This essay discusses the leadership style of Jeff Bezos, the CEO of Amazon, and its impact on the success of the organization. It explores different leadership styles such as autocratic, participative, delegative, transactional, and transformational, and their effectiveness in improving performance. The essay also emphasizes the importance of business ethics in leadership and how it contributes to the long-term success of the organization. Overall, it highlights the role of leadership in driving organizational performance and attracting customers.