Critical Evaluation of Jeff Bezos' Leadership at Amazon

Critical Evaluation the leadership
of Jeff Bezos Founder and CEO of
Amazon

INTRODUCTION
• Leadership is the process of influencing an individual and group of people with purpose of
achieving common goals and objectives of Organisation.
• There are different theories of leadership which includes trait and behavioural leadership,
situational and contingency leadership, distributive, ethical leadership and critical leadership
perspectives and transformational and transactional leadership.

Case Study
• The project is based on critical evaluation of leadership of Jeff Bezos founder and CEO of
Amazon. The case study is given in which Bezos has added £10bn in just one day at the time
of pandemic.
• The presentation covers the effectiveness of Jeff Bezos leadership qualities from perspective
of different leadership theory.

Theories of Leadership
Behaviour Theory
 Behaviour leadership theory is a concept of evaluating the performance of leaders
according to their action which they display while working in Organisation. Jeff Bezos
can implement behaviour theory in its leadership style for which the leaders have to
learn a certain set of behaviours.
 The theory determines that the success of leader is based on their behaviour rather than
the key attributes. By implementing this theory, Jeff Bezos can observe and evaluate
the action and behaviour when they take in particular situation.