Social Media and Recruitment Strategies

This assignment delves into the use of social media in modern recruitment practices. It examines various platforms and techniques employed by organizations to attract and assess candidates. The analysis covers the effectiveness of social media in reaching diverse talent pools, the advantages and challenges of online recruitment, and best practices for ethical and inclusive hiring processes. Furthermore, the assignment explores the potential impact of social media on candidate experience and employer branding.

Running head: JOB APPLICATION
Job Application
Name of the Student
Name of the University
Author note

1JOB APPLICATION
Task 1
Job opportunity- Accounting and Administration
Industry- IBM, Australia
Job description:
 Performs role of managing the administrative and accounting tasks
 Require conventional education and training in operations and accounting
 Work as render support for entire accounting unit
 Routine activities like organizing different appointments and filing and handling daily
office line ups
 Harmonize payables and pair the documents of purchasing
 Supervising the expenditure on different projects and preparation of expenses
 Offering proper assistance with different monetary support
 Proper maintenance of overtime and schedules of overtime
The role of accounting and administrative assistant in IBM matches my career path
and the goals as this job will help in:
 Gain mathematical skills in order to carry out the financial tasks (Nikolaou 2014)
 Proper ability in multitasking as this is necessary in handling different tasks within
same time frame
 Proper performance will be generated under pressure as it will help in making them
more efficient and accurate
 Problem solving skills will be generated while working as accounting administrative
assistant

2JOB APPLICATION
 Passion for finance and business will be generated within the employees as it is
thrived from the business (Saks, Zikic and Koen 2015).
 Gaining proper accounting and technical software skills as it is necessary to be
adopted by the accounting assistants
 Proper skills regarding office programming like Microsoft Office programs as this
will make the employee efficient in the workplace and in future as well.
The major trends and changes in the recruitment and employability criteria in the
accounting and administrative assistant jobs are:
 Organizations are looking for highly talented candidates having skills in accounting as
well as finance
 Lucrative salary packages and bonuses
 Offering robust balance options in work-life and personal life to attract top candidates
 Recruitment is performed with developing proper recruitment plan and conducting
interviews in more than 2-3 rounds
 Evaluating the actual need for the vacancy (Walker et al. 2013)
 More than 2-3 rounds of interview as to select the right candidate for the role
 Selection of candidate is done with the number of years of experience in the same
industry
 Freshers are not preferable as the big firms are looking for experienced candidates
 As the attrition rate is high, the companies are not taking chance in recruiting fresher
candidates (Breaugh 2017)
 Skype interviews has been the new trend in order to broaden the potential talent
 The recruitment process is longer in the present as it will give the recruiters an insight
on the professionals

3JOB APPLICATION
Impact of the changed recruitment and employability process on process of application:
 More challenges in the process of application
 More contenders in the application process applying for the same post
 As there will be online outsourcing it will be more challenging to survive in the
respective industry
 It is easier to connect with the candidates as there can be face to face round interview
conducted on Skype or other mobile applications (Van Iddekinge et al. 2016)
Impact of the technology on interview process and methods
 No longer wait and see as technology has changed and HR managers and executives
attract the best and brightest candidates from the lot, both offline and online as well.
 The recruiting team got larger as the leaders are having the ability in building
accurate brand offline and online as well. Proper referencing has to be done by the
recruitment team and it will help in selecting the right candidates (Calleja and Pastor
2014).
 Filling the candidate pool with proper usage of technology is the new trend in the
recruitment and selection process. The process of application is simple, focused in
nature, helps the candidates in saving the information, and applies from different
devices as well (Gibbs, MacDonald and MacKay 2015).
 Survival of fittest is the latest mantra in the different companies. The recruiters cast
the candidates with technological usage and it is essential in all kinds of hiring funnel
(Laura Boteler et al. 2014).
 Proper and targeted advertisements boost the posting of the jobs as it is the
innovation that is used by the recruitment firms as to select the right candidates at the
right time (Greiner 2015).

4JOB APPLICATION
 Lastly, meeting the candidates through Skype for face-to-face interview as there is
advancement in the technology and it is possible to meet the requirements of the
candidates (El Ouirdi et al. 2016).
Impact of the changes on the interview process in accounting and administrative job
domain
 The interview process is becoming flexible in nature as it is helping the
candidates in appearing for the interviews wherever they are as due to
advancement in technologies.
 There are skills and behavioural testing in order to access the cultural fitness of
the candidates (King, O’rourke and DeLongis 2014)
 Gamification is the strategy that helps in attracting the staffs is becoming fast in
hiring the individuals and it is the essential hire strategy as well.
These are the processes wherein the candidates are shortlisted for the different
accounting and administrative positions (Ogden 2016). Proper accounting and administrative
positions are to be filled up with the most efficient and fittest candidates as this is a
challenging role and proper knowledge is required to complete the tasks efficiently.

5JOB APPLICATION
Task 2
A customized cover letter
Maria Michaelson
443, Thompson Lane,
Sydney, Australia
Phone No: 162 2230955
Email Id: [e-mail]
September 21st, 2017
Thomas Laswell
Recruiting executive
IBM Company,
577 Orange Street
Sydney, 10255
Dear Mr. Laswell,
Re: Graduate Accountant and Administrative officer – Ref. No. PGK 5818
I am writing this letter in connection to the advertisement on JDF News on August 31, 2017
that was regarding the vacancy of the job in your organization. After reading about the
advertisement, I think that I am the ideal candidate for the position of accounting and
administrative officer in your prestigious organization. I have more than six years of
experience in order to prove my capabilities in the particular area of the expertise as an offer.
Furthermore, to the level of the experience as my background, I have the good organizational
skills that will benefit the organization as well as my career. The ideal interrelationship skill
that I am having helps me in communicating with my teammates properly. I have the
capability to provide assistance that is required to train the new recruits whenever I am
required. The exceptional management and time skills helps me in finishing the tasks
successfully even when I am under pressure.
I have developed the leadership and problem-solving skills with the help of different
activities I am involved in both inside and outside the University. As the captain of the team
at the tennis club, I motivated my teammates by setting proper goals for the development of
skills. I volunteered as the mentor to the students in identifying the services within University

6JOB APPLICATION
and with administrative issues as well. These abilities will be perfectly utilized in the
Accountant and Administrative role.
I am attaching my resume and the references needed along. I would also like to discuss about
the capabilities that I can perform the job properly with your organization. Please give me a
call on the contact number provided above.
Sincerely,
(Signature)
Maria Michaelson

7JOB APPLICATION
RESUME
Maria Michaelson
13022- 65TH Street Melbourne 2134, Tel: [phone]
Email: [e-mail] LinkedIn: www.linkedIn.com/in/maria
CAREER PROFILE
Final year Bachelor of Commerce student with proper work ethics along with ability to learn
and adapt to different environments. Internship experience in both governance and
compliance as well as administrative experience that requires proper attention and well
developed organizational and Microsoft Office proficiency. Proficient with multi-tasking and
problem solving capabilities.
EDUCATION
06/2017- Current Master of Business Administration
 Achieved distinction
 Awarded best Accountant professional for academic excellence
2013-2015- Bachelor’s Degree
 Bachelor in Accountancy and Administration
 Awarded as the best performer in the entire session
RELATED EXPERIENCE
 06/2014- 08/2014 Internship Money Creators
o Participated in the audit of the company that included
proper knowledge on project management
o Responsible for handling the transactions including
withdrawals and deposits
o Balance vault and balance cash drawer
o Attended IRS workshop and legal issues related to
payroll seminar
EMPLOYMENT
 09/17 Accounts executive Management Ltd

8JOB APPLICATION
o Check the accounts of the customers and make proper
adjustments
o Preparation of invoices related to distribution of the
mail outs of the customers
o Responding to the internal and external queries of the
clients
 Achievements
o Proper increase in the different responsibilities
and trying to train the new staffs in the
workplace
 03/11-12/12 Admin Deepower Ltd
 Handling of the administrative issues in the workplace
 Proper achievement of meeting the deadlines at meeting
the different targets
 Handling proper invoice issues of the clients at the
workplace
 Planning of the schedules of the workplace such as
meetings and other events that has to be taken at the
workplace
 Achievements
o Awarded the best employee of the month at the
workplace
o Promoted as administrative executive at
workplace
 PROFESSIONAL MEMBERSHIP

9JOB APPLICATION
04/10- 09/11 Institute of cost accountants of Australia Alumni member
 EXTRA CURRICULAR ACTIVITIES
04/2010 Lawn tennis Committee Melbourne Tennis club
o Motivated as well as supported the teammates
o Proper delegation of the responsibilities
o Won the national championship award in tennis
08/14 Mentor Daikin University
o Supported the morale of the students
o Provided counseling to the students of the University
o Guided the students about the other paths in life that can
be achieved by them
o Helping the students in participating in different events
organized by the college
o Counseled the members of the University on
participating in different cultural events of the college
 VOLUNTARY EXPERIENCE
02/15- 08/15 Accounts assistant Money Creators Ltd
o Proper preparation of the bank
reconciliation accounts of the office
o Preparing reports for the meetings
o Preparation of the business proposals for
the office
o Counseled the members of the
organization on the different events that

10JOB APPLICATION
can be organized in the organization to
handle the grievances of the members
 Referees
Ms Julian Maxwell Ms Kate Robert
Money Creators Ltd Management Ltd
TEL: [phone] TEL: [phone]
Email: [e-mail] Email: [e-mail]

11JOB APPLICATION
References
Breaugh, J.A., 2017. to Recruitment. The Wiley Blackwell Handbook of the Psychology of
Recruitment, Selection and Employee Retention, p.12.
Calleja, G. and Pastor, R., 2014. A dispatching algorithm for flexible job-shop scheduling
with transfer batches: an industrial application. Production Planning & Control, 25(2), pp.93-
109.
El Ouirdi, M., El Ouirdi, A., Segers, J. and Pais, I., 2016. Technology adoption in employee
recruitment: The case of social media in Central and Eastern Europe. Computers in Human
Behavior, 57, pp.240-249.
Gibbs, C., MacDonald, F. and MacKay, K., 2015. Social media usage in hotel human
resources: recruitment, hiring and communication. International Journal of Contemporary
Hospitality Management, 27(2), pp.170-184.
Greiner, B., 2015. Subject pool recruitment procedures: organizing experiments with
ORSEE. Journal of the Economic Science Association, 1(1), pp.114-125.
King, D.B., O’rourke, N. and DeLongis, A., 2014. Social media recruitment and online data
collection: A beginner’s guide and best practices for accessing low-prevalence and hard-to-
reach populations. Canadian Psychology/Psychologie canadienne, 55(4), p.240.
Laura Boteler, H.U.M.M., Olsen, D., Morris, B.E.L.L., Fleming, M. and Smith, M., 2014.
Simulated Job Interview Improves Skills for Adults with Serious Mental Illnesses. Studies in
health technology and informatics, 199, p.50.
Nikolaou, I., 2014. Social networking web sites in job search and employee
recruitment. International Journal of Selection and Assessment, 22(2), pp.179-189.

12JOB APPLICATION
Ogden, L.E., 2016. Job applications: Under the covers. Nature, 538(7623), pp.129-130.
Saks, A.M., Zikic, J. and Koen, J., 2015. Job search self-efficacy: Reconceptualizing the
construct and its measurement. Journal of Vocational Behavior, 86, pp.104-114.
Van Iddekinge, C.H., Lanivich, S.E., Roth, P.L. and Junco, E., 2016. Social media for
selection? Validity and adverse impact potential of a Facebook-based assessment. Journal of
Management, 42(7), pp.1811-1835.
Walker, H.J., Bauer, T.N., Cole, M.S., Bernerth, J.B., Feild, H.S. and Short, J.C., 2013. Is this
how I will be treated? Reducing uncertainty through recruitment interactions. Academy of
Management Journal, 56(5), pp.1325-1347.