Social Media Policy for Sunshine 100

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Management

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To: Paul Morgan, CEO, Sunshine 100
From: Jane Wilson, Director Social media
Date: 12th January 2019
Subject: Social media policy for sunshine 100
Social media has offered ways through which employees in an organisation can modify the
way in which processes are completed. Social media has affected processes in Sunshine 100
in both positive and negative way. Social media also help employee to safeguard and
improving brand reputation (Chadwick and Dennis, 2017). The issue that was faced by
Sunshine 100’s was leakage of information and security breach.
Potential advantages and disadvantages faced by an organisation when using social
media
Social media is a medium that allow users to share information and have an interaction.
Social media has become an integral part of organisation as they help the firm to improve
brand image and reach to more customers (Cawsey and Rowley, 2016). It is beneficial for
companies as they allow analysing the feedback gained by the customers.
Advantage- Social media offers cheaper and easy way for advertisement and promotion of
services as compared to other traditional methods. It offers worldwide connectivity by
accessing services in real time. It is a way of sharing information in real time by saving the
time and money (Alalwan, Rana, Dwivedi and Algharabat, 2017). It is a tool used for
conducting meetings and generating interaction. It is a best to improve engagement between
customers and allow team coronation from remote location.
Disadvantage- The disadvantage of using social media is negative feedback as it can degrade
brand image. It also increases the chances of cybercrimes as it makes the information

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available publicly that could be used by authorised user. It also has a negative effect on
productivity as it keeps user busy on social networking sites for a longer time (Allcott and
Gentzkow, 2017). Social media cannot be used as a business communication tool as if the
information can be leaked and be misused.
Impact on organization brand due to social media
Social media affects the brand image of an organization as it is used for promotion and
advertisement of services. The positive feedback from client’s can help in gaining more
customers and building trust. On the other hand, negative feedback can spoil brand image can
cause conflicts among customers. The profile over social media can also be misused by users
for building false image. Social media boost up the visibility of organization and help them to
reach to wider audience (Roshan, Warren and Carr, 2016). It is a significant part for creating
awareness among customers and improving brand image. Increasing brand awareness in turn
increases number of clients.
Social media enhances brand reorganization by exploring the services of company to wider
audience. It also increases trust among customers by making them sure that services offered
is authenticated and confidential (Sarker, et. al, 2015). Social media in turn increases sale by
increasing clients and awareness among them.
Social media policy
The social media policy on Sunshine 100 should cover defend against security risk and legal
issues. These policies are used to robust the functions and by keeping the employees out of
trouble and security concerns (Panagiotopoulos, Shan, Barnett, Regan and McConnon,
2015). The policy also allows unlocking benefit of employee by offering them a plan to deal
with credibility of risk. Social media policies make user that information remains protected
and it is accessed only by authorized user (Chung, Andreev, Benyoucef, Duane and O’Reilly,