Leadership Styles and Behaviours of Jeff Bezos: A Case Study

Running Head: Leadership
Leadership

Leadership 1
Table of Contents
Introduction......................................................................................................................................2
Background..................................................................................................................................2
Observation......................................................................................................................................3
Theories and models of leadership...............................................................................................3
Transactional and Transformational leaders................................................................................4
Charismatic leadership.................................................................................................................4
Feedback..........................................................................................................................................4
Self-Reflection and Recommendation.............................................................................................6
Recommendation.........................................................................................................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Leadership 2
Introduction
Leaders have a separate role in organizational growth and success and it relates with the
performance, productivity of the employees. Primary goal of a leader is to build an effective
team in the organization along with developing strong team bonding in order to accomplish the
tasks in an appropriate and fair manner. There are sundry concepts available in relation with
leader as well as leadership and both involve the procedure of developing relationships with and
amongst the subordinates. Along with this, it is the duty of a leader to guide teammates to
perform in the same direction on the basis of organizational rules, policies and regulations.
Qualities such as effective communication skills, and ability to persuade subordinates should be
present in an effective leader. In this report, leadership styles, behaviour and impact of leader’s
behaviour over organizational performance will be covered (Lunenburg, 2012). This report will
focus over Jeff Bezos who is a great leader, entrepreneur and an innovator. He is current CEO of
Amazon Inc. and with his unique idea and distinct leadership styles, he stands amongst the top
30 richest business men across the globe.
This report will cover leadership styles of Jeff Bezos, his traits and behaviours will also be
identified in order to apply those theories in the observation part. The next phase of the report
will include getting feedback from the leader in order to learn about the leader’s experience and
major complexities of leadership. The final phase of the report will include self-reflection part
under which above parts’ experience will be reflected in order to determine leadership qualities
and the methods through which they could get improved.

Leadership 3
Background
Jeffrey Preston Bezos was born on 12th January 1964. He is an American and technology retailer,
electrical engineer, investor, compare scientist but he is majorly known as the founder, CEO and
chairman of Amazon Inc. since 1994 which is a biggest online shopping retailer company across
the globe. In his years as a student, Jeff was fascinated by computer technology, computer
science and electrical engineering at Princeton University. Four years later, Jeff decided to start
his own business, initially, it was a veritable bookstore. For the first time in 1995, Amazon began
to diversify its offering from CDs and videos to clothing, toys, electronics and much more. In
2011, due to Jeff Bezos's skilful leadership, the company's sales increased from $ 510,000 to $
17 billion. Today, the company is known as the largest online shopping retailer company across
the globe (Stone, 2013).