4

Table of Contents
Executive Summary ................................................................................................................. 5
Chapter 01: Introduction ........................................................................................................ 6
1.1 Scope of the study: ............................................................................................................... 6
1.2 Methodology of the study: ................................................................................................... 6
Primary Data: ......................................................................................................................... 6
Secondary Data: ..................................................................................................................... 6
Chapter 02: Analysis of Economy .......................................................................................... 7
Chapter 03: Industry Analysis ................................................................................................ 8
Porters Five Forces............................................................................................................... 8
PESTEL Analysis ................................................................................................................... 9
Chapter 04: Company Analysis ............................................................................................ 10
SWOT Analysis .................................................................................................................. 10
Ratio Analysis ..................................................................................................................... 10
Profitability Ratio ............................................................................................................. 10
Liquidity Ratio .................................................................................................................. 10
Risk Analysis ....................................................................................................................... 10
Probability of Financial Distress ...................................................................................... 10
DuPont Analysis ................................................................................................................. 11
Decompose ROE ................................................................................................................. 11
Chapter 05: Problem Statement ........................................................................................... 12
Chapter 07: Analysis of Each Alternatives .......................................................................... 14
Alternative Evaluation: Over Pricing....................................................................................... 14
Alternative Evaluation: Under Pricing..................................................................................... 14
Chapter 08: Valuation ........................................................................................................... 15
Discounted Cash Flow Approach ............................................................................................ 15
Multiple Valuation ................................................................................................................... 16
Chapter 09: Recommendation .............................................................................................. 18

JetBlue Airways IPO Valuation

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