policies and system has topmost role into objective and nature of norms,
new governmental policies in UK can alter investment segment within service sector.
 Economical factor –
 It is most significant for organization to have knowledge about economic factors as it
aids to get in touch with details about economic environment of the country.
 Social factor –
 Each and every society plan their own methods and other ways to perform thing which
cause organization culture in those environments.

Continued
 Technological factor –
 Technology will be salubrious in terms of making positive impact with serving an
ability to promote venture globally.
 Legal factor –
 It is foremost factor whereby company cannot take place into new market as having
lack of knowledge regarding legal environment and its structure.
 Environmental factor -
 The government of UK has come across by initiating rules for waste management into
the urban areas.

SWOT analysis of JD sports
 Swot analysis is considered as planning that can be used by organization in order to
figure out internal factor impact over business performance.
 The internal factors such as strengths and weakness and external factors like
opportunities and threats are discussed below:
 Strength -
 The broad range of product portfolio of JD sports is the strengthening aspect of the firm
as it makes vast differentiation from other competitive forces.

Continued
 Weakness –
 Lack of investment in technology creates weakening aspect for the company as more
amount of technology is highly required that align with their vision.
 Opportunity –
 JD has chance to make its business expansion more stable and superior that would
access them to generate higher amount of profit.
 Threat –
 The other competitive forces can launch their products in affordable price scheming
which would serve people with option to make their purchase.

Analysis of external and internal factor for
business expansion
 From the following internal and external aspects, it can be clearly stated that
organization can make its growth with expansion planning systematically.
 By performing such steps organization will be able to generate their valuable position
in the markets and this can be done through by providing customer with all their
fundamental needs.
 Before initiating expansion, it is essential for business to look and conduct suitable
market analysis which would provide them with basic details about customer
preferences.

CONCLUSION
 From the above presentation it has been summarized briefly internal and external
factors of the organization by using relevant framework such as PESTLE and SWOT
analysis.
 It has been figured out that organization should look after their external and internal
environment in order to serve with favourable outcomes and easily overcome to the
challenges.

REFERENCES
 Shadman, S. and et.al., 2021. The role of current and future renewable energy policies
in fortifying Malaysia’s energy security: PESTLE and SWOT analysis through
stakeholder engagement. Progress in Energy and Environment, 16, pp.1-17.
 Christodoulou, A. and Cullinane, K., 2019. Identifying the main opportunities and
challenges from the implementation of a port energy management system: A
SWOT/PESTLE analysis. Sustainability, 11(21), p.6046.