Internal Analysis of JLL Company: Strategic Management and Marketing Plan

JLL Company
Business Internal analysis
Strategic Management analysis
Name of the Author
University Name-

Executive Summary
It is analyzed that each and every organization needs to take strategic decisions to make
the effective decisions. Organization is associated with the several internal and external factors
which are undertaken to achieve the set objectives and goals. There are several strategic tools
such as SWOT and porter’s five forces analysis which could be used to gauge the business
performance of company. In this report, internal strength of JLL Company has been analyzed to
evaluate the business functioning of organization. The main focus of this report is to evaluate
the possible strategies and justify the approach to evaluate the business strength of company. In
addition to this, the marketing plan has also been prepared for the promotion and branding of
company in long run. The internal strength of JLL Company is related to provide the effective
construction of building and offices to its clients for their better satisfaction. It is analyzed that
company has followed the proper strategic program to provide the customized construction of
building and offices for the better satisfaction of clients. The main strength of JLL Company is
related to its expert employees and effective strategic plans which it has been undertaking to
expand its business in long run. Company has focused on mainly two strategies to strengthen its
business in long run. First is related to cost leadership strategy. It is the strategy in which JLL
Company provides its real estate services at very least cost. In addition to this, product
differentiation strategy is also followed to make its products more customized and different from
others. Organizational support program is accompanied with the highly IT tech experts who
assist the entire business functional department to communicate with each other in effective
manner.

Table of Contents
Executive Summary.....................................................................................................................................1
Introduction.................................................................................................................................................3
Vision...................................................................................................................................................3
Mission................................................................................................................................................3
Key strength and values.......................................................................................................................3
Evaluating strategic and marketing options............................................................................................4
SWOT analysis.........................................................................................................................................9
Undertaken promotional activities for the marketing plan...................................................................10
How managers could develop strategic capabilities for Company............................................................10
Conclusion.................................................................................................................................................11
References.................................................................................................................................................12
Bibliography...............................................................................................................................................13
Appendix...................................................................................................................................................15

Introduction
With the increasing ramified economic changes and complex business structure, each and
every organization needs to generate core competency to survive in market. The core
competency is ideally created by using the resources optimally and creatively. In this report,
JLL Company has been undertaken to evaluate the internal strength of company. There are
several approaches to evaluate the internal strength of company such as SWOT analysis, Porter’s
five forces analysis, VRIO analysis (JLL Company, 2017). However, by using the VRIO
analysis, value, rarity, inimitability and organization support could be analyzed. In addition to
this, benchmarking is also one of another tool which is used to evaluate the organization strength
in the market. These all tools assists in identifying where company needs to make improvisation
to make its business functions more effective (Nanjala Wabwile, and Namusonge, 2017).The
JLL Company is NYSE listed company which is leading the market with its professional services
of the real estate and investment management. This company has been operating its real estate
business on international level (JLL Company, 2017).
Vision
The main vision of company is to reimagine the world of real estate by providing
customized real estate and investment management services to clients (JLL Company, 2017).
Mission
The main mission of JLL Company is to cover at least 30% market share in the real estate
business market in United America (JLL Company, 2017).
Key strength and values
It is the fortune 500 companies with its nearly 300 corporate offices which are operated
in over 80 countries. It has international brand image and indulged in using the advance
technologies and digital systems to achieve the certain goals and objectives. It has also followed
product differentiation and cost leadership strategy to win over the market. However, company
has been facing issue to cope up with its undertaken strategic program. It is analyzed that with