Jeff Bezos: Amazon (CEO)

This paper discusses the leadership of Jeff Bezos, the CEO of Amazon. It explores his important decisions, vision for Amazon, strengths and weaknesses, lessons learned, and challenges faced. The paper highlights the role of leadership in boosting employee performance and company culture.

Jeff Bezos: Amazon (CEO)

Amazon
Executive summary
In the workplace, it has been analyzed that leaders plays a great role in managing the overall
activities of the company. This paper will highlight the overall factors related to the Jeff Bezos
leadership. For the leaders, it is important to take the right decisions so that it can be easy to
achieve growth in the competitive market. The further discussion will be made on the factors
related to strength and weakness of the Jeff Bezos and also the lessons learned from the leaders.
Therefore, it can be stated that leadership is important in the workplace, as it assist in boosting
the culture and performance of the employees.
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Table of Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................2
Important decisions made by Jeff Bezos.........................................................................................2
Vision of Jeff Bezos for Amazon....................................................................................................3
Strength and weakness of the Jeff Bezos.........................................................................................4
Lesson learned from Jeff Bezos.......................................................................................................4
Challenges faced by Jeff Bezos.......................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7
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Introduction
In this paper, the discussion will be made on the leader of Amazon: Jeff Bezos. It has been
observed that he is one of the American technology entrepreneur, investor and philanthropist. He
is considered as the creator, chairman and also the president of the Amazon Company. He was
born on January 12, 1964 in New Mexico. Jeff Bezos founded Amazon in 1994 on the road trip
from the New York City to Seattle. It has been observed that the company began the business
with the online bookstore and expanded the services and products through video and audio
streaming (Pisani, 2019). Therefore, in this paper the discussion will be made on the 4 selected
topics in context to Jeff Bezos. The topics are: Important decisions made by Jeff Bezos, vision of
Jeff Bezos for Amazon, strength and weakness of the leader, lesson learned from Jeff Bezos and
challenges faced by Jeff Bezos.
Important decisions made by Jeff Bezos
There are various decisions made by the leader which has resulted to the overall growth of the
company in the highly competitive market. It has been observed Jeff Bezos have positive attitude
towards managers and employees. He pays attention on the queries and feedback given by the
managers and employees. Jeff Bezos focuses on the strategies to make the important decisions.
The first is related with: ensuring that people really want to work with the company. The best
idea considered by Jeff Bezos is “Pay to quiet” (Nisen, 2019). It has been stated that Jeff Bezos
made the decision in relation to the new hiring done in the company. He declared that the
employees who are going under the training program that will be given $2,000 per month. This
program was one time offer which is given to the employees who are new to the system. This
decision made by the company helped to achieve growth in the highly competitive market and
also it has motivated the employees to gain knowledge and skills in relation to the activities
conducted in the company (Nisen, 2019).
The next decision was made by the Jeff Bezos, by considering the strategy related to: Don’t push
employees out, as they have the desire to work from home. In relation to this he made the
decision of setting up the “Virtual contact center” meant for the employees who services to the
customers for Amazon.com or for Kindle (Nisen, 2019). He said that “this flexibility is for the
workers who have the young children or for the employees who prefer to work from home. It
helped the company to hire a broad pool of the employees and also it saved the money and
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retained the talent employees in the workplace. This decision was taken by Jeff Bezos and it was
a best decision made by him, as now Virtual contact center is in 10 states and through this it has
been easy for the company to attain success (Nisen, 2019).
Vision of Jeff Bezos for Amazon
It has been stated that by Jeff Bezos that he started the life of the online bookseller in 1995.At
that time he decided to make a business plan so that growth can be attained in the segment of
books. He has the vision to expand the market share by introducing the new products in the
market. When books are sold by him, then he thought to add more categories of the products, as
it helps to maintain the relations with consumers. Then he added the category of music and
offered 200,000 CD’s with the books (Walker, 2019). Then after he thought to add more
products like grocery segment, apparel segment and also the segment of electronic items. Jeff
Bezos discussed his vision for the Amazon from the early days of the company and he has the
vision to be one of the best sellers of the different products on the e-commerce segment. Also,
many years before the company hit the $1 trillion growth in the market share. From the initial
stage he was having a vision to enhance the market share of the company in the different
segments and also he focused on satisfying the needs of the employees on the global platform
(Walker, 2019).
Also the vision of Jeff Bezos is to be one of the customer centric companies on the global
platform. “He said that the vision is to be one of the customer centric companies: and also to
build the place where the people can enter and discover different items they want to purchase.
According to Jeff Bezos, it has been seen that he focuses on being one of the best ecommerce
company that have global reach and also widest selection of the products on the global platform.
It can be noted that the services offered by the company are quick and also they emphasizes on
enhancing the satisfaction level of the customers by offering the products and services on time
(Walker, 2019). Also, the company maintained the cloud services and brick mortar bookstores
which have booted the sale of the products on the global platform. So, it can be said that leader
has the vision to maximize the satisfaction level of the customers by offering the different
segment of the products on the time. It can be stated that decisions are given by the leader to
consider the employees as the asset of the company as it can help in accomplishing the set goals
and targets in the highly competitive market (Walker, 2019).
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Strength and weakness of the Jeff Bezos
It can be seen that one of the strength of Jeff Bezos is related with related risk taking. He has the
power to take risk by investing the huge amount on the business. At the time of bringing change
from the book stores to the different segment products, the leader has taken risk, as he was not
sure that this idea will help to achieve success or not. But still he has taken the risk and the idea
implemented by the company which helped in attaining the large market share in the highly
competitive market (Neilpatel, 2019).
It has been also analyzed that the leader possesses the motivational skill that help to guide the
employees in the workplace. By having the motivational skill it can be easy for him to guide the
employees and give them accurate decisions which are beneficial for the entire growth in the
competitive market. To motivate the employees, it has been observed that incentive schemes
were given to the employees and also Jeff Bezos take the training sessions with the employees so
that it can be easy for them to give their best towards the assigned work and also it helps to
maintain the positive culture in the workplace (Northouse, 2017).
The weakness possessed by the leader is he sometimes behaves in a rude behavior with the
employees. It can be seen that there are many cases then he was not able to control the emotions
and he was arrogant towards the activities. It is necessary for him to control its emotions so that
it can be easy to give their best towards the activities of the company. So, this is one of the
weaknesses of the leader and it is important to control this as it can help in boosting the culture
of the workplace (Bolman and Deal, 2017).
Lesson learned from Jeff Bezos
There are many lessons which are learned from the CEO or the leader of Amazon Jeff Bezos. It
can be seen that the leader applies the framework of reducing the regrets from the life. This
concept was learned by him by evaluating the incident related to internet. It has been noted that
when people used the internet then at that time he was doing the job related to the finance sector.
He wants to leave the work and want to open the internet company but at that time he was facing
the loss of the bonus (Neilpatel, 2019).
So, he wondered that at that time if he was 80 years old then also they will regret at the time of
considering the internet things. By thinking this, he decided that I will not regret afterwards and
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he left his job and started the business on the online platform. He opened Amazon Company and
now it is one of the successful companies on the global platform. So, from this incident it has
been learned that there is so much to learn and we should not regret and grab the opportunity.
Sometimes taking a risk can be a good option and it helps to achieve the set targets.
The next lesson learned from the Jeff Bezos is to make money. It has been said by Jeff Bezos
that “We don’t make money at the time of selling things. We can make the money by assisting
the customers to take the decisions related to purchasing”. So, it is learned by the leader to
maintain our lives to earn the money. The customers should be given assistance so that it can be
easy to solve the complex decisions. It is important to give respect to others so that it can be
easy to attain success in the market (Covin and Slevin, 2017).
Also, it has been stated that “the customers always comes first”. Jeff believed that it is important
to serve the customers so that it can be easy to maintain the long time relations with the
customers. He knows that customers want low prices and also faster shipping so he gave the
decisions to the employees to give priority to the customers. The lesson learned from him is to
focus on the long term profits rather than the short term profits. Also the customers should be
treated on the top priority so that goals can be attained by the businessmen. Therefore, it can be
stated that these three are the lessons learned by from the Jeff (Neilpatel, 2019).
Challenges faced by Jeff Bezos
One of the challenges faced by Jeff Bezos is related to the high competition level. From the
initial level, it has been noted by the leader that competition level is high. When the leader
decided to enhance the market share by offering different segment of the products, it has been
seen that they have focused on the different factors like the strategies of the other companies.
Then also it was difficult for them to grab the large market share, so company focused on
considering the customer centric approach which boosted the overall growth in the highly
competitive market. The company started focusing on enhancing the satisfaction level of the
customers by offering the quality products on time and also it has helped in boosting the sales
(Virginia news leader, 2019).
The other challenge faced by the Jeff Bezos is related with enhancing the market share of the
Amazon prime customers. At that time also the faced the challenge in attracting the customers
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for the prime services offered by the company. Therefore, to minimize the challenge the
company focused on offering discounts and also the product delivery in 24 hours. This has
enhanced the growth and also the profits of the company. Therefore, it can be stated that
company faced the issue related to competition and also inducing the customers towards the
prime services offered in the market (Neilpatel, 2019).
Conclusion
By analyzing the report, it can be stated that Jeff Bezos is considered among the best leaders in
the market. The skills that should be present in the leaders are there in him and he managed to
deal with the issues. The strategies considered by the company like virtual contact center and Pay
to quiet were considered by him, as it helped to attained growth in the market. He was also
having the vision of maintaining the customer base so that it can be easy to boost the sales of the
company in the market. Also, the lesson learned from him is related to: framework of reducing
the regrets from the life and to focus on satisfaction level of the customers. These are the best
concepts which were considered by the leader, as it helped to achieve growth in the market.
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References
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Virginia news leader,2019. Challenges face Bezos as he buys Washington Post. [Online].
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