Industry Analysis of JLL Company in the Global Competitive Environment

Running head: GLOBAL COMPETITIVE ENVIRONMENT
Global Competitive Environment
Name of the Student
Name of the University
Author Note

1GLOBAL COMPETITIVE ENVIRONMENT
Executive Summary
The purpose of the following paper is to demonstrate about the industry analysis on the light of
the external environment of the company. The chosen company for this paper is JLL Company
that operates in the real estate industry. The overview of the company has been provided with the
analysis of its external environment. The PESTEL analysis and the porter’s five forces have
been applied to the analysis of the company. The analysis of the competitors has been provided
in this section as well. The recommendations have been provided for the ways the company
would be able to improve its services and products in the real estaste industry. They have to
catch up with the strategies that their rivals imply and beat the strategies to get a better hold in
the concerned industry.

2GLOBAL COMPETITIVE ENVIRONMENT
Table of Contents
Introduction......................................................................................................................................3
Overview of the JLL Company.......................................................................................................3
Strategic analysis of JLL Company.................................................................................................4
Teamwork and motivation...........................................................................................................5
Effective marketing strategies.....................................................................................................5
External environment analysis.........................................................................................................6
Porter’s Five Forces.....................................................................................................................6
PESTEL Analysis........................................................................................................................8
Recommendations..........................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

3GLOBAL COMPETITIVE ENVIRONMENT
Introduction
The following paper focuses on the various aspects of the analysis on the external
environment of the company that have been chosen. JLL Company, the chosen organization, is
based in USA. The external environment of the company will be discussed in this paper by
following the different sraetegies that are taken by their rival companies. The external influences
are really very critical for the overall success of the organizations. The external environment of
the JLL Company will be very much important to be discussed as the performance of the firm
will depend upon the ways they can be able to cope up with the drawbacks. The economic and
technological factors will be very much important for the organization to focus on properly as
well.
The different issues and circumstances in the business environment are needed to be
identified and the best way for resolving the issues that will likely affect the organization in the
positive ways. The Porter’s five forces will be discussed in this section as well. The PESTLE
analysis will have to be done in this context as well.
Overview of the JLL Company
In this section, a short overview of the JLL Company will be given. The JLL Company is
one of the best investment management companies based In United States of America. It works
in the real estate industry. The headquarters of this company is located at AON Center at
Chicago, Illinois. The CEO of the company is Sheila A. Penrose (Jll.com 2018). Some of the
important services that they provide to the customers are investments in the capital market,
facilities management, Agency leasing, property management, investment management, lease