Mark C. Crowley's research on Jim Goodwill's management style at SAS highlights how his non-traditional insight of valuing and demonstrating the importance of individual workers has led to record-breaking profitability and positive employee attitude. Goodwill's commitment to his people has paid off handsomely, as seen in the low staff turnover, increased performance level, and skill sets. The article also discusses how SAS provides a stress-free work environment, health benefits, and on-site medical facilities, leading to fewer absenteeism and increased output.