Jeff Bezos Leadership: A View on Transformational and Transactional Styles

This article discusses Jeff Bezos' leadership style, which combines transformational and transactional approaches. It evaluates the strengths and weaknesses of this style and provides recommendations for improvement. The article also references relevant books and journals.

JEFF BEZOS LEADERSHIP

TABLE OF CONTENTS
RECOMMENDATIONS.................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

RECOMMENDATIONS
The style of leadership followed by Jeff Bezos is a combination of transformational and
transactional in which the leader is visionary and wants the employees to also grow with the
organisation and transform themselves on own to meet the organisational objectives, but also
makes sure that the deadlines are met. However, there are certain points on which improvement
can be made. They are as follows:
A) Although leadership style followed by Jeff Bezos is transformational, it has been also
transactional where employees come after customer. This marks value of employee being
less. This has to be changed with an attitude of employee being assets of organisation and
not just employees (Gradinaru and et.al., 2020).
B) It is human to make errors sometimes and there has to be a modified approach in
transactional leadership followed where employees are given chance of recovering from
mistakes rather than giving punishment. This will eradicate the unwanted fear and
motivate employees to be at their best for the organisation (Breuer and Szillat, 2019).
C) Setting high examples is good but one cannot expect every employee to reach them. The
employees can get stress due to this. Thus, they can be assisted through training measures
and a more humane approach. Employees will become self-motivated to reach the
standards set through transformational approach here.
CONCLUSION
The report reflected leadership styles present in leader of a big e-commerce company. It gave an
insight of the two leadership styles prevalent, apart from evaluating leadership theories.
Transformational and Transactional leadership style were described. Transformational leadership
consisting of leader having a cordial approach with employees and motivating them to transform
their way of working to match with organisation’s vision was described. The leader mentioned
making use of transformational leadership in daily routine as well as during covid crisis was
referred to (Gradinaru and et.al., 2020). The leader motivating the employees to gather courage
to attend work through measures like creating a safety distance environment in office or
providing work from home option clicked with the employees and the company could gain
profits during pandemic too. Leader sometimes using transactional leadership in pandemic was

also highlighted to get the work done by giving a clear chain of command as leader believes it to
be well understood and reference for employees to follow during this tough time. As there are
some shortcomings, which may hamper employee morale and performance, recommendations
were given of moulding the leadership where required to make a more human connect with
employees which can provide them a comfortable and at the same time motivating learning and
working environment for success (Breuer and Szillat, 2019).

REFERENCES
Books and Journals
Breuer, S. and Szillat, P., 2019. Leadership and digitalization: Contemporary approaches towards
leading in the modern day workplace.
Gradinaru, C., Toma, S.G., Catana, S. and Andrisán, G., 2020. A view on transformational
leadership: The case of Jeff Bezos. Manager. (31). pp.93-100.

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